027: How To Determine Your X-Factor w/ Kira Hug

The Psychology of Copywriting

תוכן מסופק על ידי Geoff Kullman. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Geoff Kullman או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

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Kira Hug is the founder of The Copywriter Club podcast and community, as well as the copywriter behind some of the most successful launches online -- she’s worked for James Wedmore, Jasmine Star, and Rick Mulready. She also helps small business owners develop their personal brand through her Brand Living Room Framework.

In this episode, Kira speaks about how she teaches other brands and copywriters to stand out and determine their X-Factor. We dive into some steps to helping you find out what makes you different such as reflecting on your own experiences, learning what your client needs, and aligning the two to discover what you can do for your client. Kira shares with us how to find your niche, why it’s okay to not have a niche at first, the importance of collaboration rather than competition, and so many more useful tips.

What To Look For In This Episode:

[00:16:00] The three steps in determining your X-Factor.
[00:23:20] How frameworks can help you as a copywriter.
[00:28:20] Why copywriters should be collaborating instead of competing.
[00:30:00] Finding your niche.

Resources:

Kira Hug
- Website – kirahug.com
- Instagram - instagram.com/kirazhug
Join the Copywriter Club – thecopywriterclub.com

Get Your Ticket to The Copywriter Club (NOT) In Real Life (April 7-9, 2021).

thecopywriterclub.com/tccnirl-2021

Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions

Connect with Geoff:

Instagram: instagram.com/geoffkullman

Twitter: twitter.com/geoffkullman

Inquiries: geoffkullman.com

Subscribe To The Podcast Here:

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EPISODE CREDITS:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.

Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world.

Find out more at https://emeraldcitypro.com

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#Business #Marketing #Geoff Kullman