How Joe Thurman Switched from Building A Service Company to SaaS Business

The SaaS Operator Podcast

On this episode of The SaaS Operator Podcast, we hosted Joe Thurman, co-founder of IIA Healthcare. IIA Healthcare is a SaaS that uses AI to help healthcare employers interview better.

This episode features the story of how Joe and his team took an internal tool to market as a SaaS product with over $1M ARR and $6M funding raised.

Joe also gives us the scoop on acquiring a smaller startup, Gritly, and their plans for the future.

Tune in to learn more about:

~ IIA Healthcare’s value proposition, team structure, and growth

~ How Joe built an internal tool into a successful SaaS product

~ Acquiring smaller startups as a growing startup

~ Hiring and managing engineering contractors engineering teams on contract

• (00:00) - Intro
• (00:10) - What is IIA Healthcare, and who it is for
• (01:30) - IIA’s founding journey
• (03:37) - Transitioning from a service to SaaS
• (06:50) - Taking an internal tool to market
• (08:35) - Why they chose the VC route
• (09:39) - IIA’s journey to raising $6M
• (10:21) - IIA's current ARR and team size
• (10:39) - The organizational structure at IIA Healthcare
• (11:17) - The importance of a COO/Operator for startups
• (12:05) - IIA's recent acquisition of a smaller startup
• (12:35) - Behind IIA’s early decision to acquire a startup
• (14:53) - Opportunities for startups to acquire venture orphans
• (16:54) - Deciding to hire the engineering team as contractors
• (19:10) - Keeping a committed team environment with contractors
• (21:09) - Evolving IIA’s value proposition with growth
• (25:46) - How IIA uses AI to improve hiring
• (29:00) - IIA's plans for the next 2 years
• (30:23) - Closing remarks

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Mentioned In The Episode

iiahealthcare.com – HR software in the healthcare space

ReactSquad.io - React.js Agency for Startups

Nikolas Chapoupis

On Twitter: https://twitter.com/nikolas_chap

On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis

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