Tip: When to follow up on a pitch?

The Public Relations Podcast

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This Is Woman's Work with Nicole Kalil

1
The Icelandic Art of Intuition with Hrund Gunnsteinsdóttir | 307 40:34

לפני 23 ימים40:34

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לייק

אהבתי

40:34

We’ve turned intuition into a buzzword—flattened it into a slogan, a gut feeling, or a vague whisper we don’t always know how to hear. But what if intuition is so much more? What if it's one of the most powerful tools we have—and we’ve just forgotten how to use it? In this episode, I’m joined by Hrund Gunnsteinsdóttir , Icelandic thought leader, filmmaker, and author of InnSæi: Icelandic Wisdom for Turbulent Times . Hrund has spent over 20 years studying and teaching the science and art of intuition through her TED Talk, Netflix documentary (InnSæi: The Power of Intuition), and global work on leadership, innovation, and inner knowing. Together, we explore what intuition really is (hint: not woo-woo), how to cultivate it in a culture obsessed with logic and overthinking, and why your ability to listen to yourself might be the most essential skill you can develop. In This Episode, We Cover: ✅ Why we’ve misunderstood intuition—and how to reclaim it ✅ Practical ways to strengthen your intuitive muscle ✅ What Icelandic wisdom teaches us about inner knowing ✅ How to use intuition during uncertainty and decision-making ✅ Why trusting yourself is an act of rebellion (and power) Intuition isn’t magic—it’s a deep, internal guidance system that already exists inside you. The question is: are you listening? Connect with Hrund: Website: www.hrundgunnsteinsdottir.com TedTalk: https://www.ted.com/talks/hrund_gunnsteinsdottir_listen_to_your_intuition_it_can_help_you_navigate_the_future?utm_campaign=tedspread&utm_medium=referral&utm_source=tedcomshare Newsletter: https://hrundgunnsteinsdottir.com/blog/ LI: www.linkedin.com/in/hrundgunnsteinsdottir IG: https://www.instagram.com/hrundgunnsteinsdottir/ Book: InnSæi: Icelandic Wisdom for Turbulent Times Related Podcast Episodes: How To Breathe: Breathwork, Intuition and Flow State with Francesca Sipma | 267 VI4P - Know Who You Are (Chapter 4) Gentleness: Cultivating Compassion for Yourself and Others with Courtney Carver | 282 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…

לפני שנה 7:48

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So, how do you know if someone is actually interested? And when is the right time to chase, or just let it go? In this short episode, I share some key clues you can pick up from how people interact with your emails.

I’d love to hear your take—what’s your rule of thumb for following up?

URL: ThePublicRelationsPodcast.com

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#Business #ThePublicRelationsPodcast

Tip: When to follow up on a pitch?

The Public Relations Podcast

published לפני שנה

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MP3•בית הפרקים

I’d love to hear your take—what’s your rule of thumb for following up?

URL: ThePublicRelationsPodcast.com

167 פרקים

#Business #ThePublicRelationsPodcast

כל הפרקים

The Public Relations Podcast

1
Guest: PR for personal branding in books 14:23

לפני 24 ימים14:23

14:23

Are you getting your "goals" wrong? In the old days of book PR, your goal was to raise awareness in order to sell copies — but not anymore. There’s a new goal. It’s the same in many sectors, where the objective has shifted but people sometimes miss the change. Kourtney Jason is from Pacific & Court in Brooklyn, USA, an agency that specialises in book PR in 2025. They realised that books on their own are rarely "news" anymore, so they needed to focus instead on what was newsworthy. The answer was often the author themselves — providing the right angles were found. There were still book signings to sell the books, but the primary goal and focus had changed. If you’re someone promoting thought leaders, building a personal brand, or an author (or want to be one), this episode should be useful. The whole episode (15 mins) is here. Stop defining yourself in generic terms. A "coach" is too generic, even a "wellness coach" — get specific about what you do. Don't ignore local media — it's still a springboard to bigger coverage, but find the local angles. Books are credibility tools, not sales channels. Use them to open doors through visibility, not through the hard sell. Don’t forget to use AI to help find angles. GUEST Kourtney Jason - Pacific & Court LOCATION: Brooklyn, USA Web: pacificandcourt.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
AI: The reality of AI in Public Relations – from someone building it 13:07

