LinkedIn's New Video Feed + New Algorithm Broken Down in 7 Minutes

The Ryan Sullivan Show

Business Marketing Ryan R. Sullivan Im On Podcasting Education

Player FM - Internet Radio Done Right

הוסף לפני seven שנים

תוכן מסופק על ידי Ryan R. Sullivan. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ryan R. Sullivan או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

Action Academy | Replace The Job You Hate With A Life You Love

1
How To Replace A $100,000+ Salary Within 6 MONTHS Through Buying A Small Business w/ Alex Kamenca & Carley Mitus 57:50

לפני 1 year57:50

הפעל מאוחר יותר

רשימות

לייק

אהבתי

57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

לפני שנה 11:52

MP3•בית הפרקים

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discove

LinkedIn has once again made some big changes to their platform..

For over a year now, the long-awaiting “video feed” seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the most recent convert to the run-and-gun style content.

The difference?

They’re making it easier to consume and distribute – and my theory? Video performs better with the new algorithm too.

Join me on this short video as I take you through the changes and illustrate the great opportunity that creators have right now.

📌 Jump In Here:

0:00 - Introduction

0:48 - The change itself

1:46 - What does this mean for you?

2:35 - From the creator’s POV

3:38 - What are you supposed to do?

4:45 - Working with attention spans

6:07 - How long should these videos be?

6:47 - How do I actually do it?

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

200 פרקים

#Business #Marketing #Ryan R. Sullivan #Im On #Podcasting Education

LinkedIn's New Video Feed + New Algorithm Broken Down in 7 Minutes

The Ryan Sullivan Show

published לפני שנה

שתפו

MP3•בית הפרקים

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discove

LinkedIn has once again made some big changes to their platform..

The difference?

They’re making it easier to consume and distribute – and my theory? Video performs better with the new algorithm too.

Join me on this short video as I take you through the changes and illustrate the great opportunity that creators have right now.

📌 Jump In Here:

0:00 - Introduction

0:48 - The change itself

1:46 - What does this mean for you?

2:35 - From the creator’s POV

3:38 - What are you supposed to do?

4:45 - Working with attention spans

6:07 - How long should these videos be?

6:47 - How do I actually do it?

__________________________________________________

👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I

👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover

🎤 Podcast Links - https://linktr.ee/sullybop

▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/

📸 Instagram: https://www.instagram.com/sullybop/

▶️ Facebook: http://www.facebook.com/sullybop

200 פרקים

#Business #Marketing #Ryan R. Sullivan #Im On #Podcasting Education

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The 10 LinkedIn Shorts Hacks That Changed Everything 20:23

לפני 3 ימים20:23

20:23

Notes

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The $15,000 Lesson that Changed My Business 47:18

לפני 10 ימים47:18

47:18

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Running your own business is no picnic – but for those of you that pour your blood, sweat and tears into what you’re building – this episode is for you. This week, I’m joined by Dan Martin – a client and business coach who is a catalyst for people like myself to take their model and how they do things to the next level. His speciality? He helps owners get time BACK and move away from a 1:1 coaching model and towards paid communities. I sit down with Dan to discuss what worked and what didn’t work for me specifically, on my journey – and I also reveal the $15,000 lesson that I learned – that shifted my entire mindset as an owner. __________________________________________________ 🔎 Navigate Here: 0:00 - Introduction 1:00 - Episode beginning 1:26 - [To Sully] "What do you spend most of your time doing?" 2:28 - Philosophies on side hustles 6:50 - Shifting the business 14:10 - Launching a community and the 'eureka moment' 18:28 - "You're constantly figuring out the business you're in" 20:21 - Different types of time and changing the process 24:21 - The importance of roles 27:14 - Delegating 29:58 - "Why did you start a podcasting business" 32:45 - Consistency and podcasts, seeing what *doesn't* work 34:29 - Universal truths for podcast failures 36:33 - How to properly use podcasts 45:08 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

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How to Convert Anybody into a Paying Client Using Specific Calls to Action 13:49

לפני 17 ימים13:49

13:49

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover So your content is bringing in prospects, now what? The best part of course.. Turning those prospects into clients! Easier said than done, but exciting nonetheless. In this week’s episode, I share another segment from a recent webinar I did – where I address this bottom part of the funnel – the portion where people are considering buying, but need that extra push, or shift in mindset to get them to the other side. That ‘extra push’ can be a lot of different things, and people will have their opinions on what really works and what really doesn’t – and I dive into what I think really works – from paid advertising, to organic content, cold emails, and even the namesake of the video, how to convert website visitors. 📌 Jump In Here: (0:00) - Introduction (0:48) - Paid advertising vs. organic content (3:09) - What matters as a local business (4:12) - Benefits of promoting a cause (5:47) - How to convert website visitors (8:03) - How to post announcements (10:43) - How to optimize your CTAs __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
The Best [Free] Video Editing Apps, Tools and Tricks After Producing 1000+ Videos (5 Mins) 4:39

לפני 24 ימים4:39

4:39

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s 2025 and everyone is telling you that you need to use video to market your business. However, like a lot of things in life, it can be difficult to sift through people’s opinions to get to simple, core steps – and creating content (specifically video) is no different. In this week’s short video, I’m sharing a moment from one of my webinars where I hit some broad, big steps you can take towards getting started on video. No hiring a video editor. No buying expensive equipment. Just the courage to hit record and some cheap software. That’s literally it. So tune in to get your basic starting-level tips to get you out of neutral and into drive on your own content vehicle! 📌 Jump In Here: 0:00 - Introduction 0:41 - Tik Tok tip for business owners 1:31 - A video editing nuance to consider 1:44 - Software you should check out 2:42 - What we do at Podcast Principles and the good thing about video __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
Simple Formula to Generate Video Content for Any Business without Buying Equipment, Software or Hiring Editors 18:33

