Your Sales Roadmap

The Printer's Edge Podcast with Rock LaManna

Rock LaManna has learned the successful sale of a printing business needs a good roadmap. For more than 25 years, he's been creating these customized sales plans for owners.

On this episode of The Printer's Edge Podcast, you'll go behind the scenes as Rock talks about this process and how it's starting for a family business, where a sale and not a succession, is in the future.

In this episode, you will learn:

1. Why the three step process matters.
2. The importance of trust in the process.
3. Why Rock must find the owner's pain before coming up with a solution to their challenges.
4. Where the ideal buyer's focus will be on the business. Hint: It's not the past.
5. The importance of teamwork in a sale.
6. What the ideal buyer has in common with a high school senior.

The Printer's Edge Podcast is your resource, whether you want to buy, sell, or build a printing business. It's like going to a trade show without the cost, the travel, or the time commitment. You just get the great info. Never miss an episode when you subscribe through Apple Podcasts.

This episode is sponsored by The LaManna Alliance. To learn more about Rock LaManna and his team, visit: http://www.rocklamanna.com/

Curious about what happened to Rock's golf clubs. Watch this video.

Looking for Rock LaManna's latest listings of print businesses that are for sale: http://www.rocklamanna.com/printing-business-for-sale

There's still time to support Rock's special charity project: The Special Needs Equipment Fund. It was created because too many kids with disabilities need special equipment but their families can’t afford the cost. To learn more click here.

For any amount you donate to the fund (honor system), Rock will give you a free 30 minute strategy call about your printing business. Ask him anything and we’ll come up with a game plan.

After you’ve made your tax deductible gift, send Rock an email ([e-mail]) with “Fund Call” in the subject line and we’ll set up a time for your call.

The fund is administered through United Way and 100% of your gift goes to the cause. Thank you for your kind consideration of this opportunity.

To find out more about Ken Okel and how he helps organizations become more productive, visit: http://kenokel.com/