לפני 4 weeks13:07

13:07

If you want the truth about where AI is taking PR — and what it’s already capable of today — this is the episode for you. In this episode, I talk to Jeroen Bos — a friend, technologist, and the man leading innovation at Pr.co, a well-known platform in the PR space. We talk about what Jeroen himself is trying with his team, what barriers they are coming up against, what’s working, what’s not, and how you can start preparing now. In this episode: Why AI can't replace PR pros — not from a “save our jobs” angle, but because of the real world technical limits of AI How AI can help speed up the boring, painful parts of the job How smart platforms will mine your past content to unlock hidden stories Why AI won’t be writing perfect press releases anytime soon The cultural bias problem in AI no one’s talking about What the future looks like if you don’t start adapting now Forget the LinkedIn hype. This is the real picture — from inside a company already building the next generation of PR tech. GUEST There’s a lot of hype around AI in PR — but what we all really want to know is: what can it actually do, what might it do next, and where are its real limits ?SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
AI: The Future Belongs to Comms People Who Dare 10:39

לפני 6 weeks10:39

10:39

In a world where AI can run entire campaigns, is there anything left for human PR pros to do? Yes—but only if you’re willing to operate in the grey zone. In this solo episode, I break down where AI is taking over comms—and where it can’t . This isn’t about fighting the machines; it’s about focusing on the work AI won’t touch : high-risk decisions, morally complex stories, and trust-based influence that lives off-script. 👉 Why this matters to you if you work in a small agency or in-house comms? Because the safe, scalable, fast-turnaround work is going to be swallowed by machines. But the nuanced, uncomfortable, high-trust work? That’s yours—if you’re brave enough to own it. Timecodes: (03:12) What the “execution economy” means for comms (06:45) Real-world use of tools like Magnus for campaign planning (11:08) Why AI fails in high-risk spaces (15:00) The hidden edge humans still have over AI (20:42) Two tracks of future comms—only one leads to long-term relevance Guest next week: Jeroen Bos, technologist behind PR.co.…

The Public Relations Podcast

1
5 reasons why AI wont take you comms job... yet 12:08

לפני 6 weeks12:08

12:08

"BUT! We can just get AI to do our PR and comms? We can automate it?" It's an argument being put forward by a growing number of organisations — even if no one quite knows how to do that yet. And that’s the rub. Is it actually possible? Can you get AI — or perhaps a junior plus AI — replace experienced comms pros? That was one of the big questions I discussed with Komal Lath (founder of Tute Consult) and Tarunjeet Rattan (of Nucleus PR). I think we found 5 reasons why it’s not over yet for comms people . This is part two of a wide-ranging chat looking at the latest agency research from the new PR Agency Insight Survey 2025, with two people on the frontline of PR and comms today. We also talk about the economic reality of running a comms business, why storytelling still wins (but only if you adapt), why single-channel agencies are going to struggle — and why now is the time to own the stack . Whether you work in-house or in a boutique agency, this episode has practical ideas you can try right away. If you’re worried about proving your value, losing your best people, or watching briefs shift towards performance marketing — this one’s for you. GUESTS 👤 Komal Lath – https://tute.co.in/ | Mumbai, India 👤 Tarunjeet Rattan – https://nucleuspr.in/ | Bangalore, India 🎧 SUBSCRIBE Watch or listen here: https://thepublicrelationspodcast.com/listen/ Or search "The Public Relations Podcast" on your favourite podcast app. 🤝 CONNECT WITH ME LinkedIn – https://www.linkedin.com/in/richard-midson/ Website & Newsletter – https://thepublicrelationspodcast.com/ 🎙️ GUEST INFO & ONE SHEET https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
INSIGHT: Why PR Still Gets Treated Like It's 1985 – and How To Fix It 14:37

