#024: Embracing Your Culture, Identity and Name with Sheron Sultan

The Native Experience Podcast: Translation, localization and multicultural marketing discussions

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On this episode of The Native Experience podcast, we have the pleasure of speaking with Sheron Sultan, founder of Yatimba!

We navigate the complex dance of identities that comes with a multicultural background, which Sheron personifies with her African, German, and Indian heritage. We also discuss the importance of breaking cultural stereotypes and fostering cultural awareness, especially among youth.

Sheron shares her personal experiences of self-definition in the face of societal pressures and her journey from South Africa to Australia, and how, with Yatimba!, she’s encouraging school children to take pride in their cultural traditions, languages and names.

Sheron's passion for cultural diversity, her advocacy for embracing one's identity, and her approach to cultural education make this episode a rich and enlightening experience.

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Want to know how to authentically reach, include and engage your audiences in their native language and culture? The Native Experience Marketing (NX) book unveils the innovative NX framework, empowering professionals to develop culturally and linguistically authentic marketing strategies. Learn more about it here!

ABOUT OUR GUEST:

Sheron, a South African native with a blend of African, German, and Indian heritage, has consistently embraced her multicultural identity. From an early age, she confronted the challenges of self-definition in a society that demanded conformity, embarking on a purposeful journey to devise strategies that not only empowered herself but also served as inspiration for others.

Since 2010, Sheron has been serving as a student well-being facilitator and the driving force behind Yatimba!, an organization committed to fostering wellness, self-development, cultural awareness, and movement programs. Her dedication to aiding others has seen her collaborate with youth centers and community organizations across New South Wales, Australia.

Sheron's background and personal odyssey have ignited her fervor for championing diversity, resilience, and self-discovery. Through her multifaceted approach, she endeavors to cultivate an inclusive and supportive environment, leaving an enduring impact on the well-being and development of the youth she engages with.

ABOUT THE NATIVE EXPERIENCE:

In each episode, we invite professionals who have successfully localized their products or services, worked with Culturally and Linguistically Diverse communities to achieve equity, and/or have personal experiences that shed light on unique cultural nuances. Our guests share their empowering stories, lessons, and insights to inspire you to provide native communication in your own endeavors.

At LEXIGO, we believe that providing authentic and meaningful communication is essential to building strong connections with new audiences and markets. This is why we've created this podcast – to empower you, by sharing the experiences, knowledge, and passion of experts in the localisation and language world.

We believe that each guest's story will not only inspire you, but also provide valuable information on how to effectively communicate and connect with diverse audiences.

Whether you're a business owner, marketer, comms professional, translator or cultural enthusiast, or simply someone who values meaningful communication, join us on this journey as we explore the power of native experiences and how they can shape our world!

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