173 | Finding Value Beyond Business with Toks Aruoture

The Resilient Retail Game Plan

We know that starting a business is not for the faint of heart. Even those who are full of confidence can sometimes be plagued with the fear of losing everything we have built.

In today's episode, I spoke with the inspiring Toks Aruoture, owner of the Baby Cot Shop. Toks has an incredible journey to share with us. After losing her store in the US she returned to the UK and reopened her business online with a goal to have a physical location on the high street. But despite achieving that dream, she still faced fear as she grew her business. Along the way, she learned that having a goal doesn't define the end of the journey - but that life is a constant evolution.

Toks believes that she is bigger than her business and that her value extends far beyond the products she sells. She knows that the fear of losing a business can be more damaging than the actual situation, and she credits her faith and the support of her friends for helping her through the tough times.

Throughout this episode, we'll dive deep into Toks' journey and explore the mindset shifts and strategies she used to bounce back from the loss of her business. From determination and faith to journaling and seeking outside perspectives, Toks has valuable insights to share with all of us.

[00:00] Welcome Toks Aruoture

[02:49] How did Toks get into luxury interior design for babies and children

[05:14] How did Toks rebuild after the loss of her business in the US

[08:16] What was Toks mindset has she faced the fear of losing her business a second time.

[12:18] There are two ways to face fear in business. We offer some suggestions to not let fear paralyze you.

[16:01] A journaling practice to help you focus on what is fact and how to handle assumptions that can affect your mindset

[24:35] How does Toks manage negative self-talk?

Connect with Toks Aruoture

www.thebabycotshop.com

www.toksaruoture.com