#013: Marketing, Storytelling and Connecting With Diverse Perspectives with Tony Lee

The Native Experience Podcast: Translation, localization and multicultural marketing discussions

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On this episode of The Native Experience, we welcome Tony Lee, Head of Strategy at Lexigo.
In our conversation, we discuss marketing and storytelling, and its inherent ability to subtly and no-so-subtly influence people. We compare and contrast multiversal, superhero TV shows with marketing campaigns, delving into the ways both these mediums deliver their messages and agendas.
We also discuss mono-, multi-, cross- and intercultural communication, and how Australian businesses and brands have lacked the foresight and know-how to authentically connect with culturally and linguistically diverse perspectives.
Tony’s insight and depth of experience is second-to-none and his advocacy for cultural diversity in media is as inspiring as it is important. We hope our conversation will help you to provide an even greater native experience in your own personal and professional influence!
If you haven’t already, make sure to subscribe to the podcast ASAP so you don’t miss an episode.
ABOUT OUR GUEST:
With a career spanning over 24 years, Tony Lee is an experienced strategist and communications specialist with expertise in branding, research, marketing, advertising, innovation and digital marketing.
As a multicultural communication strategist for LEXIGO, Tony guides, supplements and supports communications strategy and multicultural marketing projects for clients, helping them to analyse, research, identify and craft culturally-aware and creative messages for efficacy and impact.
Tony loves to plan, mentor and teach and is deeply invested in helping the people around him to accelerate their skills, amplify their potential and fulfil their aspirations.
ABOUT THE NATIVE EXPERIENCE:
In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.
At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.
We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.
Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!
LINKS:

• Lexigo.com
• [e-mail]