Build Credibility, Authority, and Connection As a Local Business Owner Through Podcasting

The More Profitable Podcast with Stacey Harris

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Every business has nuanced needs. And sometimes, the advice you hear comes with caveats or might be the opposite of what’s best for your business.

For instance, I’ve warned against the idea of a podcast guest format as the main structure for your show. Too often, it can distract people from your business (or just fails to bring right-fit clients in).

However, a recent Podcasting for Profitability Roundtable brought something new to light on this topic, specifically for local-based service providers. A participant introduced an idea for their show that highlights something locally-based entrepreneurs need to consider and remote businesses typically don’t.

In this episode of The More Profitable Podcast, you’ll learn why regularly having podcast guests isn’t a distraction for local service business owners. I’ll give examples of how it helps build credibility, authority, and connection and also teach you how to use nuance to better serve your business, even if you work with clients nationally/internationally and aren’t locally based.

3:35 - Why there’s not always one solution for everything

9:41 - The nuance that locally based service providers need to consider

13:48 - Examples of how local business owners can use their show to connect with their community

17:26 - A really powerful way to supercharge your networking as a local service-based entrepreneur

20:35 - Questions to help you bring nuance to tools and tactics for your podcast (even if you’re not a locally-based business)

Mentioned In Build Credibility, Authority, and Connection As a Local Business Owner Through Podcasting
Defining Audience Education and How to Do It Effectively

Choosing the Right Podcast Format (and How to Make a Change)

Podcasting for Profitability Roundtable

Podcast Strategy Intensive

Podcast Production

Podcast Newsroom

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