Apple is a Camera Company Now (Again)

The PetaPixel Podcast

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Before yesterday, the QuickTake 100 was the last time Apple built the hardware and complete, full-fledged software for an image capture device. Even though the iPhone has been equipped with a camera from the beginning, Apple has relied on third-party developers to make its camera hardware actually useable for anything other than quick snaps. The company dabbled in camera development but shied away from jumping all the way into the pool.
But with Final Cut Camera, Apple signaled very loudly that it is shifting its perspective: it's now making the software required to take full advantage of its capture hardware. There really is no other definition of a camera company than that.
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In This Episode:

• 00:00 - Intro (what was your first photo and video editing software?)
• 09:13 - What is going on with the Canon EOS R1?
• 19:31 - Insta360 is in the midst of a crisis.
• 27:21 - It gets worse: GoPro says Insta360 infringed on its patents
• 30:21 - Apple's new iPad Air
• 30:56 - iPad Pro
• 44:43 - Apple is finally a camera company now (again)
• 56:40 - What have you been up to?
• 1:01:03 - Tech Supportapalooza
• 1:30:16 - Ben Horne