How Can I Best Use The Search Query Performance Report?

The PPC Den: Amazon PPC Advertising Mastery

The PPC Den: Amazon PPC Advertising Mastery

Player FM - Internet Radio Done Right

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הוסף לפני five שנים

תוכן מסופק על ידי The PPC Den. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי The PPC Den או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

1
Dave Ramsey: 5 Stages to Build and Scale a Business That Lasts | Entrepreneurship | E344 1:03:38

לפני 26 ימים1:03:38

הפעל מאוחר יותר

רשימות

לייק

אהבתי

1:03:38

Too many entrepreneurs get stuck on the business treadmill, hustling nonstop, unable to scale, and unknowingly stalling their growth. That’s where Dave Ramsey began. After crashing into $3 million in debt, he rebuilt from scratch, turning a small radio program into a national show with millions of listeners. With over three decades of experience in entrepreneurship, business growth, and content creation, he knows what it takes to build a lasting business. In this episode, Dave reveals the six drivers of long-term success, the five key stages of startup growth, and how he balances life as an entrepreneur and a content creator. In this episode, Hala and Dave will discuss: (00:00) Introduction (00:23) The Core Principles of Financial Freedom (05:42) Adapting to Change as a Content Creator (09:22) Balancing Content Creation and Entrepreneurship (12:34) How to Create a Clear Path in Business (15:19) The Truth About Starting a Business Today (18:22) The Six Drivers of Business Success (26:20) Shifting From Tactical to Strategic Thinking (29:44) The Five Stages of Business Growth (41:10) Leading with Care, Clarity, and Accountability (47:10) Identifying the Right Leadership Skills (48:35) Starting a Media Business as an Entrepreneur Dave Ramsey is a personal finance expert, radio personality, bestselling author, and the founder and CEO of Ramsey Solutions. Over the past three decades, he has built a legacy of helping millions achieve financial freedom. As the host of The Ramsey Show , Dave reaches more than 18 million listeners each week. He is the author of eight national bestselling books. His latest, Build a Business You Love , helps entrepreneurs navigate growth and overcome challenges at every stage. Sponsored By: Shopify - Sign up for a one-dollar-per-month trial period at youngandprofiting.co/shopify OpenPhone: Streamline and scale your customer communications with OpenPhone. Get 20% off your first 6 months at openphone.com/profiting Airbnb - Find yourself a co-host at airbnb.com/host Indeed - Get a $75 sponsored job credit at indeed.com/profiting RobinHood - Receive your 3% boost on annual IRA contributions, sign up at robinhood.com/gold Factor - Get 50% off your first box plus free shipping at factormeals.com/factorpodcast Rakuten - Save while shopping at rakuten.com Microsoft Teams - Stop paying for tools. Get everything you need, for free at aka.ms/profiting LinkedIn Marketing Solutions - Get a $100 credit on your next campaign at linkedin.com/profiting Resources Mentioned: Dave’s Book, Build a Business You Love: bit.ly/BuildaBusinessYouLove Dave’s Website: ramseysolutions.com Active Deals - youngandprofiting.com/deals Key YAP Links Reviews - ratethispodcast.com/yap Youtube - youtube.com/c/YoungandProfiting LinkedIn - linkedin.com/in/htaha/ Instagram - instagram.com/yapwithhala/ Social + Podcast Services: yapmedia.com Transcripts - youngandprofiting.com/episodes-new Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Side Hustle, Passive Income, Online Business, Solopreneur, Networking.…

לפני שנה 34:41

MP3•בית הפרקים

Trivium’s Mina Elias sits down with Michael and shares words of wisdom about Amazon’s Search Query Performance Report. He outlines different ways to use the system, additions to his process that contribute to success, and general rules to live by when it comes to Amazon advertising. A great episode for those looking to expand their knowledge on the SQPR and Amazon PPC practices.

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:40 Dubai Life

6:30 An Important Preface

9:45 Defining The Search Query Performance Report

12:00 Mina’s Additions To The SQPR

14:30 Normalization

21:25 Beta Use Cases

25:30 Take Your Time

28:40 The 3 Modes

🦡 Resources & Links

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

353 פרקים

#Business #Marketing #PPC Den

The PPC Den: Amazon PPC Advertising Mastery

How Can I Best Use The Search Query Performance Report?

The PPC Den: Amazon PPC Advertising Mastery

36 subscribers

published לפני שנה

שתפו

MP3•בית הפרקים

We’ll see you in The PPC Den!

🦡 Highlights

0:00 What to expect in this episode

2:40 Dubai Life

6:30 An Important Preface

9:45 Defining The Search Query Performance Report

12:00 Mina’s Additions To The SQPR

14:30 Normalization

21:25 Beta Use Cases

25:30 Take Your Time

28:40 The 3 Modes

🦡 Resources & Links

Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Mina Elias

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno

Graphic Designer: Vanessa Nieto

353 פרקים

#Business #Marketing #PPC Den

Semua episode

The PPC Den: Amazon PPC Advertising Mastery

1
Finding Your Zone of Possibility for Amazon PPC Rankings 41:44

לפני 8 hours41:44

41:44

In this episode with Sean Stone, we dive into the zone of possibility on Amazon. Ever wonder if your product can actually rank, or are you just throwing ad spend into the wind? We’ll break it all down — how to spot real rankable opportunities, why your conversion rate is your secret weapon, and how to build smart, isolated keyword budgets that actually make sense. Oh, and before we get serious, you’ll hear some fun warm-up stories — like why Sean has a Walt Disney mug he didn’t choose himself, and why Nicolas Cage and The Rock are now his permanent office coworkers. If you're ready to think differently about PPC and get more out of what you already have — this one's for you. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 05:00 – What is the Zone of Possibility? 11:00 – How to spot rankable products 18:00 – Smart PPC budget moves 24:00 – Rankable vs incremental keywords 31:00 – When to spend, when to stop 38:00 – Your conversion rate superpower 44:00 – How PPC drives organic growth 🦡 Resources & Links Where to find Michael, Michael Erickson Facchin 🦡 ⁠GET AD BADGER⁠ ➡️ Where to find Sean, Sean Stone Stone's Goods Sneaky defaults that drain your budget in 2025 Should You Use Amazon Ad’s New Budget Rules? How to Use Amazon’s New Budget Tab and Report How Can I Use Phrase Match To Rank Higher On Amazon? Launching 54 Campaigns to Rank Multiple Products in the Top 10 on Amazon 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Sean Stone Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Sneaky defaults that drain your budget in 2025 40:41

לפני 7 ימים40:41

40:41

In this episode with Noemi Bolojan, we’re talking about something a lot of people miss — the sneaky defaults in Amazon ads that quietly eat up your budget. You set up a campaign, trust the platform to guide you, and boom — money’s leaking without you even noticing. Noemi breaks down how things like automatic bidding (yep, it goes up and down by default), broad targeting, and off-Amazon ads all kick in unless you change them. Sounds helpful, right? But in reality, those settings often work better for Amazon than they do for you. Think your product is getting shown to the right audience? Not always. Default category targeting or expanded targeting might be pushing your ads to places they don’t belong — and you’re paying for it. So if you’re running ads in 2025, this episode is a little wake-up call. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 01:09 – Amazon Ads in 2025 02:43 – The Hidden Budget Drainers 03:30 – Keyword Category Auto-Targeting Without Consent 06:34 – Manual Targeting That’s Not Really Manual 13:31 – Campaign Bidding Strategy: The “Up and Down” Trap 18:17 – Maximize Reach = Maximize Waste? 20:20 – Auto-Launch in Other Countries? 25:25 – Product Targeting Campaigns Showing for Keywords 27:48 – Sponsored Brands 30:10 – Category Targeting Defaults 31:22 – Expanded Product Targeting 32:51 – Sponsored Brands Defaults Across All Ad Formats 34:27 – Sponsored Display Defaults to VCPM Reach 36:51 – Sponsored Brands Video Glitch 42:33 – Sponsored Display: All Targeting Types Defaulted On 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Noemi, Noemi Bolojan Scale Wave How to Make Amazon Advertising Profitable in 2025? Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads How Product Targeting in Manual Campaigns on Amazon Actually Works (Classic) Bidding On Branded Keywords: What Happens When You Turn Them Off? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Tackle 70% Wasted Spend with N-Gram Laddering in Amazon Ads 17:36