לפני 4 weeks18:33

18:33

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Everyone has an opinion on how to create great video content—but have you noticed how few actually show you how to do it? The internet is full of advice, but what’s often missing is a clear, actionable system for producing videos that engage your audience and drive results. In this week’s episode, I’m giving you an exclusive sneak peek into a recent webinar where I break down my proven content ecosystem —a strategic approach to video that helps move prospects further down the buyer journey. If you’ve been struggling with consistency, engagement, or simply figuring out where to start with video, this episode is packed with insights you won’t want to miss. Tune in now and start creating videos that actually work! 📌 Jump In Here: (0:00) - Introduction (3:14) - Video content is simple, not easy (5:19) - Before you hit record.. (6:30) - Intro to the content ecosystem (13:11) - How often should I post? (16:31) - Don’t let video intimidate you __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
Is This the Death of LinkedIn Video? 8:51

לפני 5 weeks8:51

8:51

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover LinkedIn video is slowly dying. Okay – well the video isn’t – but the old way of doing video on LinkedIn (is dying). If you’ve seen my previous video, you know that the algorithm is changing – which means, the way that we do things is going to change as well. But don’t worry, video is still king on LinkedIn. But with more players in the game, it takes more to stand out. Content that performs well will have to have a new look, or feel to it that everyone will be racing to figure out first. In this week’s episode, I cover this new shift in LinkedIn video content, what you can expect and what you should be doing to take advantage of this change. 📌 Jump In Here: (0:00) - Introduction (0:37) - LinkedIn has changed (1:35) - The algorithm (3:55) - Strategy (4:54) - “Video is now a must-have” (5:53) - You can’t get by on one minute videos (7:51) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
LinkedIn's New Video Feed + New Algorithm Broken Down in 7 Minutes 11:52

לפני 6 weeks11:52

11:52

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discove LinkedIn has once again made some big changes to their platform.. For over a year now, the long-awaiting “video feed” seems to finally be coming to fruition as LinkedIn makes the move towards short(er) content. With Tik Tok, YouTube Shorts and this new trend towards attention deficits, LinkedIn has become the most recent convert to the run-and-gun style content. The difference? They’re making it easier to consume and distribute – and my theory? Video performs better with the new algorithm too. Join me on this short video as I take you through the changes and illustrate the great opportunity that creators have right now. 📌 Jump In Here: 0:00 - Introduction 0:48 - The change itself 1:46 - What does this mean for you? 2:35 - From the creator’s POV 3:38 - What are you supposed to do? 4:45 - Working with attention spans 6:07 - How long should these videos be? 6:47 - How do I actually do it? __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
The State of B2B Podcasting w/ Chris Walker and Ryan R. Sullivan [Full Webinar] 55:28

לפני 7 weeks55:28

55:28

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover In this week’s very special episode – I’m joined by Chris Walker, marketing genius and trailblazer in the digital content space. Chris is the CEO of Passeto and Chairman of the famous “Refine Labs” – sought after by companies large and small for their ability to accelerate revenue growth and improve marketing ROI using sophisticated data analysis and flexible, modern strategies that fit each client uniquely. Chris is an absolute authority in not only the digital marketing space – but also when it comes to creating , more specifically, podcasting. I have the pleasure of sitting down with Chris to pick his brain on everything from how he gets ideas for content and his approach to his own podcast – to his view of the media at large, where it’s headed and what we should be focused on. This is an absolute goldmine of information for both beginners and veterans alike. Whether you're a solopreneur or a full-fledged owner/CEO, this episode is a must listen. 📌 Jump In Here: 0:00 - Introduction 1:35 - “Likes and comments aren’t the barometer” 3:46 - What is your job as a marketer? 6:02 - How Chris looks at podcasting 9:14 - Format 12:32 - Chris’ mindset when he started podcasting 14:55 - Getting ideas for content 16:38 - How Chris approaches clips and content 20:54 - The position Chris is in now 23:32 - “Slow is fast” 29:58 - Be careful who you get your advice from 33:56 - Using agencies to create and manage content 38:45 - The “agencies suck” POV 42:04 - The leadership component 48:01 - Does Chris track his LinkedIn numbers? 48:35 - Most underrated marketing trend 49:45 - How much does A.I. and automation matter? 50:39 - How the 1% of CMOs think 53:29 - Chris’ take on investments 55:10 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
Only Listen to This If You Might Start a Podcast in the Future 30:58

לפני 8 weeks30:58

30:58

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover What do an investor and a podcaster have in common? In this week’s episode, I’m exploring that very question with guest (and client) Philip Jayhawk Chan! I sit down with Philip to discuss this shift towards the “modern CEO” and this new shift towards founders and owners steering their proverbial digital marketing ship more and more. We also cover what Philip is currently doing to stay up with this trend, what got him interested (and involved) in podcasting in the first place and the unique way that he blends his guests and clients into his content. And this isn’t just a testimonial – Philip shares what he’s doing to create more revenue for his business through his content – and exactly how he’s running his marketing right now! 📌 Jump In Here: (0:00) - Introduction (1:11) - Why did you start a podcast? (2:37) - When Philip wanted to start a podcast (4:05) - Some more about Lightspeed Investing (9:18) - The experience of running a social media team (10:55) - The ‘modern CEO’ (14:20) - Philip’s advice to getting started (20:13) - Philip’s guests and format (23:23) - “We can’t replace the passion” (24:14) - Why Podcast Principles? (28:52) - Where you can find Philip’s podcast __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
The Wild Underworld of Podcasts Charging Their Guests + How Much They Actually Make 6:55

