Martin Lindstrøm on the future of empathy

The Next 20 Years

Martin is brand consultant to some of the biggest brands in the world, and the bestselling author behind a host of books about consumer behavior, most famous of which was his study that showed that nearly half of all ad campaigns have zero or negative effect on the consumer. In his presentation today, Martin will tell you about the profound moment that we exist in today, with technologies that have stripped us of empathy, physical contact and natural transitions between work and private life, and how we over the next 20 years will try to release ourselves from these technologies, so that we can regain our sense of empathy, physical contact and natural transitions.