לפני 14 ימים17:36

17:36

You're listening to the PPC Den Podcast. In this episode, I’m diving into a topic that’s been on my mind lately. It all started when I was cleaning up a client's search term report. At first glance, things looked fine. Decent ACoS, plenty of conversions, nothing too dramatic. So I kept digging. And that’s when I noticed it — this pattern inside the search terms. A couple of words, just two or three, that kept repeating across multiple phrases. That’s when it hit me — this is an N-Gram problem. In today’s episode, I’ll walk you through what N-Gram Laddering is, how I used it to clean up that account, and how you can apply it to your own search term reports. If you’ve ever felt like your campaigns are doing okay, but not great — this might be the insight you didn’t know you needed. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 01:00 – How I discovered a hidden pattern in a client account 03:15 – What are N-Grams in Amazon PPC 05:20 – The moment I realized it was hurting performance 06:45 – Breaking down N-Gram Laddering 08:10 – How to identify wasteful patterns in your search term report 10:00 – When to negate and when to keep N-Grams 11:30 – Applying the N-Gram mindset to your daily optimization 13:00 – Common mistakes 14:15 – Why it’s worth your attention 15:00 – What’s next on PPC Den 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Use the n-gram Sheet to get insight in 5 minutes N-Gram Guide: Fixing Low-Click Terms in Amazon PPC How N-gram analysis found a keyword with 200 clicks and 1 order How Can I Be The Most Efficient With My N-Gram Analysis? How Do I Implement N-Gram Analysis on Amazon PPC? 🎉 Ad Badger v3 Software Launch Webinar 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Amazon Marketing Cloud: Retarget Viewers & Cart Abandoners 35:52

לפני 21 ימים35:52

35:52

Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire. AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision. Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 01:20 - What is Amazon Marketing Cloud (AMC)? 03:45 - Creating Your First Audience 05:10 - Why Retargeting Works 10:15 - The Power of Stacking Audiences 12:00 - Building Effective Funnels 16:50 - Common Use Cases 20:30 - Insights on Sponsored Ads & DSP Integration 26:00 - Starting Your First AMC Audience 28:30 - Using No-Code Templates 30:00 - Creating Rolling vs. Fixed Audiences 32:00 - Optimizing Sponsored Ads with AMC Audiences 36:00 - Outro & Where to Find Joe 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Joe, Joe Shelerud Ad Advance How Can I Best Use Amazon Marketing Cloud? How Do I Get Started With Amazon DSP? An Introduction to Targeting Options on the Amazon DSP Into The Great Unknown: Amazon DSP With Kiri Masters Using Amazon DSP and AMC to Fully Understand the Customer Journey Amazon DSP Campaign Setup Made Easy: A Complete Guide Finding Your Audience in Amazon’s Demand-Side Platform (DSP) 🎉 Ad Badger v3 Software Launch Webinar 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Joe Shelerud Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Using Product Opportunity Explorer to iterate and expand your product line 38:48

לפני 28 ימים38:48

38:48

Hello Badger Nation, In this episode, we’re joined by Mike Frekey for a practical and insightful look into Amazon’s Product Opportunity Explorer. Mike walks us through real use cases (including a wild one involving “cool thing for mom” and a surprise detour into music boxing machines). The big insight? You don’t have to guess what the market wants—Amazon is telling you. You just have to know where (and how) to look. 📝 Your homework? Open Product Opportunity Explorer, choose one niche, and dig into the trends, features, and customer feedback that could shape your next product move. And don’t forget to share your findings in the comments—we’d love to hear what you discover! We’ll see you in The PPC Den! 🦡 Resources & Links 00:00 – Intro 01:20 – Locus of Control in Marketing 02:44 – Intro to Product Opportunity Explorer 05:17 – Why Sellers Use POE 06:45 – Mother's Day Gift Search Example 11:00 – Search Term Deep Dive 13:32 – Trend: “Cool Thing for Mom” 16:07 – Purchase Drivers 17:45 – Negative Feature Impact 21:29 – Review Insights & Returns 26:17 – Broad vs. Specific Search Terms 27:01 – Music Box Category Deep Dive 31:00 – Iterating on Product Ideas 34:30 – Trends & Competition 35:24 – When This Comes Up in PPC 38:20 – POE Feature Wishlist 🦡 Highlights 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mike, Mike Frekey IG PPC How Can I Reach My Full Potential In The Amazon PPC Space? How Can I Best Use The Product Opportunity Explorer For My Amazon PPC Campaign? How Do I Maximize Sales With Amazon’s Product Opportunity Explorer? Product Opportunity Explorer Unlocks Amazon Success 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Frekey Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
How to Make Amazon Advertising Profitable in 2025? 47:59