לפני 9 weeks6:55

6:55

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover You’ve heard me talk about the ‘holy grail’ before – making money from podcasting. For most, it’s advertisements and sponsorships that come to mind. But there’s another method of making money from podcasting: charging your guests. Now it’s not common – and it’s (for sure) controversial as a media practice. So much so, that it is now being regulated by the FTC. Whether this is how you want to make your bones in the podcast game – I break down the pros, cons – ins and outs of this guest/revenue philosophy. (0:00) - Introduction (0:34) - To charge or not charge guests (2:33) - What incentives are there to pay? (5:35) - The marketing angle (6:02) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
The 3X Framework That Will Change How You Compete in Business 9:06

לפני 10 weeks9:06

9:06

Content creators, business owners, founders – anyone who is interested or involved in marketing – is looking to do one thing: Stand out. And believe me, if you’ve tried to be ‘unique’ in your niche, you know it can be harder than it looks. In this week’s episode, I break-down how to find your niche – your specific “in” with an audience. Not only do I take you through the steps, I’ll show you how we’ve done it for our clients. These are podcasts that started from scratch and have built themselves into authorities in their respective spaces. All these strategies are yours in this quick, 6 minute video! 📌 Jump In Here: 0:00 - Introduction 0:53 - How to eliminate competition 2:36 - Posting on one platform vs. posting everywhere 5:37 - Advantages of having a local event __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
Should I Start a Livestream or a Podcast? 4:48

לפני 11 weeks4:48

4:48

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s the red-headed step child of video.. The livestream. Whether it’s because people don’t think it’s professional, don’t take it seriously, whatever – doing ‘live’ content has always been tricky for founders, CEOS and really, creators in general. It seems to have a certain flavor to it – but the good news is that it’s changing, especially on LinkedIn. In this week’s short video I explore the live vs. pre-recorded split and reflect on my own experimentation with live content. Is this a passing fad that will fade once the algorithm changes, or is this trend here to stay? Let’s dive in. 📌 Jump In Here: (0:00) - Introduction (0:28) - My recent livestreaming experimentation (1:24) - Adapt to each format (1:53) - Don’t forget this little trick (2:23) - “It’s a relationship game” (3:56) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
4 Ways to Get Clients with a Podcast, Even if You Don't Have One 21:12

לפני 12 weeks21:12

21:12

One of the most common questions I hear is: "How do I actually make money from my podcast?" And trust me—I get it. Podcasting requires a serious investment of time, energy, and sometimes even money. If you're putting in the effort, you want to see a return. The truth? While making money from a podcast isn’t always easy, it’s absolutely possible with the right approach. In this episode, I break down real, actionable strategies successful podcasters use to generate revenue. From landing sponsorships and leveraging affiliate marketing to using your podcast as a powerful tool for lead generation, I’ll help you understand how to make your show work for you—without losing the passion that started it all. 📌 Jump In Here: (0:00) - Introduction (0:53) - Attend events (2:51) - Be a guest on a podcast (4:36) - Do some research on podcasters (7:11) - Quick review (8:06) - Sponsors (10:09) - Affiliate marketing (13:16) - Selling a guest spot (15:23) - Sponsor yourself (19:39) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
Our Formula for Closing 88 Clients From LinkedIn 10:27

לפני 13 weeks10:27

10:27

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover What’s the best part of making a sale? Closing the deal. But let’s be honest—it’s rarely as smooth as it looks in the movies (looking at you, Glengarry Glen Ross ). The process can feel like a whirlwind of drama, strategy, and effort, especially in the world of digital marketing. In this week’s episode, I’m breaking it all down—whiteboard in hand—to show you exactly how to approach your bottom-of-the-funnel content. So are you ready to turn leads into loyal customers? 📌 Jump In Here: 0:00 - Introduction 0:58 - What the bottom of the funnel ‘is’ 2:29 - “You’re not just competing with competitors” 3:58 - What’s the bottom of YOUR funnel? 4:52 - Here’s what you do instead 6:15 - Case studies and client interviews 7:17 - What people REALLY care about 7:59 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

1
The Middle of the Funnel is Actually Killing Your Business 10:48

לפני 14 weeks10:48

10:48

You’ve heard me talk a lot about the top and bottom of your funnel – so it’s finally time to show love for the middle of the funnel in this week’s episode! In the land of problem aware, the “I’m fine, I know what I’m doing” crowd can be one of the toughest nuts to crack when it comes to marketing and sales. In this week’s episode, I finally explain and break-down the middle of the funnel and how founders like yourself should be handling it – but more importantly, I’ll be showing you the type of the content that you should be making for it. Titles, ideas, the works! Seriously folks, this video is giving you advice that you’re going to be able to turn around and use TODAY in your content if you want to, you don’t want to miss this video! 📌 Jump In Here: (0:00) - Introduction (2:08) - Quick review of the funnel (3:55) - Middle of the funnel, what to focus on (5:39) - Creating associations (6:28) - Looking at some posts (8:31) - Reviewing the middle of the funnel (9:25) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
How to Go Viral on LinkedIn (and make more money at the same time) 14:49

