How Levi’s Is Betting On Technology To Steer The Circular Fashion Model

The Retail Podcast by Vue.ai

In today's world, digital innovation and sustainable approaches are at the heart of every business. Levi's is one such brand that has always been known for their one-of-a-kind innovation, especially around their digital efforts. With their best in class, brand immersive, digital eCommerce, the brand is looking to take sustainable shopper experience to a whole new level. Today, we're in conversation with Priya Buening, VP of Digital Operations at Levi Strauss & Co., talking to us about how the brand is betting on technology to steer the circular fashion model. Tune into this podcast and listen to her talk about: - How Levi Strauss & Co creates genuine connection with consumers - How the brand is using technology to engage with your shoppers better - Why it is important to provide an experience that shoppers can really resonate with - How sustainability has been an integral part of the brand - The importance of winning over Gen-Z