לפני 5 weeks47:59

47:59

Have you ever had one of those moments where you realize you’ve been looking at something the wrong way this whole time? Yeah, that’s exactly what happened in this episode. Michael from Ad Badger sat down with Abe Chomali, and they got real about something a lot of Amazon sellers don’t want to admit—just because your ads are bringing in sales doesn’t mean you’re actually making money. They talked about why ACOS can be super misleading, how some brands are spending more and somehow making less, and why profitability is the real metric that matters. Also, did you know there’s an entire eBay market for failed startup swag? Because I didn’t, and now I can’t stop thinking about it. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Why Kirkland hoodies are a thing 01:24 – Would you rather have lunch with Joe Camel or the Marlboro Man? 03:07 – The biggest challenge for Amazon sellers in 2025 05:20 – Why ACOS and ROAS don’t tell the full story anymore 07:58 – The hidden pressure on margins 12:06 – The problem with tracking profitability per product 18:17 – Why some products look unprofitable but actually drive huge sales 23:19 – The biggest mistake people make when analyzing ad spend 28:38 – Balancing high ACOS vs. low ACOS campaigns 35:31 – The one report every Amazon seller should check weekly 40:09 – How to spot anomalies in your Amazon data 45:48 – The unexpected backstory behind Abe’s office décor 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Abe, Abe Chomali XP Strategy Amazon Advertising Stats for 2025 RPSB (Research peel stick and block) 2025 Update 2025 Amazon Marketing Resolutions and Intentions 3 Must-Try Amazon PPC Strategies for Higher ROAS & Lower ACOS 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Abe Chomali Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

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What You Need to Know About Amazon's Top Conversion Paths Report 40:10

לפני 6 weeks40:10

40:10

Whenever we have a guest, we aim for the best, and this episode is no exception. Mansour Norouzi, Director of Advertising and Partner at Incrementum Digital, joins the show to break down Amazon’s new “Top Conversion Paths” report. This tool, now available in the Amazon Advertising Console, helps sellers understand how customers interact with different ad types before making a purchase. Mansour and Mike discuss how this data can reveal hidden touchpoints, challenge traditional last-click attribution, and reshape how advertisers allocate their budgets. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 02:37 – Conversion paths overview 05:31 – Customer journey 08:36 – Last-click issues 11:31 – Multi-touch attribution 14:10 – Future attribution models 28:10 – Brand comparison 32:16 – New-to-brand sales 36:40 – Data discrepancies 40:11 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mansour, Mansour Norouzi Incrementum Digital What is the SKU Economics Report and How It Boosts Amazon Ads? How Can I Best Use The Search Query Performance Report? What Brand Halo? The Sponsored Brands Attributed Purchase Report How Do I Identify and Handle Duplicates in Amazon Search Term Report? 3 Filters to Use Weekly in Your Search Term Report on Amazon 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mansour Norouzi Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

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The Easiest Amazon PPC Fix You’re Probably Ignoring 13:14