לפני 15 weeks14:49

14:49

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Virality–it’s what’s for dinner. Everyone and their mother has been trying to figure out how to go “viral” since the advent of YouTube and social media. But here’s the thing: not all viral content is created equal, especially on social media. In this week’s episode, I take you through what content you should be creating for your business or personal brand on LinkedIn and how to make content that is “viral” in the context of professionals, owners and decision makers that occupy your network. Additionally, I circle back to funnels and how you should be positioned at each level. How do you make people consider the problem you solve more seriously? How do you talk about your services or your industry without being transparently “salesy” or even worse.. Boring? 📌 Jump In Here: (0:00) - Introduction (1:12) - Funnels and founders (4:10) - What is the top of the funnel? (6:18) - What content should you make for the top of funnel? (8:35) - What it looks like in action (10:47) - Clip strategy (12:44) - Episode wrap-up __________________________________________________ Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/ Grab Our Script https://mailchi.mp/podcastprinciples.com/script…

The Ryan Sullivan Show

1
How to Start a Podcast People Love 38:03

לפני 16 weeks38:03

38:03

Grab our free podcast script → https://mailchi.mp/eed2b69a9733/5-leads-a-week In this week’s episode, I sit down with Jared Miguez – a client of ours who runs the law firm Arena Collective. Jared began his podcast journey a couple years ago with us and together we’ve gained more insight into the industry itself as well as where podcasting “fits in” to a business like his – one that is focused on cultivating local leads and promoting clients above all. We discuss Jared’s “spark” and what inspired him to take a chance on podcast, why video was so important to him, purpose, and much more! __________________________________________________ 🔎 Navigate Here: 0:00 - Introduction 1:38 - What was Jared’s spark to start a podcast? 2:49 - Why video? 4:10 - What’s different about Jared’s law firm 6:00 - Podcasting and local business 10:50 - The collective nature of Arena Collective 14:38 - The fuel is purpose 15:28 - What would you say to someone who is nervous about starting 20:22 - Make a podcast to promote your clients 21:24 - “Ghost” podcasts 23:47 - Why did you hire help for your podcast? 27:06 - Jared's podcast and his vision 32:07 - Jared's advice to someone getting started __________________________________________________ Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/…

The Ryan Sullivan Show

1
The Secret to Outsourcing Your Marketing 19:51

לפני 17 weeks19:51

19:51

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week In this week’s special (and tasty) episode – I am taking to the griddle and making Jersey’s very own ‘Pork roll egg and cheese’ while giving you the skinny on making content efficiently (that also converts). Specifically, I’m diving into the using an outside agency vs. making everything in-house. Most people’s instincts are to do it old school – by themselves. Save the money and the hassle. The reality is: most people could use a little help, whether it’s expertise or an extra set of hands – and I’ll break down exactly why. __________________________________________________ 🔎 Navigate Here: (0:00) - Introduction (0:40) - Looking at agencies first (4:30) - Using an agency to “run” your content (8:42) - The manager is there to manage, self-awareness (9:51) - “Done for you” agencies (14:10) - Don’t take what I say as reality (17:01) - Episode wrap-up __________________________________________________ Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/…

The Ryan Sullivan Show

1
Our $20,000/month LinkedIn Marketing Funnel Revealed 15:15

לפני 18 weeks15:15

15:15

If you’ve even seen a few of my videos, you know that I’m a big fan of LinkedIn. The networking and job search giant has for a long time been thought of as that: a tool for networking and job search. The truth is, this platform has an unmatched ability to guide qualified leads right into your product, program or coaching. In this week’s episode, I break down our very own high ticket marketing formula and how we get people in OUR DMs through content and friendly advice. Real tips AND real steps you can implement in the coming new year that could net you some major $$$ __________________________________________________ 🔎 Navigate Here: (0:00) - Introduction (1:24) - The high ticket marketing formula (2:54) - Three Stages of Marketing, explaining “the funnel” (4:01) - Stage 1, top of funnel (5:57) - Stage 2, top of funnel (7:42) - Intro to the middle of the funnel (9:49) - Bottom of the funnel (14:07) - Episode wrap-up __________________________________________________ Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/…

The Ryan Sullivan Show

1
How to Launch a Profitable Podcast for Your Business in 2025 51:42

לפני 19 weeks51:42

51:42

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week It’s that time of the year again where we say goodbye to the old year and welcome in the new. Whether it’s new habits, goals or objectives, we’re all looking to make change in a positive way – and what better way than by.. Starting a podcast for your business. The time has never been better, the opportunity is here – and this week, I outline exactly what the opportunity is and how to seize it for maximum gain. __________________________________________________ 🔎 Navigate Here: 0:00 - Introduction 0:59 - The numbers are exploding 2:11 - Why would we podcast? 7:34 - So, how do I make money with this thing? 9:34 - "When you educate people.." 16:17 - What goes into a good podcast? 17:38 - Identifying ideal audience members 19:44 - Positioning your podcast 21:03 - Lighting 23:06 - "How do you get more listeners?" 25:10 - Can you mix podcast formats? 26:30 - Naming your podcast 28:27 - YouTube SEO 30:50 - Descriptions/multi channel podcasting 33:25 - Platforms/advice for beginners 40:11 - Ideal episode length __________________________________________________ Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/ __________________________________________________ Podcast Links - https://linktr.ee/sullybop LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ Instagram: https://www.instagram.com/sullybop/ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
Why are "boring" podcasts exploding? 11:28

לפני 20 weeks11:28

11:28

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week Nobody wants their podcast to be “boring” – but not everybody can be Joe Rogan. …and more importantly, when you’re trying to sell a product or service, you may not have an avenue to be “fun”. You still want to display your expertise and know-how. In this week’s episode, I wanted to explore “boring” podcasts and adjust the commentary. Additionally, I explore some examples of these boring podcasts and show you why, on some levels, they are operating better than bigger, pop-culture podcasts. __________________________________________________ 🔎 Navigate Here: (0:00) - Introduction (0:48) - Episode beginning (2:40) - The “Community Aspect” (5:01) - The absence of competition (6:34) - Breaking down the complexity (8:11) - Show why you’re “best provider” of your service (10:04) - Episode wrap-up __________________________________________________ Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/…

The Ryan Sullivan Show

1
what they don't tell you about starting a podcast... 7:49

לפני 21 weeks7:49

7:49

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week Starting a podcast is easier most people make it out to be – however, there are some nuances to getting started that EVERY new podcaster should know – especially if you’re creating a podcast for your business. This week, I give you the shortcuts most experts make you pay thousands of dollars for.. __________________________________________________ 🔎 Navigate Here: (0:00) - Introduction (0:49) - Determine the purpose of your podcast (1:45) - Three approaches to your podcast (4:51) - Getting started (6:21) - Episode wrap-up __________________________________________________ Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/…

The Ryan Sullivan Show

1
The Most Detailed Playbook for 100,000 Podcast Downloads 54:25

לפני 22 weeks54:25

54:25

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week If you've ever searched for "podcasting tips" online - you know that there is no shortage of "expert" opinions. How about examining a show that is already successful? A podcast that has taken the time and proper steps to grow not only their show and audience - but their reach and influence. In this special sneak-peek into our paid LaunchPad coaching system, we examine Wealth Warehouse and what they've done to grow their podcast, brand and content. 🔎 Navigate Here: (0:00) - Introduction (0:52) - Beginning of Wealth Warehouse case study (4:28) - The pros of selling your own services (6:14) - Niche within a niche (7:52) - Consistency (9:08) - Political and psychological angle (29:59) - Philosophical takes mixed with tactics (35:17) - Another look at the data (38:40) - 'Titlecraft' (41:24) - "How are they getting these views?" (48:26) - The secret behind big (or small) numbers (53:52) - Closing thoughts __________________________________________________ Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/…

The Ryan Sullivan Show

1
Best Podcast Titles from 100,000 Downloads (no guessing, just data) 10:17

לפני 23 weeks10:17

10:17

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week (with 30+episode title ideas) Podcasting is a war of ideas. In this episode, I’ll give you the shortcuts to the best formats for any podcast. These titles, and essentially, episode concepts, gets you started fast with proven angles that have been executed by our very own clients. Tune in to get your killer episode idea! 🔎 Navigate Here: (0:00) - Introduction (0:59) - Analyzing the best performing episodes (1:58) - Title #1 (2:21) - Title #2 (3:10) - Title #3 (4:01) - Title #4 (4:51) - Topic #5: "The Special" (5:29) - Topic #6: Objections and Addressing Friction (6:29) - Topic #7: "People think I'm crazy for.." (7:16) - Topic #8: "Unseen Advantages" (7:57) - Topic #9: Case Study (8:36) - Episode wrap-up __________________________________________________ Follow on LinkedIn (17k) https://www.linkedin.com/in/sullybop/…

The Ryan Sullivan Show

1
4 Ways to Monetize Any Podcast (after launching 200+ podcasts) 13:09

לפני 24 weeks13:09

13:09

It’s the holy grail in podcasting.. Monetization. Everyone wants it.. No – scratch that, they NEED it. The only issue is the path that most people will give to you is almost guaranteed not to work. Tune in and see what we’ve learned. 🔎 Navigate Here: (0:00) - Introduction (0:41) - Figuring out what your podcast is.. (2:30) - First way: Affiliates (4:01) - Second way: Sponsorships (6:29) - Third way: Selling your products and services (8:24) - Fourth way: Charging your guests (11:55) - Episode wrap-up __________________________________________________ Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about More Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s 5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ Free Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing __________________________________________________…

The Ryan Sullivan Show

1
5 Lead Generation Mistakes that Ruin Your Chances with Potential Clients (+2 Bonus Hacks to Get People to Buy) 12:51

לפני 25 weeks12:51

12:51

Grab our free video script → https://mailchi.mp/eed2b69a9733/5-leads-a-week (the one I used to create this episode) Every business owner dreams of having more qualified, warm leads. The endless discovery calls, engaging on LinkedIn and following up. The “generation” part of getting leads can be exhausting. That’s where video content comes in – but we’re not finished there. Make sure you’re avoiding these three critical mistakes.. Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about More Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s 5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ Free Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing __________________________________________________ 🔎 Navigate Here: (0:00) - Introduction (1:04) - Using podcasting to generate leads (2:07) - "You don't want leads" (2:58) - It takes time (4:28) - Hire help (7:31) - Not creating video in the first place (9:53) - Start video now (10:20) - 2 bonus hacks (11:57) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
3 Mistakes All Beginner Podcasters Make - Avoid These If You Want to Grow 8:33

לפני 26 weeks8:33

8:33

Just like any other marketing activity – the beginning sucks. And podcasting is no different. There are a million things to consider, to remember and most of all, there is tons of conflicting advice – making a hard situation worse. This week’s episode is designed to cut through the noise and distill some of the biggest mistakes I see new podcasters making. Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about More Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s 5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ Free Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing __________________________________________________ 🔎 Navigate Here: (0:00) - Teaser (0:32) - Some background (1:44) - Don't just rely on social media (2:51) - Don't get sucked into showcasing guests (4:25) - Lack of consistency (5:54) - Interview your clients (7:39) - Episode wrap-up Add Me ↘ ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
If I Had 1 Podcast Strategy for 2025...(Entrepreneurs Edition) 4:19

לפני 27 weeks4:19

4:19

Podcast strategies are cool, but what about the ones that actually work? And we’re not just talking about getting more views, or going ‘viral’, because when you’re an entrepreneur or founder – you need more than passing interest to turn listeners into clients. In this week’s episode, I give you a sneak peek into a straightforward and effective strategy that you can use to save yourself time and money. I’m not kidding. Your podcast can replace discovery calls, all the window shopping, FAQ back-and-forth and help build more qualified leads. Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about More Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s 5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ Free Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing __________________________________________________ 🔎 Navigate Here: (0:00) - Teaser (0:28) - The Client Interview (1:17) - What does this content ‘solve’? (3:01) - The company that speaks to the prospect directly.. (3:06) - Imagine this.. (4:01) - Episode wrap-up Add Me ↘ ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
99% of podcasters make this mistake 16:59

לפני 28 weeks16:59

16:59

It’s one of the biggest motivators for podcasters – making money off your podcast. Which is all fine and good! After all, we help B2B podcasters, we’re no strangers to a bottom line. The issue here is the ways that people conventionally think will help them ‘get that money’. But is it at the expense of your brand? Your audience? Or even, dare I say, potential leads??? Tune in and let’s sort this all out! Earn revenue with your B2B podcast ➜ https://www.skool.com/the-launchpad-6641/about More Content Strategy ↘ How to Post Shorts on LinkedIn ➜ https://www.youtube.com/watch?v=OHHm-mFYf1M&t=24s Get More Leads on LinkedIn ➜ https://www.youtube.com/watch?v=NMuHySA_yQ4&t=2s 5000 Views Per Video on LI ➜ https://www.youtube.com/watch?v=1yAPDgkmuOQ Free Resources ↘ Grab our free form → https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing __________________________________________________ 🔎 Navigate Here: (0:00) - Intro (0:31) - Episode beginning (1:41) - How do we know how to do this? (2:35) - Two types of podcast (3:57) - Sponsors (5:41) - Don't take away time from listeners (7:16) - Charging your guests (9:02) - Promoting YOU (11:59) - Recap (13:05) - How do we do this?! (13:56) - Episode wrap-up Add Me ↘ ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
How to Get too Many Clients from Your Podcast 30:31

לפני 29 weeks30:31

30:31

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover In this week’s episode, I give you a look inside, a living, breathing podcast system. My good friend (and a LaunchPad apostle), Harry Phoku, has been breaking the mold for content for a while. Before him and I connected, he had a bonafide strategy for his podcast that even taught me a couple things. Most importantly – you’ll see his experience, from the work load and effort, to the rewards and benefits that Harry has experienced in his own podcast journey. Tune in to see if it’s worth it for you! 🔎 Navigate Here: 0:00 - Intro 0:51 - “Did you start a podcast to be different?” 2:16 - What Harry’s podcast ‘does’ for his content 5:16 - Harry’s podcast page experience 11:16 - Zeroing into what the podcast can do 14:14 - “Is your podcast where you want it to be?” 16:18 - What is going to help you/your business? 18:02 - The podcast lives forever 19:05 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
It Took me 5 Years to Learn these 3 Controversial LinkedIn Hacks 13:20

לפני 30 weeks13:20

13:20

If you own a business, you NEED to be on LinkedIn. ..and not just passively. You have to be an active, in-your-face advocate for your service, product or brand? Not in your nature? Outsource it. Don’t have the time? Get help. There are a million excuses and a million solutions – but only one path forward when you’re talking about worthwhile social media, and that’s LinkedIn. In this week’s video, I’m going to give you the “hacks” or shortcuts that all the influencers and big-name creators use – because at the end of the day, people like Alex Hormozi are a team , not necessarily a person. 🔎 Navigate Here: (0:00) - Intro (1:42) - My journey on LinkedIn (2:12) - Don’t go viral (6:39) - Don’t “do LinkedIn” by yourself (9:20) - START with video, don’t start w/ text (11:24) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
How to Manage Your Podcast Team...Copy Our Form 13:09

לפני 31 weeks13:09

13:09

🚀 Grab the Form - https://docs.google.com/document/d/1FPjlFuNiPF0CG9c-0TLshCKPdcByhCVaaHAX8gnYCwM/edit?usp=sharing You’ve heard it a million times before: “everyone has a podcast” And to a degree, it’s true. Digital content, short and long-form videos, podcasts – it’s all become democratized. Anybody can do it now. That doesn’t take away the effort you’ll have to put in, or in the case of this video, the organization and management you’ll need to keep your content consistent. This week, I’ll take you on a tour of our very own client portal and give you a peek into how I manage my podcast episode-by-episode. If you’re new to having a podcast or a B2B founder looking for a system to ‘tame’ the beast, you won’t want to miss this quick episode. 🔎 Navigate Here: (0:00) - Teaser (1:01) - Episode beginning (1:43) - Our client portal (3:01) - “Talent vs. time” decisions, using forms (4:33) - Distribution (5:26) - Filling out the rest of the form (6:47) - Using title and thumbnail variations (9:05) - The finished product (10:34) - Organizing your organic content (11:39) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
LinkedIn's New Video Feed → How to Get Access, Post and Increase Your Views 11:45

לפני 32 weeks11:45

11:45

For B2B content, some say it’s the answer to YouTube Shorts and TikTok and it’s right here on our beloved LinkedIn 😍 And guess what?! LinkedIn has told us next to nothing about how to use it let alone how to even know if you have the video feed in the first place. Luckily, I was chosen for the beta and I can give you a sneak peak into the power of this added feature as well as how you can use it. 🔎 Navigate Here: (0:00) - Teaser (1:22) - Intro to video (3:12) - How do you know if you have the feed? (4:10) - Uploading videos to the feed (5:09) - Do I need to just post vertical videos? (5:44) - Where does the video live? (6:32) - Increasing our reach (8:48) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
How to Grow Your Podcast without Social Media, Ads or Big Guests 49:27

לפני 33 weeks49:27

49:27

Dialing in your SEO is one of the strongest investments you can make in your marketing efforts. Is the same true for your podcast? Building an audience is one of the toughest obstacles you’ll face, so when you’re getting itchy with slow, steady growth – you may look to other options to get more traffic. In this week’s special episode, you get a sneak peek into our LaunchPad program and one of our guest experts, Anthony Nwaneri, as he takes the group through what podcast SEO is and how it can help your podcast get to the next level. 📌 Jump In Here: (0:00) - Teaser (1:01) - Episode beginning (2:03) - Start of presentation (4:16) - Intro to podcast SEO (7:04) - Podcast SEO has nothing to do with.. (8:42) - “Discoverablility” (10:33) - “Visibility” (13:04) - Listener engagement (17:41) - Retention (21:39) - Building high relevancy (26:05) - Q/A, getting engagement (28:03) - Q/A, canned intro vs. a trailer (31:30) - Keep it simple (39:03) - Analyzing podcast keywords (41:37) - Keyword stuffing for podcasts (47:53) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
Steven Bartletts Unique Podcast Strategy (Live from Podcast Movement 2024) 12:10

לפני 34 weeks12:10

12:10

🎙️ Ready to kickstart your podcast journey? Let’s chat! → https://calendly.com/podcastprinciples/discover We're celebrating a major milestone—our 200th episode—and it's all thanks to you! For this special occasion, we're bringing you insights straight from Podcast Movement 2024. In this episode, we dive into Steven Bartlett's podcasting empire, unpacking 5 years of his experience distilled into one power-packed 30-minute talk. We're breaking down everything you need to know—from his biggest strategies to the smallest details, like the CO2 levels in the room. Trust us, it doesn’t get more in-depth than this. Let's roll. 📌 Jump In Here: (0:00) - Teaser (0:41) - High demand/least supply (3:36) - Consistency (4:15) - Entertainment value (7:18) - Don’t romanticize your podcast (11:07) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
social media management is dead unless you do this instead 49:39

לפני 35 weeks49:39

49:39

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover When you want your content to “grow up”, you may think of hiring a social media manager. But in today’s digital marketing world – ‘management’ may not be what you’re looking for – especially if you’re not sure of where you want your personal brand or marketing efforts to go. 📌 Jump In Here: (0:00) - Social media management is DEAD (1:31) - Delivering results vs. organization (3:09) - Social media management is.. Managing (5:31) - Curation and RESULTS (7:14) - Managerial waste and marketing waste (8:53) - You’re missing out on collaboration (13:56) - Social media management isn’t built to last (14:46) - Why is media management brought in? (17:32) - VAs, marketing assistants, what does it mean? (19:36) - How involved do you want to be? (23:45) - Marketing has been democratized (25:48) - “Don’t do the middle ground” (27:27) - Are you the maestro? (28:49) - Your competitors aren’t willing to do this (32:15) - A strategy vs. a tactic (34:05) - The “feel” of promoting and finding clips (39:35) - Do founders need to suffer? (41:31) - How good is your ‘done-for-you’ content? __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
How to Create Video Content for LinkedIn (If You Want 5000+ Views) 7:18

לפני 36 weeks7:18

7:18

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover It’s one of the hardest things to do with video creation.. Starting! But when you're a founder wearing many hats - and when one of those isn't a marketing or promoting hat - then getting on video may be one of those items on your to-do list that sits and gathers dust. But maybe it doesn't have to be that way.. 📌 Jump In Here: 0:00 - Teaser 0:15 - What will video do? 1:35 - Hire a professional 2:21 - Do what you KNOW how to do 2:55 - Find the format that works for you! 4:10 - Everything mixes now 4:40 - Have a certain level of quality 4:49 - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
How to Know If You're the Problem — The B2B Marketing Strategy for Founders 10:06

לפני 37 weeks10:06

10:06

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover When it comes to a marketing campaign, there are dozens of people you would balme first before the founder – if that campaign didn’t take off the way it was supposed to. This is what we deal with at Principles. Founders trying to make an impact directly through their marketing content. Does it work? That’s where strategy and planning comes in. Tune in to see the three major areas you should be focusing in on. 📌 Jump In Here: (0:00) - Teaser (0:51) - Episode beginning (1:57) - Here’s where it went south (2:30) - The podcast wasn’t the problem.. (3:14) - Considering the commitment vs. results (4:12) - “Signals” (4:57) - “Consistency” (5:30) - “Predictability” (6:22) - The “eventuallys” of business (7:36) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
Shelby Shares Her Strategy to Reach 10,000 Downloads in 1 Year 35:08

לפני 38 weeks35:08

35:08

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover Shelby Clement is a Podcast Principles legend. One of our most successful podcast launches in our history. But to be honest, we can’t take all the credit.. Shelby is a stone-cold pro and a voracious marketer – and the best part? She’s not afraid to be authentic. Now, nearly a year after her launch and 60+ episodes later, Shelby returns to take us through her first year with her podcast. 📌 Jump In Here: (0:00) - Teaser (0:47) - Introduction to Shelby Clement (1:46) - The podcast experience for Shelby (3:14) - What has really “clicked” on the promotion side? (6:52) - “Everything is content”, importance of research (8:49) - Brand integrity + humanizing your brand (13:21) - Your personal brand helps for EVERY product and service (16:38) - You can grow faster if… (17:57) - A year in, what is your experience w/ podcasting? (20:51) - Marketing vs. production (for founders) (23:12) - When Shelby first started.. (26:26) - Do your research (x2), vanity metrics (29:26) - You have to put in the work.. (30:12) - Final thoughts (32:18) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
Do I Need a Social Media Manager? 9:15

לפני 39 weeks9:15

9:15

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover It’s time. We need to change what the title “Social Media Manager” means. Why? Because digital marketing and video content demands more than being simply “managed”. You need a creator, a collaborator – someone that is going to take your content, campaign, or brand to the next level. But why don’t we take it a step further.. Why do we need to have these people do so much while specializing in so little? In this episode, I’m going to explain to you the difference between having legit content strategy – and simply checking the boxes.. 📌 Jump In Here: (0:00) - The “manager revolution” (0:48) - Identifying “what doesn’t work” (1:38) - You need creation + curation (3:48) - Creation (4:21) - Curation (5:46) - The big problem here (7:25) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
I Asked Rob Dyrdek How to Grow My B2B Business (Throwback) 21:32

לפני 40 weeks21:32

21:32

🚀 Ready to get on video? Chat with me →https://calendly.com/podcastprinciples/discover Once upon a time, I got a little bit of business advice from the man himself, host of 'Ridiculousness', Rob Dyrdek's Fantasy Factory and Rob and Big -- Rob Dyrdek! What you may not know .. In addition to his television ventures, Dyrdek is a serial entrepreneur, founding several businesses through his venture studio, Dyrdek Machine, including Street League Skateboarding and Superjacket Productions (now Thrill One Media). He sits down with me briefly to discuss Podcast Principles, delivering creative services and more.. 📌 Jump In Here: (0:00) - Teaser (1:19) - Start of the interview (4:21) - “What’s been your biggest challenge?” (5:08) - “It’s a personal business” (7:17) - Creative services point back to the founder (11:07) - In business, you don’t know what you don’t know (18:02) - “Defining” your life and “envisioning your next version” (19:58) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
The Secret to Criticism that 5x'd My Business 11:53

לפני 41 weeks11:53

11:53

Rome wasn’t built in a day – and neither was your brand or business. Guess what? Your podcast or video content is no different. Look, we’re all on this journey to establish more authority for our brand or business, to drive more leads and extend our influence further and further. The how? That’s the difficult part and something that I’m trying to figure out myself on my own content journey . There were plenty of times I thought my podcast content made me look like the man, when it really didn’t. I thought I was really standing out, but I wasn’t. What changed? I got a bit of feedback – well, some harsh criticism that sent me down a little path of self-reflection. Criticism is crucial, lemme tell you why 👇 📌 Jump In Here: (0:00) - Teaser (1:01) - The best piece of business advice I’ve ever gotten (3:52) - Why video quality is so important (5:35) - This doesn’t happen overnight (7:23) - What do the professionals think? (9:28) - It’s all about how you process feedback (10:12) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
Double Your Clientele With This Video Strategy (All You Need is 1 Client) 13:18

לפני 42 weeks13:18

13:18

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover In the third installment of my three-part series on how to turn text content into video content – I explore another way that you can take traditional content and convert it into media that books calls, develops leads and helps you close sales. This week, I cover the classic case study – and explain how one simple adjustment can make all the difference when it comes to communicating your impact as an individual and a business. 📌 Jump In Here: (0:00) - Teaser (1:13) - Using case studies to BOOK calls (2:38) - 1st step, client selection (3:32) - “More case, less study” (4:17) - The before and after story (6:01) - Drop the “company mentality” (7:14) - Use this content in multiple forms (8:29) - What will this content do? (11:58) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
Turn Any Blog Into a Content Machine 11:35

לפני 43 weeks11:35

11:35

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover In today’s digital world, blogs are becoming less and less effective for B2B content marketing. Maybe you just started one – or have had one for years. The question is, how can you use that content you’ve already spent time on in a new way? You’ve known me long enough (I’m guessing) that you’ll already know my answer: it’s video! People often don’t realize that blog posts are fantastic starters for a podcast episode, or even a short video on the topic you choose. In this second installment of my three-part series on how to turn text content into video content – I dive into why you should be making this transition with your blog and what benefits it will bring you in the future. 📌 Jump In Here: (0:00) - Teaser (0:56) - Blogs and being a B2B consumer (1:53) - Reason #1, it works! (2:53) - Reason #2, it reflects modern consumer behavior (3:21) - We’re all B2C consumers (5:01) - Reason #3, repurposing (7:41) - Getting your production (8:28) - The last crucial step.. (9:31) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

The Ryan Sullivan Show

1
We Created the Most INSANE FAQ Section (Use this to Get Leads) 10:59

לפני 44 weeks10:59

10:59

🚀 Ready to get on video? Chat with me → https://calendly.com/podcastprinciples/discover It’s that classic problem that B2B content suffers from.. It’s a bit boring. This week’s episode is the first of a three-part series on how to turn text content into video content. To start, I’m going to show you how you can turn your FAQ section into content that will not only drive leads – but also content that your prospects and clients will actually consume . 📌 Jump In Here: (0:00) - Teaser (1:01) - The B2B problem (2:20) - How to take your FAQ section to the next level (3:03) - Implementing a video FAQ section (4:48) - Step one… (6:11) - Your FAQ can be content (7:17) - Reaching people where they’re at (9:34) - Episode wrap-up __________________________________________________ 👉 Why 70% of Podcasts Fail - https://youtu.be/FRpuSr_Lz9I 👉 Start Your Podcast Today: https://calendly.com/podcastprinciples/discover 🎤 Podcast Links - https://linktr.ee/sullybop ▶️ LinkedIn: https://www.linkedin.com/in/sullybop/recent-activity/ 📸 Instagram: https://www.instagram.com/sullybop/ ▶️ Facebook: http://www.facebook.com/sullybop…

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