Join us each week as celebrity guests pitch an idea for a film based on one of the SUPER niche sub-genres on Netflix. From ‘Steamy Crime Movies from the 1970s’ to ‘Australian Dysfunctional Family Comedies Starring A Strong Female Lead’, our celebrity guests will pitch their wacky plot, their dream cast, the marketing stunts, and everything in between. By the end of every episode, Jimmy Carr, Comedian by night / “Netflix Executive” by day, will decide whether the pitch is greenlit or condemned to development hell! New episode every other Wednesday starting May 28th! Listen on all podcast platforms and watch on the Netflix is a Joke YouTube Channel . The Big Pitch is a co-production by Netflix and BBC Studios Audio.…
Player FM - Internet Radio Done Right
Checked 17d ago
הוסף לפני five שנים
תוכן מסופק על ידי CS2. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי CS2 או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !
התחל במצב לא מקוון עם האפליקציה Player FM !
))
פודקאסטים ששווה להאזין
בחסות
Why Most “Simple” GTM Ops Projects Aren’t Simple
Manage episode 482231976 series 2811318
תוכן מסופק על ידי CS2. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי CS2 או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
On today's episode Charlie and Crissy are discussing how they have been seeing an uptick in companies wanting to take on more GTM Ops projects and invest in their GTM Ops foundation.
Then they discuss how many stakeholders request "simple" projects from the GTM ops team or from consultants and why those simple projects really aren't simple. Atleast, for most organizations.
201 פרקים
שתפוManage episode 482231976 series 2811318
תוכן מסופק על ידי CS2. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי CS2 או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
On today's episode Charlie and Crissy are discussing how they have been seeing an uptick in companies wanting to take on more GTM Ops projects and invest in their GTM Ops foundation.
Then they discuss how many stakeholders request "simple" projects from the GTM ops team or from consultants and why those simple projects really aren't simple. Atleast, for most organizations.
201 פרקים
सभी एपिसोड
×
1 Why Most “Simple” GTM Ops Projects Aren’t Simple 28:33
28:33 
הפעל מאוחר יותר 
הפעל מאוחר יותר 
רשימות 
לייק 
אהבתי28:33
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיOn today's episode Charlie and Crissy are discussing how they have been seeing an uptick in companies wanting to take on more GTM Ops projects and invest in their GTM Ops foundation. Then they discuss how many stakeholders request "simple" projects from the GTM ops team or from consultants and why those simple projects really aren't simple. Atleast, for most organizations.…
1 5 Data issues that will confuse AI, Should we Use the Title GTM Engineer?, How to Handle Conversion Rate Data the Right Way 41:46
41:46 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי41:46
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 5 Data Issues That Will Confuse AI 21:00 Should We Use the Title GTM Engineer? 32:21 How to Handle Conversion Rate Data the Right Way Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 Fitness Test for GTMOps, Should You Attend In-Person Conferences?, Tools for AI Data Normalization 43:46
43:46 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי43:46
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Intro 3:55 Fitness test for GTMOps 30:13 Should you attend in-person conferences? 37:33 Tools for AI data Normalization Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 Maturity Model for Reporting, Testing ChatGPT Operator, When to Rip & Replace Your Ops Processes? 54:56
54:56 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי54:56
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Intro 01:47 Maturity Model for Reporting 30:57 Testing Chatgpt Operator 47:34 When to Rip & Replace Your Ops Processes? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 Where do GTM Ops Projects Go Wrong?, 5 "Best" ABM Stats, Is Campaign ROI Worth It? 48:54
48:54 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי48:54
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Intro 00:15 Where do GTM Ops Projects Go Wrong? How to identify issues and suggestions for reducing complexity 24:30 GTM or GTFO: 5 "Best" ABM Stats? 38:27 Is Campaign ROI Worth It? How to get campaign-level ROI reporting Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 Deep Dive on Clay, Analyzing Marketing Data with Deepseek, Sales Data in Multi-Touch Attribution - Yes/No? 45:32
45:32 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי45:32
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Introduction 00:19 Deep Dive on Clay: What you need to know and a realistic approach to using this tool in your org 27:32 GTM or GTFO: Analyzing marketing data using Deepseek 40:05 Q&A: Should you be tracking sales touchpoints in multi-touch attribution? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 2025 GTM Predictions, AI Email Personalization Worth It?, What is "Good Enough" Data Quality 45:15
45:15 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי45:15