לפני 7 weeks13:14

13:14

In this episode, Michael from Ad Badger shares the one Amazon PPC fix you’re probably ignoring, and it’s surprisingly easy. No need for complicated strategies or extra spend—just a simple tweak that can instantly improve your results: adjusting your keyword match types. Most sellers overlook this, but once you understand it, you’ll wonder why you didn’t do it sooner. If you’re ready to stop wasting money and start seeing real improvements, hit play and learn the easiest fix to boost your Amazon PPC performance. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Intro 02:15 – What are match types? 05:30 – Common match type mistakes 07:00 – Why this tweak can boost your results 09:45 – Save time and money with this easy fix 12:00 – Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Amazon Campaign Types Mega Mind Map How to Use Broad Match and Modified Broad Match on Amazon? How Can I Use Phrase Match To Rank Higher On Amazon? How Do I Make The Most of Amazon’s New Broad Match Update? The Complete Amazon Campaign Types Reference Guide Is Exact Match Always Best? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
RPSB (Research peel stick and block) 2025 Update 28:04

לפני 8 weeks28:04

28:04

In this episode, we revisit the classic Research, Peel, Stick & Block (RPSB) strategy with Clément Hynaux, campaign manager at Ad Badger. Originally introduced in 2018, we break down how it has evolved over the years, whether it’s still relevant in 2025, and how to adapt it to modern Amazon PPC practices. We dive into campaign structure, which is much more complex than it seems, and discuss why it’s more like "vegetables" 🥕 than "chocolate."🍫 We analyze the impact of rising CPCs on keyword research, debate whether blocking keywords in source campaigns is still a good practice, and explore the concept of search term graduation, which has gradually replaced the traditional RPSB approach. We’ll see you in The PPC Den! 🦡 Highlights 00:00 – Meet Clément Hynaux from Ad Badger 02:00 - Throwback to the 2018 RPSB method 06:00 - CPCs are wild now – what changed? 10:00 - Are auto campaigns still useful? 14:00 - Proactive negatives = saving $$$ 18:00 - Search term graduation > RPSB? 25:00 - Blocking keywords: yes or no? 28:00 - Final thoughts & PPC wisdom 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin https://www.linkedin.com/in/michael-erickson-facchin/ Where to find Clément, Clément Hynaux https://www.linkedin.com/in/clement-hynaux RPSB: Still The Best Keyword Research Strategy? https://www.adbadger.com/blog/amazon-ppc-education/rpsb-still-the-best-keyword-research-strategy/ Amazon PPC Keyword Research in 2020: RPSB Revisited https://www.adbadger.com/blog/ppc-den-podcast-ep-59-amazon-ppc-keyword-research-in-2020-rpsb-revisited/ How Do I Identify And Handle Search Term Duplicates In Amazon Advertising? https://www.adbadger.com/blog/manage-duplicate-search-terms-on-amazon/ New Keyword Research Approach: Gain New Clients for Amazon PPC https://www.adbadger.com/blog/new-keyword-research-approach-gain-new-clients-for-amazon-ppc-ppc-den-podcast/ 📚 Unlock our FREE comprehensive Amazon Marketing Playbook : https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/ Review all our show notes: https://www.adbadger.com/podcast - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Clément Hynaux Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
How Can An Amazon Campaign Audit Help My Business? (Classic) 57:07

לפני 9 weeks57:07

57:07

After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share his thorough analysis of how to conduct an Amazon PPC campaign audit, including what timeframes to consider, what strategies to use when fixing underperforming campaigns, and what step-by-step actions to prioritize when identifying profitable search terms, and more. It’s a jam-packed episode, and you’ll want to take notes! Enjoy! This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! Disclaimer: In this episode, Michael says the Ad Badger Apps optimizes almost 2 million bids a day, but as of this publishing date, we actually optimize nearly 3 million bids per day. 🦡 Highlights 0:00 - What to expect in this episode 2:52 - Small talk: Basking in the sunlight 4:24 - What MMA has to do with Amazon PPC 7:59 - Get to know Mina Elias & Trivium 10:47 - How do I walk through a campaign audit? 21:01 - What timeframes are most valuable in an audit? 27:39 - Most common problem in Amazon campaigns 39:24 - Rapid fire Q&A (All the things!) 52:30 - Your homework: Test everything. Track everything. If you like what you hear, leave us a video review! 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina Elias, Trivium Mina’s LinkedIn Live Amazon PPC Campaign Audit Which Non-PPC Skills Make You Better At PPC? Live Amazon PPC Campaign Audit Why Do I Need A New Strategy For Account Averages In Amazon Advertising? How Do I Improve Amazon Total ACOS Fast? Boost Organic Ranking Trivium LI Analytics Template The A-Z Of Amazon SEO And How To Rank Your Product On Amazon How Do I Optimize My Amazon Campaign Structure? Amazon SEO’s Midgame What Is A Good Amazon Campaign Naming Structure? Inside Look At Amazon PPC Software Start-Up – Fireside Chat With Ad Badger CEO What Do I Do When My Amazon PPC Has Hit The Point Of Diminishing Returns? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno Podcast Coordinator and Graphic Designer: Sofiia Podash…

