The Innovators & Investors Podcast: Connecting the Startup Ecosystem. We are on a mission to bridge the gap between founders, investors, and industry leaders across the early-stage ecosystem. By bringing together visionaries from cutting-edge startups, venture capitalists, family offices, angel investors, accelerators, and studios, we offer a platform for sharing invaluable insights, market trends, and first-hand experiences. Whether you’re an entrepreneur navigating the challenges of building a business or an investor seeking opportunities in emerging technologies, our podcast provides a front-row seat to the dynamic world of innovation and investment. Tune in to gain a comprehensive understanding of the startup landscape, stay ahead of the curve, and benefit from the collective wisdom of those shaping the future. Think you'd be a great guest on the show? Apply at https://finstratmgmt.com/innovators-investors-podcast/
Episode 69 of The Redirect Podcast: Google pre-announced a core algorithm update in June 2019. This is the first time that many know of a pre-release announcement of any update to come to the core of the algorithm. Tossing speculation to the side, we dive in and cover early reports on what the broad core update could mean to sites as this continues to roll out this month. Beyond the core algo update, we discuss Google's push to disrupt industries, in this case travel & tourism. Google offers up the ability to search and book everything from a hotel to flights and rental cars, all without leaving their site. What are those in the travel & tourism space suppose to do about this and what's the impact? This and much more on The Redirect Podcast.
Episode 69 of The Redirect Podcast: Google pre-announced a core algorithm update in June 2019. This is the first time that many know of a pre-release announcement of any update to come to the core of the algorithm. Tossing speculation to the side, we dive in and cover early reports on what the broad core update could mean to sites as this continues to roll out this month. Beyond the core algo update, we discuss Google's push to disrupt industries, in this case travel & tourism. Google offers up the ability to search and book everything from a hotel to flights and rental cars, all without leaving their site. What are those in the travel & tourism space suppose to do about this and what's the impact? This and much more on The Redirect Podcast.
In this episode of The Redirect Podcast, host Adrienne Wallace is joined by Jason Dodge and Derek DeVries of BlackTruck Media + Marketing. Together, they dig into the impact of AI on social advertising platforms, how targeting strategies are being reshaped, and why today's marketers must be smarter than ever. From ethical concerns to the evolving definition of good creative, this episode is packed with insights for navigating the AI shift.…
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The Redirect Podcast - SEO & SEM News & Discussions
In this episode, host Adrienne Wallace talks with Jason Dodge and Derek DeVries about something every brand should hear in 2025: how to stop depending on algorithms and third-party apps, and instead build a future-proof strategy with owned media.
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The Redirect Podcast - SEO & SEM News & Discussions
In Episode 76 of The Redirect Podcast, we’re joined by Brie Anderson, Founder of Beast Analytics. A fellow speaker and educator on an international level, Brie makes it her mission to help brands collect, understand, and make proper use of their data. In this episode, we discuss the intricacies that make GA4 unique for digital marketers, and explore methodologies and functions that can make your data work better for you. https://blacktruckmedia.com/podcast/episode-76-measuring-seo-digital-marketing-success-in-ga4-with-brie-anderson/…
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The Redirect Podcast - SEO & SEM News & Discussions
This episode of BTW w/BTM we dive into Google's March 2024 updates, their helpful content system that's aimed at overhauling spam, and the impacts this could have on SEO.
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The Redirect Podcast - SEO & SEM News & Discussions
In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.…
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The Redirect Podcast - SEO & SEM News & Discussions
In Episode 74 of The Redirect Podcast, our special guest is Britney Muller, formerly HuggingFace AI and MOZ, to share a deep dive on generative AI and the implications it can have on marketers. We discuss details on the risks of large language models used by ChatGPT and Google's Bard, whether or not they should be used, have guardrails and there the lines are blurred ethically. Listen in as we unpack the future of AI.…
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The Redirect Podcast - SEO & SEM News & Discussions
In EP. 9 of BTW with BlackTruck, we explore AI and the impact it will have on SEO. Discussions around the wildly popular ChatGPT, Google's recent Bard AI announcement, and how AI can be leveraged for good (and bad) in the world of search engine optimization. Can AI generated content be good - or can it get your site penalized? Give it a listen to better understand how this can impact your brand in the future.…
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The Redirect Podcast - SEO & SEM News & Discussions
In EP. 8 of BTW with BlackTruck, we walk through the major changes to how you are able to manage your Google Business Listings. Formerly known as Google MyBusiness, and now known as Google Business Profiles - managers of such listings will now be forced to editing those directly in the Search Engine Results Pages (SERPs). Give it a listen to better understand how this can impact how you manage your listings and what you can expect.…
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The Redirect Podcast - SEO & SEM News & Discussions
In EP. 7 of BTW with BlackTruck, we breakdown the latest to come out of the search giant - Google's Helpful Content Update. While this is NOT a core algorithm update, it absolutely is aimed at content that has been written primarily for search and rankings - meaning it's not helpful to the user. Give it a listen to better understand how this can impact your content strategy in the future.…
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The Redirect Podcast - SEO & SEM News & Discussions
In Ep. 6 of BTW with BlackTruck, we dive into the concept that TikTok might be providing users with a better experience (and results?) then Google Search. Saving you the drama and the long reads of Twitter, we break down the gist of TikTok, why it could be a threat to Google, and what the future of both platforms could be in your digital strategy.…
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The Redirect Podcast - SEO & SEM News & Discussions
In Ep. 5 of BTW with BlackTruck, we explore the issues stemming from the widespread Facebook outage that took place on October 4, 2021. Skipping over what happened, we get into why it impacted brands the most, and what you can focus on should this happen in the future.
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The Redirect Podcast - SEO & SEM News & Discussions
In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.…
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The Redirect Podcast - SEO & SEM News & Discussions
In this episode of BTW with BTM, we discussed a major feature change to the popular e-commerce platform, Shopify, and that’s the ability to edit a site’s robots.txt file. Confirmed by Shopify’s CEO, it was announced this week that the feature would be rolled out to all users. SEO’s rejoice as this is a feature many in the community have been asking for years to have access to.…
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