Marketingland Special Episode: The Role of Events in Modern Marketing, with Julius Solaris

The Marketing Millennials

A leader in the events industry, Julius jumps right into the role and impact of events in modern Marketing.

Why CMOs are currently enthusiastic about events, how the pandemic led to a renewed appreciation for measurable interactions at events, and how they’re becoming more data-driven with the aid of technology such as AI.

ALSO Julius opens our eyes to various event formats, cost-effective organizing strategies, and the significance of understanding event objectives and audience engagement.

If you’re looking to host an event in the near future, listen to this episode first, trust me.

As we near the end of 2024, it’s time to push your Marketing efforts into high gear. With impact.com, you can drive more revenue through affiliate partnerships, scale your reach with influencer Marketing, and boost customer referrals. Whether you're making the final sales push or planning for next year, impact.com has the tools to help you finish the year strong. Visit impact.com/millenial and take your marketing to the next level!

03:33 The Changing Nature of Business Events

05:21 The ROI of Events

07:55 Content Creation at Events

10:28 Cost and Planning of Events

12:35 Low-Cost Event Strategies

20:03 Marketing and Ticket Sales for Events

Follow Julius: https://www.linkedin.com/in/juliussolaris/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Sign up for The Marketing Millennials newsletter:

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

www.workweek.com