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Introduction 00:37 Our Predictions for GTMOps in 2025 26:33 GTM or GTFO: Is AI email personalization worth it? 37:01 Q&A: When is data quality good enough? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 BI Tools Making GTM Data Issues Worse?!, Incrementality Reporting for B2B, 5 Qs on Our Custom Object 46:12
46:12 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי46:12
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיIn this episode, we dive into some nitty-gritty GTM data/reporting challenges! From why BI/Warehouse infrastructure might be failing your reporting needs (and possibly making things worse) to exploring the buzz around incrementality reporting for B2B. Plus, your burning questions on custom object funnel tracking and our Salesforce package are answered. 00:00 Introduction 01:12 How a BI/Warehouse setup often doesn't solve your GTM data/reporting issues (and in fact can make them worse) 19:30 GTM or GTFO: Incrementality reporting. What is it? Is it effective? Should you do it for B2B? 39:00 Answering audience questions about our custom object funnel tracking methodology and Salesforce package Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 Demo of CS2's Custom Object Funnel Tracking, Live Call from an AI SDR, When to Buy an ABM Platform 43:36
43:36 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי43:36
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCharlie and Crissy run through a live demo of our custom object funnel tracking method in Salesforce, chat to an AI SDR live on the podcast, and discuss when you should and shouldn't buy an ABM platform. 00:00 Intro 02:27 Live Demo of Our Funnel Object Tracking: we walk through a screen share of our custom object funnel/lifecycle/pipeline method and show a few use cases (Here is the link if you want to watch the demo on Youtube https://www.youtube.com/watch?v=BUuOBmysM4U) 25:14 Live Call from an AI SDR: we get a AI SDR to call us, any good? Listen and see for yourself 36:29 When to Buy an ABM Tool: we explore a Linkedin comment question on when to buy a ABM tool Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/…
1 AI is Taking SDR Jobs, "Founder Brand" For Everyone?, Nurtures Are Dead (Or Are They?) 36:15
36:15 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי36:15
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Intro 00:58 AI is Taking SDR Jobs, we're seeing it across clients. Is it good/bad and what are the implications? 17:52 Is "Founder Brand" For Everyone? Should all CEOs be public personas? 27:11 Nurtures are dead (or are they?) and what is the current state of nurturing in 2024/25?
1 Is Attribution data divisive? Can you measure EVERYTHING? Is the term “funnel” dead? 42:00
42:00 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי42:00
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Introduction 01:01 Is Attribution data divisive? Is it the data's fault or is it a people problem? 21:26 GTM or GTFO: reacting to a video on measurement 31:18 What term should we use: funnel, lifecycle, pipeline or something else? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 Escalating Ops Complexity, Linkedin Beef GTM Strategy?, When To Create SFDC Opportunities 48:01
48:01 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי48:01
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Introduction 01:02 GTM/Marketing/Rev Ops is Escalating in Complexity 18:12 Is Linkedin Beef a good GTM Strategy? 31:50 When in the sales process should you create an Opportunity? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 Breaking Down Funnel Attribution vs. Multi-Touch Attribution 44:53
44:53 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי44:53
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Intro 01:16 Funnel Attribution vs. Multi-touch Attribution 11:32 How to avoid the credit game drama between marketing and sales 17:59 The different biases 20:49 The data structure needed for each type 30:34 Which type to start with 34:33 Can you use multi-touch attribution data for funnel metrics reporting? Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
1 Optimizing GTM Operations | RevOps Champions Podcast 59:28
59:28 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי59:28
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCheck out Charlie's latest chat with the crew from the RevOps Champions podcast. They talk about: - What is GTM Ops - The unfulfilled promise of RevOps - Data, reporting, and attribution - And lots more! Hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
Struggling to get a complete view of your different GTM motions and their performance? You can report on marketing MQLs ok, but not on Outbound, Partner, Account-Based, or Customer Expansion? Crissy breaks down unifying your GTM data and shows a couple examples. Want to see what she is sharing? Check out the YouTube video here: https://youtu.be/Nlm6qL7dwQY Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
T
The Revenue Growth Architects
1 UTM Mistakes, Funnel Custom Object Learnings, Ops Leadership Comms Advice 42:41
42:41 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי42:41
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי00:00 Intro 01:35 The biggest UTM mistakes companies make 13:59 What we have learned deploying 15 Lifecycle/funnel custom objects into complex B2B SaaS Salesforce environments 30:38 How to level up how you communicate and interact with leadership if you're in GTM Ops Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
