I'll Be Watching You: 1010Data's Afshin Goodarzi

THE Q FACTOR

As Chief Analyst of 1010Data, Afshin Goodarzi's job is to keep track of every move you make. Does that make him a bad person? On the contrary, Afshin is a deeply moral, thoughtful human being. It just so happens that he works for a company, 1010Data, that serves as the big data "eyes and ears" for enormous multinationals like Coca-Cola, Procter & Gamble, and JP Morgan.
In his conversation with host Gregg Fisher, Afshin talks about how your smartphone is actually a homing device, allowing companies like 1010Data to track your whereabouts. He and Gregg talk about how China uses data to give every citizen a "social credit score." And they weigh in on how data is being used to track how decently and courteously companies are treating their employees.