Ep.5: The Psychology of MLMs

The Rise and Fall of LuLaRoe

This week we look at the psychology behind the foundation of LuLaRoe and other MLMs, including ideas like deceptive recruitment and “lovebombing.” Steven Hassan, founder of the Freedom of Mind Resource Center, will break down the mind control tactics built into the recruitment and social control of MLM participants, and how they overlap with cult tactics. We’ll also talk about questions you can ask yourself - and the red flags to look out for - if you’re being recruited by an MLM.

Want more of the LuLaRoe story? Stream "The Rise and Fall of LuLaRoe" documentary on discovery plus. Go to discoveryplus.com/lularoe to start your 7-day free trial today. Terms Apply.

Find episode transcript here: https://the-rise-and-fall-of-lularoe.simplecast.com/episodes/ep5-the-psychology-of-mlms

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