Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster

The Partnership Economy

In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his team, as well as his partnerships, aligned. Together, Dave and Dan discuss tips to level up within an organization, how to manage a diverse partnership program from affiliates to B2B partners, and where a thriving partnership program sits within a company’s broader marketing mix. Dan also shares the secrets of the live ticketing industry, which can be mystifying to say the least.

This podcast episode was produced by Quill.