#105 A web analyst’s guide to app analytics (with Juliana Jackson @ Monks)

The Measure Pod

Full show notes, transcript and AI chatbot - https://t.ly/6eOxg

Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc

00:00:00 - Introduction and Episode Recap
00:03:30 - Juliana's Background and Current Role
00:05:44 - Juliana's Work at MediaMonks
00:07:14 - Juliana's Podcast Journey
00:11:31 - Transition to App Analytics
00:19:09 - Learning from Developers
00:20:59 - Bhav's Reflection on Juliana's Journey
00:22:47 - GA4 Training Course Ad
00:23:32 - Juliana's Perspective on Business Context in Analytics
00:27:08 - Discussion on A/B Testing and Product Management
00:31:02 - Importance of Understanding Business Models
00:37:54 - Broader Industry Issues and Analyst Involvement
00:39:36 - Role of Apps in the Ecosystem

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Episode Summary:

In this week's episode of The Measure Pod, Dan and Bhav are joined by Juliana Jackson, who has a diverse background in sales, product, training, and analytics. The episode delved into various topics beyond technical implementation, exploring the business value and practical implications of app analytics.

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About The Measure Pod:

The Measure Pod is a podcast hosted by Daniel Perry-Reed the Principal Analytics Consultant and Trainer @ Measurelab and Bhav Pael then Director of Experimentation and Analytics @ LeanConvert - veteran practitioners of the marketing and product analytics industry. Join us, and the occasional guest, on our quest to make sense of the analytics industry, having some fun along the way.

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If you liked this episode, don't forget to subscribe to The Measure Pod on your favourite podcast platform and leave us a review. Let's make sense of the analytics industry together!

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