T
The Revenue Growth Architects
1 A Primer on GTM Operations | Crissy On The Founder-Led Marketing Show 46:17
46:17 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי46:17
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCrissy sat down with Finn on The Founder-Led Marketing Show and had a wide-ranging conversation on: - How to Build a GTM Ops Team - How to Track a Buyer Funnel - How to Build Unified Reporting - And lots more! Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
If you're leading any of the GTM teams (marketing, sales, customer success) this is for you. Or if you're working in these teams (or in an ops team) and need to get leadership onboard with focusing on GTM ops send this video to them today. 00:00 Intro 00:06 Top 3 CMO Struggles 00:21 Top 3 CRO Struggles 00:30 The pains and GTM Ops focus 01:20 1st reason 01:59 2nd reason 02:14 3rd reason 02:46 4th reason 03:21 5th reason Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
Account-Based Marketing has been the rage for several years now. And over and over again we see leadership pushing the teams to operationalize an Account Funnel while underinvesting in the Person Funnel. This isn't the way. For 3 reasons. And Crissy breaks down why. 00:00 Intro 00:27 First Reason 01:35 Second Reason 02:48 Third Reason Hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
T
The Revenue Growth Architects
1 ABM or Account-Based Ops, New Outbound/AI Tech, What is GTM Operations? 49:43
49:43 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי49:43
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיWe're back with Charlie, Crissy, and Xander discussing some of the biggest questions in B2B SaaS GTM. 00:00 Intro 00:27 Discussion on the newest outbound tools (e.g. Clay) 18:54 What people get wrong with ABM and how we define ABM vs. Account-Based Operations 37:49 Our new Go-To-Market Operations Framework Hear more from us: Subscribe to us on Youtube: https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
T
The Revenue Growth Architects
1 Tracking the entire GTM funnel end-to-end | RevOps Lab Podcast 36:55
36:55 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי36:55
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCharlie joins the RevOps Lab podcast to talk about tracking funnel metrics across the entire marketing and sales funnel. What you’ll learn in this episode: - How a CRM can help you with tracking and if it is the only source of truth - Which potholes to avoid - How the reporting is done with a custom object https://www.linkedin.com/in/charliesaunders/ RevOps Letter: https://www.getweflow.com/revopsletter Janis on LinkedIn: https://www.linkedin.com/in/philippstelzer/ Philipp on LinkedIn: https://www.linkedin.com/in/janiszech/ Weflow: https://www.getweflow.com/…
T
The Revenue Growth Architects
1 Your Hubspot or Marketo Needs a Centralized Lead Management Process 12:42
12:42 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי12:42
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיStop the chaos! Why is it that every marketing automation platform we audit, whether it's Marketo, Hubspot, or Pardot, has every automation firing at once? Why is it that the order of operations is never factored in, so there are sync issues, routing issues, and super slow speed to lead? Well, it's because few people realize that you need to architect Marketo, Hubspot, or Pardot in a particular way. Xander will explain all in this episode. If you want to hear more from us: Subscribe to us on Youtube https://www.youtube.com/channel/UCN-x5u0G03LWmU0Ds_4zR8w Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xander on LinkedIn: https://www.linkedin.com/in/xanderbroeffle/…
T
The Revenue Growth Architects
1 A Scalable Solution to B2B Funnel Tracking | RevOps FM w/ Justin Norris 49:43
49:43 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי49:43
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיEvery B2B company has a funnel tracking process. And quite often, that process is seriously limited or broken. Leads get lost, data is inaccurate, and businesses struggle to produce insights and accurate reporting. I've seen this first hand, and so has this week's guest - Charlie Saunders. We've both spent years as consultants fixing broken funnels. In this episode, we talk about the many reasons funnel tracking goes wrong and dive deep into the architecture of the scalable solution Charlie's team has developed. Check out more episodes of Justin's podcast here: https://revops.fm/ If you want to hear more from us: Subscribe to us on Youtube! Subscribe to our newsletter here: https://www.cs2marketing.com/revenue-growth-architects#subscribe-to-newsletter Follow Crissy on LinkedIn: https://www.linkedin.com/in/crveteresaunders/ Follow Charlie on LinkedIn: https://www.linkedin.com/in/charliesaunders/ Follow Xanderon LinkedIn: lhttps://www.linkedin.com/in/xanderbroeffle/…
T
The Revenue Growth Architects
1 Structuring Revenue Architecture for Successful B2B Marketing Campaigns | Demand Collective Podcast 41:43
41:43 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי41:43
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCrissy joined the Collective Wisdom podcast by Demand Collective to discuss how marketers should architect their revenue process and marketing campaigns.
