362: From Salesman to CEO with Dan Lindberg, CEO of Meras Water Solutions

The Modern Acre

After graduating with a bachelor’s degree in communications from Sacramento State University, Dan moved to Kerman, CA to work on a ranch for his now father-in-law. Working on his father-in-law’s ranch, Dan learned quickly about the farming industry and realized his heart’s desire was working with primarily almond, pistachio, grapes, and cotton. He also gravitated toward research, development, and applications primarily on nutrition programs, irrigation, water treatment, and regulations that come with the agricultural industry. In 2010, Dan took what he learned in the field and went to work for an irrigation company and began working with water treatment products and drip irrigation systems. It was there that he learned the importance of maintaining irrigation systems. Shortly after, Dan was intrigued and wanted to be part of the fast-growing company in Meras. In 2012, Dan went to work for Meras and quickly realized the relationship between water treatment management and service, and its effect on crop yield and crop health. Dan has helped Meras build a team of like-minded individuals with similar mindsets in doing what is right for the grower.

Dan’s “hands- on “experience allows him to continue to grow and learn about what is new in the industry. Water quality, irrigation systems, water related challenges are always changing. Dan is constantly keeping up with not only new rules and regulations, but also research and development on new products and equipment to properly treat the ever evolving water related issues. Dan is licensed by the Department of Agriculture as a Qualified Applicator in Aquatics. Additionally, he continues his education and licensing in irrigation maintenance, pumps, food safety, chlorine dioxide training, and water treatment chemistries.

Dan started out installing equipment, servicing irrigation systems, and remediation micro irrigation systems. He has worked his way through the Meras org chart to involve service, sales, managing the sales team, President of Meras Water Solutions, and now CEO. His passion for creating a good customer experience continues to be his main goal in developing and improving water treatment programs.

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This episode is presented by American AgCredit. Learn more HERE. Check out Matt Woolf's episode on the California ag market HERE.

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Links

• Meras - https://meras.com
• Dan on Linkedin - https://www.linkedin.com/in/dan-lindberg-43927b89/
• Buy Nuss Farms Watermelon - https://pickedtoporch.com/products/watermelons?variant=43732339916853
• Join the Co-op - https://themodernacre.supercast.com