#35, Guy Brennan, CEO & Co-Founder of Procera Gin

The Philip Duff Show

Guy and some friends started Procera gin after discovering Juniperus procera trees in Kenya, where he lives. Native to Africa, these trees tower 80 feet high, bearing very large, juicy juniper berries that differ greatly from juniperus communis, the usual juniper type used in gin that grows on a 30-foot shrub around the Adriatic and Eastern Europe. We sat downstairs in the Ivory Peacock, a great new bar-restaurant with 850 gins (!), and over a couple of martinis - Procera, obvs - we talked about how (very expensive) gin could be a stealth project to change the way people think about Africa as a whole, how he stays compliant with EU law although he's using a non-approved form of juniper, how an Aussie with the world's most expensive MBA wound up making gin in Africa, and a ton more. Mostly, I remember we laughed a lot - those martinis really kick in when you're making them with 51% abv gin!
Guy on IG: https://instagram.com/guybrennos
Procera Gin on IG: https://instagram.com/proceragin
Website: https://www.proceragin.com/

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