Episode 1 - Ghassan Hajjaj: Everyday Protocol

The Pulse of Dubai

Introducing the latest episode of the "Pulse of Dubai" podcast, host Margaret Herde brings you an insightful discussion on two intriguing topics. In Part 1, Margaret sits down with renowned protocol and etiquette consultant Ghassan Hajjaj to delve into the world of business protocol and its significance in Dubai's culturally diverse landscape.

Ghassan shares his remarkable journey, highlighting his training at the prestigious Protocol School of Washington and his unexpected foray into the fragrance industry. Drawing on his expertise in royal events and experience as a fragrance educator for luxury brands, Ghassan enlightens listeners on the importance of etiquette and protocol in today's global business environment.

The conversation between Margaret and Ghassan revolves around the need to establish common ground in a city where more than 200 nationalities intersect. They explore the nuances of business etiquette across different cultures, emphasizing the value of a universal approach to foster seamless interactions and fruitful collaborations.