לפני 7 weeks14:37

14:37

Why is PR still being treated like it's 1985 – and how do you fix it? If your clients or organisation still thinks PR is just about "media coverage”, then you are not alone. It's backed up by the new PR Agency Insight Survey 2025. In this full episode below (15 mins), I'm chatting with two PR leaders from India’s independent agency scene – Komal Lath ( Tute Consult ) and Tarunjeet Rattan ( Nucleus PR ). We talk about how they explain PR is more than press releases, we discuss ways of proving ROI to stakeholders who don’t get it. We also discuss where PR should fit in an organisation (in-house or agency) and of course, we talk about AI and what they are doing with it. As always, I'm not interested in just theory but solutions, and Komal and Tarunjeet have some fascinating ideas. This episode is for you if: You’re tired of explaining that PR is more than press releases. You’re struggling to prove ROI to stakeholders who don’t get it. Timecodes: [00:01:30] – The outdated perception problem: PR is still seen as "just media" [00:04:53] – The real reason ROI is broken in PR – and how to shift it [00:05:58] – Why PR should report to the CEO, not marketing [00:08:23] – How to explain “modern PR” in one sentence [00:09:32] – Using integrated PR+ads for ROI clarity [00:11:21] – AI: What the data says, and why human input still matters GUEST Komal Lath - https://tute.co.in/ LOCATION: Mumbai, India Tarunjeet Rattan - https://nucleuspr.in/ LOCATION: Bangalore, India SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
TIP: "We need a quote in 30 minutes, or we're dropping the story." - Kayley Hamilton 14:51

לפני 9 weeks14:51

14:51

"We need a quote in 30 minutes, or we're dropping the story." The problem you have is that your client is in back-to-back meetings today. Do you tell the journalist you can't help and potentially lose a contact and possibly your client, or find another way? In this episode, award-winning former entertainment journalist turned PR agency founder Kayley Hamilton has been trying to find a solution and has discovered one. Kayley reveals not just the fact she's using AI, but how she does it. She also explains how to avoid generating fluff or inaccurate quotes. This is not another vague AI chat. This is practical, real-world PR execution for boutique and SME agencies that actually solves one of the most stressful pain points in comms today. What you'll learn: [03:30] How to avoid generic “AI-sounding” quotes [07:15] The onboarding system that captures client tone perfectly [11:50] Teaching AI to sound like your client (not a bot) [17:00] How to stay fast without crossing the line into fluff [21:10] How to keep journalists happy and your client off the phone GUEST Kayley Hamilton - CEO/Founder UPLVL Agency LOCATION: LA, USA Web: uplvlagency.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
Guest: How to prove the value of PR 14:59

לפני 10 weeks14:59

14:59

Every PR pro knows the struggle—proving ROI. You know your work has impact, but when your boss or client asks for hard numbers, the conversation gets awkward. In this episode, we challenge the idea that PR can't demonstrate return on investment. I talk to Liz Riley from NextPR, who says they have the answer. We break down: 📊 The real way to track PR-driven traffic and leads (beyond vanity metrics) 🎙️ Why podcasts might be a goldmine for credibility and client conversion 📣 The mistake PR pros make when shifting between social media platforms 💰 What investors actually want to see from PR reports Would this prove ROI to your boss or client, or are there other ways? Listen and decide for yourself. 🎧 Timestamps: 0:00 – The PR ROI debate: Why it still matters 5:42 – The Google Analytics trick that proves PR value 14:10 – Do podcasts actually drive leads? 21:30 – Why leaving a platform without notice kills credibility 27:45 – The future of ROI measurement: What’s missing? GUEST Liz Reilly - www.nextpr.com LOCATION: Denver, Colorado Web: nextpr.com SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter - https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
AI: Sentiment analysis in 2025 - Maha Global's Darwin 14:40

לפני 12 weeks14:40

14:40

PR professionals are under constant pressure to prove their value—but traditional sentiment analysis and media monitoring only scratch the surface. In this episode of The Public Relations Podcast, we dive deep into how AI is revolutionising PR measurement, helping comms teams move beyond ‘gut feeling’ to hard data that links PR efforts directly to financial impact. Joining me is Haider Nazer, CEO of Darwin, a platform designed to show PR teams where their reputations stand, what messaging will resonate, and how to measure the real-world impact of comms strategies on business performance. We explore: - The evolution of sentiment analysis—why it’s no longer enough - The ‘Behaviour-Reality Gap’—how to know if your messaging aligns with stakeholder expectations - Crisis comms and AI—how brands can avoid PR disasters by analysing actual customer sentiment (not just social media hype) - Proving PR ROI—how AI tools can tie reputation to financial value and help justify PR budgets at the boardroom level Forget vanity metrics—this episode is about using AI to predict reputation shifts, measure PR’s direct business impact, and avoid costly brand missteps. If you’re tired of comms being treated as a ‘soft’ discipline, this is a must-listen. GUEST HAIDER NAZAR - Darwin/MAHA Global (San Francisco, USA) Web: "Darwin" from www.maha.global SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ GUESTS - Check out: https://thepublicrelationspodcast.com/one-sheet/ #PRROI #AIforPR #PublicRelations #SentimentAnalysis #MarketingStrategy #PRMeasurement #ReputationManagement #IntegratedComms #CommsLeaders…

The Public Relations Podcast

1
AI: First chat with a developer for PR 4:50

לפני 13 weeks4:50

4:50

A quick update as I research AI tools and their potential benefits for PR and communications professionals. I highlight the limitations of traditional 'spray and pray' tactics and emphasize the need for personalized pitches to better connect with journalists and influencers. I share insights from my conversation with developers creating tools that automate and enhance press release personalization, making it easier and more affordable for resource-strapped agencies. But I'm also, interested in what you need.…

The Public Relations Podcast

1
Technique: Using AI to pitch better 7:17

לפני 13 weeks7:17

7:17

Can you get AI to take a long technical, scientific brief and use the same story to write a good pitch for a..... 1) Women's magazine 2) An online newspaper 3) AND a sports writer? I tried using ChatGPT. I pasted copies of previous articles by these people into GPT and asked it to re-pitch the technical brief in a way that would resonate with them. This is what happened...... #pr #comms…

The Public Relations Podcast

1
Question: What do you need from AI tools? 3:48

לפני 14 weeks3:48

3:48

A quick question for you? What do you need from AI tools for PR and comms? What would make the difference for you? I'm talking to developers and I want you ideas to pass on to help them get it right when building tools for the industry. Let me know on LinkedIn by searching for "Richard Midson"

The Public Relations Podcast

1
Tip: When to follow up on a pitch? 7:48

לפני 14 weeks7:48

7:48

How long should you wait before following up on a pitch? Should you even follow up at all? I’m always surprised by how few people actually follow up with me—but on the flip side, some follow up way too many times on pitches that were never strong to begin with. So, how do you know if someone is actually interested? And when is the right time to chase, or just let it go? In this short episode, I share some key clues you can pick up from how people interact with your emails. I’d love to hear your take—what’s your rule of thumb for following up? URL: ThePublicRelationsPodcast.com…

The Public Relations Podcast

1
Guest: Reach the right people, not everyone in your PR - Liz Brooks 14:59

לפני 17 weeks14:59

14:59

If you want to know how to pitch to podcasts, the best way is to ask the people who do it all day long. For years, podcasting has been called "the new media," but many clients still cling to traditional outlets, struggling to see its value. The biggest mistake? Treating podcasts like mass media. Podcasting isn’t about reaching the biggest audience—it’s about reaching the right audience. Too many clients say, “Put me on Joe Rogan,” assuming more listeners means better results. But, just like TV ads have shown, reaching millions who don’t care is expensive and ineffective. Reaching 5,000 people who actually love what you do? That’s where the impact is. The good news? If you know traditional PR, you already have the skills to pitch podcasts. The opportunity is huge—whether you do it yourself or bring in an agency. So, how do you do it right? In this episode, I speak to Liz Brooks from Interview Valet, who shares insights on how the podcast pitching industry works and how to apply traditional PR techniques to modern media. GUEST Liz Brooks Main Contact: https://interviewvalet.com/liz/ SUBSCRIBE - Video and Audio links here - https://thepublicrelationspodcast.com/listen/ Or search for "The Public Relations Podcast" on all good podcast apps CONNECT WITH ME - LinkedIn - https://www.linkedin.com/in/richard-midson/ - Website and newsletter -https://thepublicrelationspodcast.com/ APPEAR ON THE PODCAST: - Check out: https://thepublicrelationspodcast.com/one-sheet/…

The Public Relations Podcast

1
Practice: Could you add some sparkle to this PR problem? 5:34

לפני 18 weeks5:34

5:34

You have found yourself working for a very different sort of employer, a "conjurers and magicians" association. But they have a problem: people think of magic as just for children. They need your help to get across a new message. What are you going to do? Have a listen to the episode and decide how you would approach this problem.…

The Public Relations Podcast

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Guest: Predictions for In-house comms in 2025 14:58

לפני 18 weeks14:58

14:58

What is the future for in house PR people in 2025? This is something I've been privately discussing on LinkedIn with Lynn Kwek from ACI in Singapore. But we thought, why don't we record a podcast episode instead? We discuss everything from AI to the importance of authentic storytelling but not just from a point of view of a list of things but how to actually approach then in 2025. As you'll hear, we have some predictions, we have our ideas, but more importantly, as always, what are your ideas? Do you let me know?…

The Public Relations Podcast

1
Tip: How to better manage journalist relationships 14:48

לפני 18 weeks14:48

14:48

I’ve been having some fascinating conversations recently about managing the relationship between PR professionals and journalists. These discussions have been especially relevant given the current debates in Hollywood, where legal battles between celebrities are dragging PR professionals into the spotlight. The situation raises an important question: What’s the most effective way to manage a relationship with journalists? There’s no shortage of opinions: Some say the key is simply to be nice to journalists. Others argue for a more aggressive approach to get journalists to do what you need. But is the real answer somewhere in between? The most effective approach may lie in managing the value you offer . Not in some vague or metaphorical sense, but in a proactive, deliberate way—thinking about the tangible value you bring to the table and the value the journalist provides in return. It’s about measuring this balance and understanding the likely outcomes of your relationship dynamics. In this episode, I’ll share the insights and takeaways from these recent conversations, exploring how to navigate this delicate balance effectively. Let’s dive in.…

The Public Relations Podcast

1
Comms Conundrum - The Museum Crisis 6:05

לפני 19 weeks6:05

6:05

Imagine you've been given a new job. You're no longer doing PR for your current place, you've been hired by a National Museum. But....there's a big problem, and people are turning to you to solve it. What are you going to do? Every week in The Public Relations Podcast newsletter, I have a comms conundrum, and I thought it would be fun to put one on Linkedin. You don't have to answer it out loud. You can always direct message me if you like. What would you do in this situation? How would you handle it?…

The Public Relations Podcast

1
Guest: Increasing the value of your PR role in 2025 14:48

לפני 19 weeks14:48

14:48

I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025. It was with Elie Jacobs from Purposeful Advisors, who is a fascinating contact, not the least because he started his career working for former US President Bill Clinton. One of the things he's found more recently is that instead of just talking about PR with clients, he actually works with the business to turn the business into a story. That's not through massaging the message, which can only go so far—it's by helping the business itself through the way it operates to become a story that people want to cover. He gave us an overview in this full episode of The Public Relations Podcast. He also talked about how he is working with an international client, trying to get local legislators to permit them to move forward with their project. It's a fascinating chat with Elie. Whether you are in-house or an agency, it provides some great ideas on how PR can give more value this year. #PR #prtips #pragency…

The Public Relations Podcast

1
PRBites: When the media won't cover you 14:57

לפני 20 weeks14:57

14:57

If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do? It's a good question, and it dominates today's episode. In short:- Just because you can't get traction doesn't mean you should give up. The solution for many people is to reframe and deliver the story in different ways:- - That includes building narratives in small parts, not one big announcement. - It means building the same relationships with industry peers and influential people in your space as you did with journalists. - It means packaging stories so that even if you reach a small audience, those people will share the story for you, allowing them to be your journalists. In today's episode, I compile some of the approaches people are taking. #PRstrategy #CommsTips #PublicRelations #MediaRelations…

The Public Relations Podcast

1
Guest: Reach Different Audiences By Changing The Message 14:58

לפני 20 weeks14:58

14:58

How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025. In this episode, we’re joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financial PR agency based in New York, to explore the art and science of tailored communication in his work. Andrew shares real-world insights from campaigns that required rethinking approaches for diverse audiences—like adapting European ESG messaging for the American market—and why localisation and audience understanding are at the heart of impactful PR. Takeaways: Why tailored messaging is essential for cutting through the noise in modern PR. Real-life examples of how to adapt your messaging for different cultures, industries, or audience mindsets. The risks of rigid messaging and how flexibility can save your campaign. How to balance AI-driven tools with the human touch to craft more personalised and effective messages. 👉 Subscribe for weekly discussions on PR-led marketing strategies, insider tips, and inspiring guest stories to help you thrive in the ever-evolving world of communications. RESOURCES: Connect with Andrew Healy: waterandwall.com Join The Public Relations Podcast Premium for deeper dives into PR-led marketing strategies: publicrelationspodcast.com SHOWS: The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com MAKE CONTACT: Ask a question or reach out - LinkedIn (https://www.linkedin.com/in/richard-midson/) info@thepublicrelationspodcast.com…

The Public Relations Podcast

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Bites: Why momentum building will be essential in 2025....and more 14:45

לפני 21 weeks14:45

14:45

Welcome to Season 8 of The Public Relations Podcast! 🎉 This episode kicks off 2025 with a bang as we dive into one of the most critical strategies for PR professionals and marketers in the year ahead: momentum building campaigns. Are your campaigns falling flat or feeling like one-off efforts that don't build traction? Discover why momentum-driven campaigns are the secret to long-term success, how they can revolutionise your results, and practical steps to make them work for you. In This Episode, You’ll Learn: The key principles behind momentum building and why they matter in 2025. How to break free from the trap of "one-off marketing" and create campaigns that compound success. Lessons from political PR and how to apply them to your own campaigns. Two lightning-fast PR tips from past guests, including handling social media crises and crafting vivid messaging. Insights into crafting better taglines and pitches that resonate. Plus: A juicy comms conundrum: How would you handle a university crisis involving plagiarism? News about our live webinar on what makes PR pitches succeed or fail. Whether you're a seasoned comms pro or new to PR-led marketing, this episode is packed with actionable strategies and insights to help you stay ahead. 👉 Don't forget to subscribe for more episodes filled with expert advice, thought-provoking challenges, and fresh PR perspectives! Let’s make 2025 the year we redefine PR and marketing together. 💡 RESOURCES: Join The Public Relations Podcast Premium for deeper dives into PR-led marketing strategies: publicrelationspodcast.com SHOWS: The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com MAKE CONTACT: Ask a question or reach out - LinkedIn (https://www.linkedin.com/in/richard-midson/) info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

The Public Relations Podcast

1
How to Craft Campaigns That Truly Connect 8:38

לפני 23 weeks8:38

8:38

In this episode of The Public Relations Podcast , we explore why the most impactful campaigns don’t pull audiences into their world—they meet them where they already are. Learn how to find your audience, uncover the psychology behind their frustrations, and craft relatable messages that build instant trust and rapport. I’ll also tackle this week’s Comms Conundrum: how would you convince audiences that hotels offer more value than short-term rentals? Plus, we’ll dive into the step-by-step techniques to reflect your audience’s mindset, with practical tips you can implement right away. As the year winds down, I want to thank you again for being part of this community. Whether you’re celebrating the holidays or just taking a break, I hope you have a wonderful time with your loved ones. Let’s make 2025 the year your campaigns truly resonate. Don’t forget to connect with me on LinkedIn and share the newsletter with anyone who’d find it useful!…

