How Search Term Algorithms Boost Amazon PPC?

The PPC Den: Amazon PPC Advertising Mastery

In this episode, Michael talks with Jeremy Suelflow from Summit Product Development, an Amazon seller who's cracked the code on boosting his PPC campaigns with clever search term strategies. They dive into the tactics that are fueling Jeremy's success—approaches that could be the key to either soaring sales or getting left behind.

We’ll see you in The PPC Den!

🦡 Highlights

• 00:00 - Introduction

• 02:30 - Survival in the Amazon Business

• 03:50 - Kickstarter Experience as a Brand Building Bootcamp

• 06:00 - Combining Creative Branding with Technical Marketing

• 09:00 - The Role of Search Terms and Their Optimization

• 27:00 - Importance of Spreadsheet Skills

• 35:00 - Prioritizing Search Terms

• 46:00 - Episode Conclusion

  🦡 Resources & Links

• 🦡 GET AD BADGER ➡️

• What is the SKU Economics Report and How It Boosts Amazon Ads?

• What is the role of data in Amazon campaign management?

• What strategies can help minimize wasted spend in Amazon PPC?

• How Do Technical And Creative Strategies Work Together In Amazon PPC?

• Can Amazon PPC Success Be Predicted?

• 📚 Unlock our FREE comprehensive Amazon Marketing Playbook

• Subscribe to our newsletter

• Transform your workflow with our comprehensive Amazon Advertising checklist

• Review all our show notes

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Jeremy Suelflow

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno ​