How To Sell Without FUD with Brian Gillette

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The Final Flight of Captain Forrester

1
The Final Flight of Captain Forrester | 1. The Mystery of Tiny 05 38:05

לפני 14 ימים38:05

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אהבתי

38:05

In late 1972, U.S. Marine Captain Ron Forrester disappeared on a bombing run into North Vietnam. Back home in Texas, his family could only wait and hope. Audio subscribers to Texas Monthly can get early access to episodes of the series, plus exclusive interviews and audio. Visit texasmonthly.com/audio to join. Go to HelloFresh.com/FLIGHT10FM to get 10 Free Meals with a Free Item For Life.…

לפני שנה 5:59

MP3•בית הפרקים

In this video, Steve and Brian engage in a role play to discuss cybersecurity risk assessment and its implications for business decisions.

In this video, we cover:

- Best case scenarios for a cybersecurity risk assessment.

- What to do if issues are found during the assessment.

- Addressing cost differences in proposed solutions.

- Gathering information about the client's current spending.

- Timely decision-making and considerations for transitioning to a new provider.

173 פרקים

#Tech #RocketMSP #MBA #Entrepreneur #Business #Business Owners

How To Sell Without FUD with Brian Gillette

the RocketMSP Podcast

published לפני שנה

שתפו

MP3•בית הפרקים

In this video, Steve and Brian engage in a role play to discuss cybersecurity risk assessment and its implications for business decisions.

In this video, we cover:

- Best case scenarios for a cybersecurity risk assessment.

- What to do if issues are found during the assessment.

- Addressing cost differences in proposed solutions.

- Gathering information about the client's current spending.

- Timely decision-making and considerations for transitioning to a new provider.

173 פרקים

#Tech #RocketMSP #MBA #Entrepreneur #Business #Business Owners

כל הפרקים

1
From Rejected to Respected: How to Create Your First Conference Talk | MSP Speaking Tips 59:48

לפני 14 weeks59:48

59:48

Dean Trempelas (Empath) and Steve Taylor break down exactly how to create your first conference talk, even if you think you have nothing valuable for an audience. Learn how to overcome imposter syndrome, choose your topic, and deliver with confidence. Perfect for MSPs and tech professionals looking to speak at events like RejectionCon, IT Nation, or local business groups. Key topics: 00:00 Intro & Meet Dean 14:12 Why give conference talks? 26:42 Choosing your topic 40:56 Talk length & structure 52:36 Practice techniques 56:53 RejectionCon details…

1
MSP Security Simplified: How to Automate Endpoint Hardening | Zach Kromkowski from Senteon 41:32

לפני 24 weeks41:32

41:32

Episode Summary: In this episode of RocketMSP, host Steve Taylor sits down with Zach Kromkowski, the innovative force behind Senteon, to discuss endpoint hardening and security compliance. Fresh off winning at IT Nation's PitchIt competition, Zach shares insights into how Senteon is revolutionizing security policy management for MSPs. Key Discussion Points: The challenges of endpoint security policy management and verification Why Intune and traditional GPO approaches fall short How Senteon's learning mode predicts setting impacts before implementation The importance of verifying security policies at the local machine level CMMC compliance and change tracking requirements The cost-effective approach to endpoint hardening ($1 per endpoint/month) Real-time change tracking and policy verification capabilities Notable Quotes: "Tools today create more work, whether that's a scan, a pen test, whatever that is, they tell you a bunch of things wrong, highlight a bunch of things red, but they don't actually fix anything." - Zach Kromkowski Resources Mentioned: IT Nation Connect ConnectWise PitchIt Program CIS Benchmarks CMMC Compliance Framework Connect with Zach: LinkedIn: Zach Kromkowski Company: Senteon Free Resource: 100 internal and external security assessments for podcast listeners…

1
From Break-Fix to MSP Evolution: Brian Weiss on Surviving Security Incidents, Building Culture, and the Future of AI in IT 1:35:39

לפני 25 weeks1:35:39

1:35:39

Join Steve Taylor as he sits down with Brian Weiss, Founder & CEO of ITECH Solutions, for a compelling journey through MSP evolution, cybersecurity challenges, and technological innovation. Brian shares his transformation from a high school computer repair technician to leading a successful MSP, including weathering a major security incident that reshaped his approach to client security. Key Topics: Early career journey from break-fix to managed services Surviving and learning from a significant ransomware incident Evolution of MSP security practices and frameworks Remote work culture and returning to office-based operations Microsoft-first approach to security AI implementation in business operations Guest Info: Brian Weiss - Founder & CEO, ITECH Solutions Location: San Luis Obispo, CA Founded: 2005…

1
One MSP's Cybersecurity Maturity Model with Josh Hohbein from CentrexIT 54:54

לפני 35 weeks54:54

54:54

Josh Hohbein is the Information Security Lead for CentrexIT in Poway, California. Together, they have built what they call the Cybersecurity Maturity Model, which basically takes CIS Controls and simplifies the explanation of what they're doing for customers. (They still implement ALL controls, they just simplify the explanation.) Learn about how they manage cybersecurity at CentrexIT.…

1
An Interview with Fred Voccola, CEO of Kaseya 48:46

לפני 38 weeks48:46

48:46

In this episode, Steve interviews Fred Voccola, CEO of Kaseya, discussing the growth and strategy behind Kaseya's numerous acquisitions and the development of their ITComplete platform. Fred elaborates on Kaseya's mission to improve MSP (Managed Service Providers) profitability and efficiency using integrated platforms and AI-driven automation tools like Cooper Insights and Cooper Bots. The conversation also touches on common concerns from MSPs regarding acquisitions, billing issues, and the rationale behind the Kaseya Center arena. Fred emphasizes the importance of building brand recognition and supporting customer needs while safeguarding data through stringent cybersecurity measures. The episode concludes with a teaser for an upcoming major announcement at DattoCon and a nod to a friendly rivalry.…

1
How and Why to Talk About Your Client's Business 44:21

לפני 44 weeks44:21

44:21

Join us on MSP Tutor as Ian McDonald from getKambium discusses "How & Why to Talk About Your Client's Business." Learn vital communication strategies that Managed Service Providers (MSPs) can use to improve client relationships and drive business growth. Discover expert advice on effective client conversations and strengthen your MSP business. Tune in for actionable insights and practical tips to enhance your client communication skills!…

1
Contract Management and Its Effect on EBIT Multiplier 52:50

לפני 46 weeks52:50

52:50

Join Steve Taylor on MSP Tutor as he interviews Greg Sharp from ZenContract, a contract management solution built for MSPs. Discover how proper contract management can significantly impact your EBIT multiplier and overall business valuation. Learn vendor-agnostic strategies to streamline your contract lifecycle, from creation and negotiation to storage and renewals. This insightful episode provides actionable tips to enhance your MSP's operational efficiency and profitability.…

1
From $700K to $50MM: MSP Growth Secrets with Dean Trempelas 1:01:15

לפני 48 weeks1:01:15

1:01:15

Scaling Your MSP: From 700K to 50M with Dean Trempelas from Helpt and Crab Consulting In this episode of MSP Tutor, host Steve Taylor chats with Dean about his bold claim of helping scale an MSP from $700,000 to $50,000,000 in annual revenue. Dean shares his insights on the importance of preparation and capitalizing on opportunities, the value of peer accountability, and the practical steps needed to achieve significant growth. Key topics include standardizing operations, the power of outsourcing, the significance of having solid client agreements, and the strategic importance of a good onboarding process. Dean also gives advice on merging or acquiring other MSPs to facilitate growth and enhance operational maturity. The episode concludes with tips on making your MSP attractive for potential acquisitions and maintaining sustainable growth.…

1
How to Talk About Cybersecurity to Clients & Prospects with Mark Lamb from HighGround.io 46:34

לפני 49 weeks46:34

46:34

Mastering Client Conversations: Selling Cybersecurity with Mark Lamb In this episode of MSP Tutor, host Steve Taylor is joined by Mark Lamb, CEO of High Ground and M3 Networks, to discuss the strategies behind selling cybersecurity services to clients. The conversation covers topics such as building trust, the importance of an educational consultative approach, and understanding clients' needs and budgets. Mark emphasizes the role of storytelling over statistics, the use of frameworks like the NIST Cybersecurity Framework, and how to handle objections and misconceptions. The episode also highlights the importance of aligning cybersecurity with business goals and utilizing social proof to validate services. Essential for any managed service provider (MSP) looking to improve their sales and client relationships in the cybersecurity domain. Learn More Learn more about Mark Lamb on LinkedIn Check out HighGround for smarter cybersecurity conversations with clients and prospects. Chapter Markers 00:00 Introduction to MSP Tutor 00:17 Meet Mark Lamb: CEO and Cybersecurity Expert 01:53 The Importance of Educating Clients 03:52 Understanding Client Goals and Constraints 05:30 Handling Client Frustrations and Misconceptions 13:06 Explaining Financial and Reputational Risks 15:18 Using Frameworks to Assess Cybersecurity 19:35 Key Questions for New Prospects 21:53 Differentiating Your MSP Services 23:08 Building Trust with Clients 23:37 Cybersecurity and Insurance Audits 24:00 Creating Urgency Without Fear 28:40 Tailoring Cybersecurity to Industries 32:14 The Power of Storytelling in Cybersecurity 40:15 Addressing Client Compliance and Risk 42:47 Discussing IT Budgets with Clients 45:55 Conclusion and Contact Information…

1
How to Perform Strategic Lead Generation with Tim Fitzpatrick 1:00:14

לפני 50 weeks1:00:14

1:00:14

In the third episode of MSP Tutor, host Steve Taylor welcomes guest Tim Fitzpatrick, who specializes in marketing strategy, planning, and leadership for IT marketing. Tim stresses the importance of strategy before delving into marketing tactics, emphasizing the creation of a unique point of view to attract ideal clients. Key Takeaways Crafting a unique point of view in marketing helps differentiate from competitors and attract ideal clients. The HIM approach - "honing in on your target market," "creating an ideal client GPS," and "crafting your marketing message" - serves as a framework to develop a marketing strategy. Focusing on a specific industry for targeted marketing increases operational efficiency and profitability. The importance of interviewing ideal clients to gain insights and articulate value in clients' words is emphasized. Differentiation, understanding client triggers, creating a competitive advantage with messaging, and using AI tools to target potential clients are vital components of marketing strategy. Testing, measuring, and continually improving marketing efforts is integral to success. Timestamps and Topics [00:45] Importance of Strategy: Tim emphasizes the significance of strategy before marketing tactics, outlining the HIM approach. [03:20] Hone In on Target Market: Tim provides insights on identifying the ideal client and the importance of delving into client demographics. [08:12] Crafting Your Marketing Message: The focus shifts to message differentiation, language use, and the core message to communicate benefits to clients. [12:40] Getting in Front of Ideal Clients: Tim discusses targeted marketing, using tools like ChatGPT to gather information about the ideal client's online presence. [15:58] Creating a Competitive Advantage: Tim outlines the criteria for a competitive advantage and discusses nonnegotiables as a differentiator. [21:10] Targeting Potential Clients with AI Tools: Tim and Steve explore utilizing AI tools and search engines to identify and confirm potential markets. [26:45] Budgeting and Marketing Strategies: The importance of budgeting, testing, measuring, and playing the long game in marketing is stressed. Resources Mentioned Ideal Client Profiler Document: Provided by Tim Fitzpatrick to help interview ideal clients. Just email info@rialtomarketing.com to receive the document. In this episode, Tim Fitzpatrick delves into the integral aspects of marketing strategy, emphasizing the development of a unique point of view, targeted messaging, and differentiation. Listeners are encouraged to consider the insights shared to refine their marketing strategies and attract ideal clients. For more detailed insights and advice, subscribe to RocketMSP and stay tuned for our upcoming episodes.…

1
MSP Website Strategy for Lead Generation with Nate Freedman 1:00:53

לפני 51 weeks1:00:53

1:00:53

In this episode of RocketMSP, host Steve Taylor is joined by Nate Freedman, digital marketing expert and founder of TechProMarketing and MSPsites.com. Together they delve into the effective website strategy for managed service providers (MSPs), emphasizing lead generation, user experience, and simplification. Key Takeaways Emphasizing the simplicity and consistency in marketing strategy for MSP websites. Focusing on a lead dashboard to track chats, phone leads, and form leads, and measure marketing effectiveness. Using an email course as a lead magnet delivery method and avoiding complicated ebook designs. Prioritizing real people over AI for customer interaction and the impact of responsive live chat support on closing deals. Timestamps and Topics [00:00:45] The significance of a basic lead dashboard for MSPs [00:07:12] Recommendations for simplifying lead magnet content and delivery [00:15:28] Importance of real people in customer interaction over AI [00:25:03] Strategies for enhancing professionalism in client communication [00:35:40] Utilizing marketing automation platforms and MSP site solutions…