The PPC Den: Amazon PPC Advertising Mastery

1
How N-gram analysis found a keyword with 200 clicks and 1 order 37:30

לפני 10 weeks37:30

37:30

Have you heard of Ngram analysis? Even if you have, do you know how to actually use it? Most people understand what it is but aren’t sure how to apply it effectively. Today, together with Michael Tejeda, we’re breaking down Ngram optimization and how it can help you manage your Amazon advertising. We’ll show you how to identify search terms that are wasting your budget and uncover hidden opportunities for growth. This isn’t just theory. We’ll go through real examples, step-by-step actions, and practical insights to help you analyze your data and improve your campaign performance. We’ll see you in The PPC Den! 🦡 Resources & Links 00:02 – Intro 01:48 - 04:59 – What is Ngram analysis 04:59 - 07:57 – The problem with low-click search terms 07:57 - 11:18 – How Ngram groups data 11:18 - 19:10 – Cutting wasted ad spend 19:10 - 26:53 – Finding 200 clicks, 1 order keyword 26:53 - 31:32 – Fixing bad keywords 31:32 - 37:52 – Finding profitable keywords 🦡 Highlights 🦡 GET AD BADGER ➡️ Where to find Michael, ⁠ Michael Erickson Facchin⁠ 👨‍💻 The n-gram tool How Can I Be The Most Efficient With My N-Gram Analysis? How Do I Implement N-Gram Analysis on Amazon PPC? N-Gram Guide: Fixing Low-Click Terms in Amazon PPC 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
3 Optimizations I LOVE inside Amazon PPC 11:27

לפני 11 weeks11:27

11:27

Happy Valentine’s Day, Badger Nation! It’s time to pour some Chardonnay, turn on the jazz, and throw some rose petals on the ground because today, we’re talking about the Amazon PPC optimizations we love to do. Іn this special Valentine’s episode, we’re putting aside the usual PPC frustrations and focusing on 3 Amazon PPC optimizations I absolutely love—strategies that will help you fall in love with your results and boost your performance. Visit our website, search for “Ad Badger Amazon PPC Checklist,” and let us send some love your way with a free checklist straight to your inbox!💌 We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Happy Valentine’s Day, PPC lovers 0:20 – Bid adjustments = sweet attention to your audience 0:40 – Perfect keywords? It’s true love for your PPC 1:20 – Test and tweak, just like any good relationship 2:00 – Ad placements are like love at first sight—get them right 3:00 – Track your data—communication is key 4:00 – Negative keywords: set boundaries for success 5:00 – Craft your ad copy like a love letter 6:00 – Targeting is Cupid’s arrow—hit the mark 7:00 – Review and adjust—keep your PPC relationship strong 8:00 – Optimize bids like picking the perfect flowers 9:00 – Track success—know what’s working 10:00 – Consistency is the key to lasting PPC love 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin 💌 Ad Badger Amazon PPC Checklist Why Aren’t You Testing Placement Adjustments in Amazon PPC? 2025 Amazon Marketing Resolutions and Intentions Why the ‘Perfect’ Amazon PPC Account Is a Myth? The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

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Who to hire for your Amazon Growth Team (Classic) 54:03

