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How To Stand Out: Becoming Unignorable In A Crowded Marketplace
Manage episode 438032057 series 3562378
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One of the biggest obstacles business owners face today is obscurity. In a climate where everyone is vying for attention and we’re all saturated with noise, how are brands successfully standing out in a crowded marketplace? Host Tom Schwab talks with Peter Levitan, author and global advertising agency consultant, about not only positioning your business to get heard but to be unignorable.
Peter shares strategies he has used with some of the biggest names in the industry to enhance your marketing efforts and brand visibility. Don’t settle for being another voice in the crowd. Instead, your goal should be to leave a lasting impression on your ideal audience, and to get there you must be intentional about your message, audience, and platform.
Whether you're a business owner, marketer, or just someone looking to elevate your brand, this episode is packed with actionable advice that can help you not just survive, but thrive in today's competitive landscape.
Timestamps From This Episode:
[04:34] Building and maintaining strong relationships with your clients for long-term business growth.
[07:05] Podcasting as an effective marketing tool.
[12:55] Gaining exposure and credibility in your marketing by leveraging other people’s audiences.
[17:24] Learning from mistakes and the importance of controlling your narrative.
[20:54] How to manage podcast interviews to ensure a more engaging, genuine conversation.
Resources From This Episode:
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