Why Creative Entrepreneurs Fail at Business

The Podcast Profits Unleashed Podcast

Special Guest Paul Pape

https://www.gamifybusiness.com/podcast

Welcome back to another episode of Podcast Profits Unleashed, the show where I help coaches and consultants grow their business and attract premium clients through podcasting—whether you host your own show or want to become that guest who actually gets booked.

Today’s conversation is a powerful one. I’m joined by Paul P, also known as Santa for Nerds—a coach who helps creative and artistic entrepreneurs finally understand the business side without sacrificing who they are. And if you’ve ever felt like you “just don’t think like a business person,” this episode is going to change everything for you.

Paul breaks down why creative entrepreneurs really struggle in business—and it’s not what most people assume. He explains how he uses gaming-inspired frameworks, like character sheets and Dungeons & Dragons–style role-play, to transform business into an adventure that makes sense for creative minds. We explore why teams fail when “everyone does everything,” how to build a group that actually supports your strengths, and why emotion—not products—is what truly drives sales.

We also dive into the power of storytelling, the importance of vulnerability, and why the most successful entrepreneurs aren’t the ones who pretend to be perfect—they're the ones who stay passionate, human, and relatable.

Key Takeaways:

I discovered why so many creative entrepreneurs fail at business—and it’s not because they lack talent.

• I learned how gaming frameworks can turn intimidating business concepts into something creative brains instantly “get.”
  
• I saw how important it is to stop trying to “do everything” and instead build a team (or “pocket people”) that complements—not mirrors—your strengths.
  
• I was reminded that passion and storytelling—not perfection—are what truly grow a successful business.
  
• I walked away with a new understanding of how to help creatives scale, simplify, and actually enjoy the business side of what they do.

And don’t forget to stick around after the break—I’m sharing a quick, actionable tip to help you pitch yourself as a podcast guest and get booked on the shows that matter.

This is one episode you’re absolutely going to want to take notes on.

Connect With Paul Pape:

www.gamifybusiness.com

https://www.youtube.com/paulpapedesigns

https://www.instagram.com/paulpapedesigns/

https://www.facebook.com/paulpapedesigns

https://www.linkedin.com/in/paulericpape

https://www.tiktok.com/@paulpapedesigns

SOLO PART

So I'm back. I’m breaking down the mindset and strategy behind pitching yourself as a podcast guest—without feeling awkward, salesy, or like you're “too much.” If you’ve ever stared at a half-written pitch email, overthinking every word, this one’s for you. Because I’ve been there.

I vividly remember sitting on a pitch for over 20 minutes, even though I knew I could deliver real value. I respected the host, I loved their show—yet that little voice crept in: Who do you think you are?
When I finally hit send, not only did they say yes… they thanked me. And that moment changed everything.

So many brilliant coaches and service providers hold themselves back because they’re waiting to be chosen. They worry about being pushy, about not having a big enough audience, or about not having the perfect media kit. Meanwhile, podcast hosts like me are actively searching for guests who show up with clarity, care, and a message that truly serves.

The biggest shift happened when I stopped asking, Am I good enough to pitch? and started asking, Who needs to hear this right now? Pitching isn’t self-promotion—it’s contribution. You’re not asking for a favour. You’re offering value.

In this episode, I walk you through exactly how to pitch yourself with confidence:

Key Takeaways (from my perspective):

• The best podcast guests aren’t the most famous—they’re the most clear.
  
• Hosts want value, not hype or long résumés.
  
• You don’t need a big audience or fancy media kit—just a clear message.
  
• Record a short 60-second Loom to personalize your pitch.
  
• Make your pitch about them—their show, their audience, their needs.
  
• Follow up once, kindly and without pressure.
  
• One aligned pitch beats 20 random ones.
  

Your message is meant to be heard. Don’t wait to be discovered—take one step this week and pitch yourself with intention.

If you want to learn how to profit from podcast guesting, visit podcastprofitsunleashed.com/free for something special.