The Public Relations Podcast

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Why Reports Win Headlines and How to Hook Hard-to-Reach Audiences 10:34

לפני 23 weeks10:34

10:34

In this episode of The Public Relations Podcast, we dive into how aligning your messaging with your audience’s mindset can lead to truly powerful results in PR-led marketing. Drawing from my experience as a journalist, I discuss how even the smallest shift in messaging can change the impact of a story—it's not about forcing a narrative but reflecting back what people already care about. I also introduce something new: The Public Relations Podcast Premium. It's a “hack a week” series, where I break down a specific strategy or technique that’s working right now, and show you how to apply it step-by-step in your own campaigns. I created this because many of you asked for more detailed, actionable guidance—so if you’re looking to go deeper and apply these ideas, Premium is where you want to be. In this episode, I also explore how Virgin Media's AI granny campaign cleverly taps into the universal frustration with spam calls and how you can use similar relatable tactics to connect with your audience. As we head into the holiday season, I want to take a moment to thank all of you for being part of this community. I wish you a wonderful time with friends and family, no matter where in the world you’re celebrating. We’ll be back in the new year with more insights to help your campaigns connect with your audience. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

The Public Relations Podcast

1
PRBites - How Jaguar cars missed the point of modern comms 8:26

לפני 25 weeks8:26

8:26

Marketing has changed, but it doesn't seem that some people have. Jaguar Cars came out with a new marketing campaign that was widely criticised. It turned the old brand on its head but used techniques that worked well 10 years ago. It helps to highlight some of the ways that things have moved on, which we will look at in the podcast. PLUS, your weekly Comms Conundrum. What would you do? The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

The Public Relations Podcast

1
PRBites - Using information for leverage 12:15

לפני 25 weeks12:15

12:15

Inside information that you can't easily find on Google is currency, and with information, you can buy access and favours. So why don't many press releases include it? Including inside information and insights magnifies the effectiveness of your pitches. We look at some ways to gather it for your pitches. And we look at some research on how to connect with Gen Z. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

The Public Relations Podcast

1
PRBites - Being honest about AI 8:48

לפני 26 weeks8:48

8:48

After generating an AI Christmas advert, Coca-Cola has found itself in an awkward situation. Some people are not happy about it. So, should they have made it clear it was generated by AI or shied away from it? PLUS, what would you do in this situation when you're trying to protect the reputation of a furniture maker when a product is not up to standard? How much would you defend it, and how public would you go with your messaging? The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

The Public Relations Podcast

1
The Secret to Creating Trends: How to Make Your Story Unmissable 16:01

לפני 26 weeks16:01

16:01

What makes a story go from overlooked to irresistible? In this episode, we’re diving into the art of creating trends—how to take your story, even if it’s not already trending, and position it as something everyone wants to talk about. We’ll explore the psychology of FOMO, share real-world examples and give you practical steps to frame your story for maximum impact. Whether you’re pitching to journalists, influencers, or building buzz on social media, this episode will show you how to make your story unmissable. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

The Public Relations Podcast

1
PRBites - Two examples of authenticity 11:08

לפני 27 weeks11:08

11:08

What is authenticity? Is it just one thing or different things to different people? In today's episode, I look at two very different politicians who are achieving authenticity with their audience and look at what comms pros can learn from it. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

The Public Relations Podcast

1
PRBites: Turning your PR into a "spectacle" 18:55

לפני 27 weeks18:55

18:55

What does it take to turn a story into a spectacle that people want to discuss and cover? Last week, an event happened that summed up a lot of the approaches to doing this, and I discussed this in today's podcast. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency #prtips…

The Public Relations Podcast

1
PRBites - A new threat to reputations from AI 9:55

לפני 28 weeks9:55

9:55

Imagine your client was accused of a crime they didn't commit by an AI bot. How would you handle it? Plus, a book mention, a tip and a comms conundrum to think about. The Public Relations Podcast Website - ⁠ thepublicrelationspodcast.com/ ⁠ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - ⁠LinkedIn⁠ / ⁠info@thepublicrelationspodcast.com⁠ #PR #publicrelations #pragency #prtips…

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