Building a $2,000,000 Business Plan for a Creator in 62 Mins | 061

The Nathan Barry Show

In this episode, Justin Moore reveals how he built a $600,000 annual business from sponsorship coaching.

Justin walks me through his business - from the on-demand course and audit tool that bring in new clients, to his high-touch coaching program that transforms how creators approach brand deals. Then I help him map out a path to $2 million in revenue by leveraging his upcoming book and optimizing his funnel.

You'll learn about growing through referrals, using smart tools to attract ideal clients, and finding the balance between aggressive growth and keeping what works.

Timestamps:

00:00 Introduction

01:13 Revenue Growth: From $88K to $600K+

05:33 Building an Effective Marketing Funnel

09:01 Newsletter Growth Strategy

18:30 Creating Tools That Convert

22:12 How to Prioritize Tasks as a Creator

23:51 Transitioning from Side Project to Real Business

28:29 Setting Work-Life Balance Goals as a Creator

29:41 Using a Book to Scale Your Business

31:17 Will Writing a Book Hurt Your Business?

33:11 How to Package and Position a Book

35:25 Why Word of Mouth Matters for Books

39:39 Optimizing Your Revenue Streams

43:33 Top of Funnel Marketing Strategies that Work

01:00:12 Closing Thoughts

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Learn more about The Nathan Barry Show: https://nathanbarry.com/show

Follow Nathan:

Instagram: https://www.instagram.com/nathanbarry

LinkedIn: https://www.linkedin.com/in/nathanbarry

X: https://twitter.com/nathanbarry

YouTube: https://www.youtube.com/@thenathanbarryshow

Website: https://nathanbarry.com

Follow Justin:

Instagram: https://www.instagram.com/creatorwizard

Website: https://www.creatorwizard.com

YouTube: https://www.youtube.com/@creatorwizard

X: https://twitter.com/justinmooretfam

LinkedIn: https://www.linkedin.com/in/justinnmoore

Featured in this episode:

Sponsor Magnet (Book): https://www.sponsormagnet.com

Morning Brew: https://www.morningbrew.com

Spark Loop: https://www.sparkloop.app

Creator Network: https://creatornetwork.kit.com

Pat Flynn: https://www.patflynn.com

Jay Clouse: https://creatorscience.com

Atomic Habits (Book): https://jamesclear.com/atomic-habits

Dan Martell: https://www.danmartell.com

Buy Back Your Time (Book): https://www.buybackyourtime.com

Tiago Forte's Essay: https://fortelabs.com/blog/the-financial-reality-of-a-traditionally-published-book-a-complete-breakdown

Bonnie Christine: https://www.bonniechristine.com

Darrell Vesterfelt: https://darrellvesterfelt.com

Brian Harris (Growth Tools): https://growthtools.com

HubSpot: https://www.hubspot.com

Buffer: https://www.buffer.com

Creator Flywheels Course: https://creatorflywheels.com

Highlights:

16:31 How to Make Money Online

19:55 Why Tools Are Great Lead Magnets

23:11 Time Management Tips for Creators

25:49 Getting Past Startup Trauma as a Creator

33:10 The Strategy Behind Successful Book Launches

48:45 Choosing Between Multiple Products vs One Focus