לפני 12 weeks54:03

54:03

The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players? In this week’s epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy. Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here’s the Avenger’s Wiki page if you need it. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro - Who to hire for synergy 05:57 - Who’s the Nick Fury of your business? 07:54 - Do you have someone overlooking marketing, finance, and operations? 10:11 - Which superhero to hire to do your PPC 11:54 - Which superhero to hire to do your SEO 17:39 - Does your business hire for design, merchandising, optimizing? 18:16 - Which superhero to hire for merchandising & branding 22:20 - Which superhero to hire for optimizing/ A-B testing 28:27 - Which superhero to hire as your designer 34:14 - Who to hire for your Amazon operations 34:43 - Which superhero to hire for inventory management 40:39 - Which superhero to hire to do customer service 42:50 - Which superhero to hire to manage your finances 47:18 - Which superhero to hire for catalog troubleshooting 50:00 - Always be hiring - Avengers Assemble 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Michael, Michael Erickson Facchin Where to find Steven The masterpiece SEO collaboration playlist Org Chart for Avengers of Amazon The E-Myth Revisited: Why Most Small Business Don’t Work and What to Do About It Traction: A Startup Guide to Getting Customers PickFu App Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Steven Pope Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

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Why Aren’t You Testing Placement Adjustments in Amazon PPC? 32:06

לפני 13 weeks32:06

32:06

In this episode, join Mike and Mike Danford as they dive deep into a controversial Amazon PPC strategy that many sellers overlook but could save you thousands. Are your ads failing because you're not testing placement-specific campaigns? Let’s talk about what we uncovered. Here’s the hard truth: most Amazon sellers waste up to 90% of their ad spend on clicks that don’t convert. Shocking, right? But it doesn’t have to be this way. In this episode, we break down why duplicating campaigns and focusing on specific placements like product pages or search results can revolutionize your PPC strategy. Mike Danford, a seasoned pro from Adverio, shares how his team achieved single-digit ACOS by splitting campaigns into two distinct groups—one optimized for top-of-search results, the other laser-focused on product page placements. Curious about how this works? We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 03:20 – Challenges with Amazon placement settings 04:16 – Understanding placements and bid modifiers 06:50 – Amazon’s intention behind placement options 08:12 – Base bid importance for auction visibility 09:45 – CPC differences across categories 11:51 – Testing and adapting strategies for PPC success 12:40 – Amazon reps specializing by category 13:13 – Duplicating campaigns for placement focus 18:02 – Negative ASINs affecting search terms 21:20 – Structuring campaigns by placements 23:33 – Placement-specific adjustments improving control 26:08 – Auto campaigns benefiting from segmentation 28:35 – Top of search vs. product page focus 29:44 – Success of the strategy during Prime Day 30:40 – Stable periods for effective testing 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mike, Mike Danford How Can I Utilize Sponsored Brand Placements for my Amazon PPC Campaigns? How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 1) How to Incorporate “Adjust Bids by Placement” into Your Keyword Bids (Part 2) Listener Q&A: Optimizing Placement Settings Negative ASIN in Amazon PPC Auto Campaigns: Is it Possible? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mike Danford Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

The PPC Den: Amazon PPC Advertising Mastery

1
Should Amazon PPC Sellers Try a TikTok Shop? 44:35

לפני 14 weeks44:35

44:35

In this episode with Mina Elias from Trivium, we explored TikTok Shop and its impact on Amazon PPC. At first, we weren’t sure it was worth the effort—TikTok seemed chaotic compared to Amazon’s predictable PPC campaigns. But after seeing how younger shoppers use TikTok to discover products, we decided to test it. We started small: listed one product, worked with creators to make videos, and ran a few ads. SPOILER: Yes, Amazon PPC sellers should try TikTok Shop. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - Intro 06:00 - TikTok Shop Overview 08:46 - Starting TikTok Shop 12:46 - Improving TikTok Content 15:38 - Scaling TikTok Ads 18:21 - Amazon Growth via TikTok 22:05 - Creative Strategies on TikTok 26:43 - TikTok Shop Results 32:06 - Shopping Behavior Trends 35:49 - Running TikTok Ads 39:27 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Michael, Michael Erickson Facchin Where to find Mina, Mina Elias⁠ 2025 Amazon Marketing Resolutions and Intentions What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Do Technical and Creative Strategies Work Together in Amazon PPC? What should you do first when Amazon PPC sales drop? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Mina Elias Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno…

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