163 What Clients Actually Look for in a Brand & Web Designer

The Profitable Graphic Designer

Most designers focus on making things look good, but that’s not what high-paying clients are actually looking for. They want clarity, confidence, and someone who understands how design impacts their business. In this episode, I’m breaking down what clients really care about when they’re hiring a brand or web designer and how you can stand out by showing up differently. You’ll learn how to position yourself as more than just a designer, build trust instantly on your website, and shift from selling deliverables to selling real outcomes. Whether you’re still undercharging or ready to start landing premium clients, this episode will show you what actually closes the sale.

You will learn:

• What clients really want when they hire a designer

• Why brand and web together create higher-value offers

• How to sell strategy without calling it strategy

• What to show on your website to build fast trust

• The mindset shift that helps you book premium clients with confidence

Grab your notebook or go for a walk. This episode will change how you talk about your work.

And if you want to start offering web design without dealing with code or tech stress, check out ⁠Wix Studio⁠. It’s built for designers like you who want to keep full creative control and add more value for their clients.

Aventive Academy’s Resources:

$12k Client Attraction Masterclass: ⁠https://aventiveacademy.com/attract-clients-workshop/⁠

Client Portal for Designers: ⁠https://aventiveacademy.com/client-portal/⁠

The Wealthy Client Blueprint: ⁠⁠https://aventiveacademy.com/wealthy-client/⁠

Mockup Magic: ⁠https://aventiveacademy.com/mockup-magic/⁠

Brand Guidelines Template: ⁠https://aventiveacademy.com/brand-guidelines/⁠

12-Week Business Program for Designers: ⁠https://aventiveacademy.com/profit⁠

Join My Weekly Newsletter: ⁠https://aventive-academy.ck.page/0fc86a336f⁠

The Creative CEO Accelerator: ⁠https://aventiveacademy.com/accelerator