299 - Turning Customers Into Community with Amy Upchurch, Founder + CEO of Pink Stork

The Marketing Millennials

Amy Upchurch, the Founder + CEO of Pink Stork, turned customers into raving fans and a great community—but it didn’t happen overnight.

Empathy and putting yourself in your customers’ shoes? That’s the key.

Me and Amy talk about how connecting with your customers and knowing who they are and what they want is invaluable. People are willing to share their story, and they want to hear yours, too. How do you interview them correctly without overstepping? How does narrowing your focus help you get responses?

Plus, don’t count Facebook and word of mouth out of the marketing question. For many parents and older consumers, Facebook and friends are THE way to hear about new products and gain their trust. How can you leverage this type of connection?

If you’re a mom, a grandma, a cool aunt, or a marketer looking to better connect with your audience, this is the episode for you.

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Follow Amy:

LinkedIn: https://www.linkedin.com/in/amy-upchurch-491550a7/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com