T
The Revenue Growth Architects
1 Deep Dive into Attribution | Attribution Time Podcast 33:56
33:56 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי33:56
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCrissy joins the Attribution Time podcast to share her perspective on all things attribution.
T
The Revenue Growth Architects
1 Funnel reporting, composable automation and the future of outbound | Humans of Martech Podcast 57:06
57:06 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי57:06
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCrissy joined the Humans of Martech Podcast in a wide-ranging discussion. The discussion explored the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. Also, the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards ‘inbox influence’, and revitalizing outbound marketing strategies. This episode is a concise yet profound guide, offering actionable insights for martech professionals to navigate their careers and strategies effectively.…
T
The Revenue Growth Architects
1 Pipeline Architecture vs. Multi-Touch Attribution | Revenue Vitals Podcast w/ Chris Walker 59:02
59:02 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי59:02
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCharlie and Crissy joined Chris Walker on the Revenue Vitals podcast to talk through the intricaies of funnel/pipeline architecture vs. MT attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussion provides a nuanced exploration into the stark differences between funnel tracking and multitouch attribution. While both concepts play vital roles within a company's data-driven decision-making processes, they each serve distinct purposes. Chris, Charlie, and Crissy dissect common missteps companies face, emphasizing the need for a strong, actionable understanding of buyer progression and sales optimization.…
T
The Revenue Growth Architects
1 Inside A Consultant's Operations Framework | Operations With Sean Lane Podcast 46:20
46:20 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי46:20
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיCrissy joined the Operations With Sean Lane podcast to share her thoughts on consulting vs. in-house for ops professionals. They discuss how consultants have many more data points and companies they’re exposed to so their ability to find patterns and create frameworks is accelerated at an unfairly high rate. And she shares the frameworks she has used consulting over 100 high growth B2B tech companies.…
What do you do after recording more than 200 episodes of a podcast? Take a break! In all seriousness, we have decided to take a quick hiatus from delivering new episodes weekly for a bit while we focus on a fresh new strategy for our content and what we add to this podcast channel. It’s been a pleasure to deliver valuable insights and actions on go-to-market operations and strategy to you every week (since 2019!). But right now we just feel like it might be time to shake it up a bit. In the meantime, we will be sharing past recordings we have done for other podcasts that we thought you would love. Stay tuned for what is next from us and we’d love for you to stay subscribed here to make sure you don’t miss future updates. And we also ask that you follow us on YouTube for any new video content we put out in the meantime. And if you are a fan and want to send us a special note and inquire on what is next - email us at rga@cs2marketing.com .…
T
The Revenue Growth Architects
1 206 - Using Account Tiers for an Effective ABM Strategy 16:55
16:55 הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתי16:55
הפעל מאוחר יותר הפעל מאוחר יותר רשימות לייק אהבתיYou’ve identified a large amount of accounts that are a good fit for your business and fit your ICP. Now what? That’s where account tiering comes in. In this episode of The Revenue Growth Architects, we’re taking a look at how to use account tiers and how it can be an effective tool for prioritizing accounts, as well as defining what the strategy will be from marketing and sales for those accounts. We’ll dive into defining your Ideal Customer Profile, then venture into thinking about layering your accounts into three types: key accounts, valuable accounts, and programmatic accounts. And then we will cover how to maintain and use these account tiers long-term. Tune in to learn how to get the most out of your account-based Go to Market strategy with tiered accounts. Do you have a marketing ops question you’d like answered? Reach out to us at rga@cs2marketing.com .…
ברוכים הבאים אל Player FM!
Player FM סורק את האינטרנט עבור פודקאסטים באיכות גבוהה בשבילכם כדי שתהנו מהם כרגע. זה יישום הפודקאסט הטוב ביותר והוא עובד על אנדרואיד, iPhone ואינטרנט. הירשמו לסנכרון מנויים במכשירים שונים.
Daily Deals
Player FM - אפליקציית פודקאסט
התחל במצב לא מקוון עם האפליקציה Player FM !
התחל במצב לא מקוון עם האפליקציה Player FM !
))