1
How to Run a Tabletop Exercise for Incident Response with Matt Lee 1:01:20

לפני 52 weeks1:01:20

1:01:20

In this episode, host Steve Taylor and guest Matt Lee dive into the critical process of building and executing effective incident response plans in the MSP industry. They emphasize the importance of readiness and preparation, highlighting the value of conducting tabletop exercises to simulate and practice incident response scenarios. *Key Takeaways* The importance of clear incident response plans and cybersecurity awareness training within organizations Conducting tabletop exercises to identify areas for improvement and potential upselling opportunities with clients The value of using generative AI to create tabletop scenarios for simulating cyberattacks and improving response capabilities The significance of developing incident response plans and fostering readiness in the MSP industry Not striving for perfection but focusing on iteration and continuous improvement in incident response planning *Timestamps and Topics* [00:23] Importance of Incident Response Plans [08:45] Value of Tabletop Exercises [17:12] Utilizing Generative AI for Simulations [27:39] Challenges and Importance of Iteration [34:56] Billing and Client Protection [42:18] Changing Operational Layout [48:10] Learning Through Simulations [54:32] DHS Alerts and Tabletop Materials [01:05:17] Engaging Employees & Testing Components [01:12:05] Building Incident Response Plan…

1
How To Sell Without FUD with Brian Gillette 5:59

לפני 1 year5:59

5:59

In this video, Steve and Brian engage in a role play to discuss cybersecurity risk assessment and its implications for business decisions. In this video, we cover: - Best case scenarios for a cybersecurity risk assessment. - What to do if issues are found during the assessment. - Addressing cost differences in proposed solutions. - Gathering information about the client's current spending. - Timely decision-making and considerations for transitioning to a new provider.…

1
MSP Marketing Made Easy with Joel Benge 1:01:28

לפני 1 year1:01:28

1:01:28

MessageSpecs is a marketing and communications consultancy founded by Joel Benge that specializes in helping technical companies, like managed service providers (MSPs), nail their messaging and communications. Steve Taylor, host of the RocketMSP Podcast, interviews Joel Benge, Founder & CEO of MessageSpecs. Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet. Start running backups in 15 minutes or less! Get started with Comet Backup here: https://drp.li/Qzgtd Mentioned in this episode: Comet Backup We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop. There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event. Backups are your final stand when a threat penetrates your layers of defense. That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases. You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs. Comet grows with your business with scalable per-device pricing. Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com. Comet Backup, the backup solution that MSP’s trust. Comet Backup…

1
Hey MSPs, You're Using Your Microphone Wrong. 7:23

לפני 1 year7:23

7:23

If you're an MSP or channel vendor, there's a good chance you've got a microphone at your desk. We all get stuck doing Zoom and Teams meetings every day, but there's something YOU can do to make the experience better for everyone else. I've got some great tips on how to get broadcast-quality sound without having to spend a ton of money. Shure MV7 Microphone Today's sponsor is Comet Backup. Use the exclusive promo code: ROCKETMSP when you sign up to get $50 USD Free Credit for your first 90 days with Comet. Start running backups in 15 minutes or less! Get started with Comet Backup here . Mentioned in this episode: Comet Backup We’ve all been there – the phone rings, your largest client is on the line, totally panicked. Their CEO spilled coffee all over her laptop and it’s completely dead. Everything she needed for her investor presentation tomorrow was on that laptop. There’s nothing more heart-stopping than losing business-critical data. Whether you get hit with ransomware, hardware failure or human error, data loss can be a business ending event. Backups are your final stand when a threat penetrates your layers of defense. That’s where Comet Backup comes in. Comet is a secure, reliable backup solution designed specifically for MSPs. Protect computers, servers, virtual environments, emails and databases. You choose where the data is stored – backup to local on-prem storage or any of the leading cloud providers to slash your storage costs. Comet grows with your business with scalable per-device pricing. Test drive Comet Backup with a 30-day free trial. Get $50 free credit when you sign up with the promo code ROCKETMSP. Start running backups in 15 minutes or less at cometbackup.com. Comet Backup, the backup solution that MSP’s trust. Comet Backup…

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The Let Them Theory: A Life-Changing Tool That Millions of People Can't Stop Talking About

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How To Sell Without FUD with Brian Gillette