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Marketing for tech founders, fundraising in 2024, and more with Ivan Maryasin, founder of Monite
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תוכן מסופק על ידי EarlyNode and Nikolas Chapoupis. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי EarlyNode and Nikolas Chapoupis או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In this episode of The SaaS Operator Podcast, we sit down with Ivan Maryasin, founder of Monite, a groundbreaking platform that's reshaping the world of B2B finance by enabling platforms like vertical SaaS providers, B2B neo-banks, and payment providers to evolve into finance super apps.
Tune in to learn more about:
~ Realistic approach to fundraising in current market conditions.
~ Marketing insights and strategies for technical founders.
~ Freelance vs. in-house teams.
Timestamps:
- (00:00) - Intro
- (00:30) - How Monite helps B2B startups become finance super apps?
- (02:04) - Target audience and market strategy for Monite.
- (03:54) - Why Monite went for account-based management over PLG.
- (05:25) - Monite’s market strategy and customized messaging for different verticals.
- (09:47) - How Monite’s marketing team executes their strategy.
- (11:47) - Ivan’s plan to refine sales with account-based marketing strategies.
- (13:49) - Tech team structure of Monite and their international expansion.
- (15:47) - Sales and marketing structure of Monite.
- (20:15) - The challenge of fundraising in current conditions.
- (25:32) - Benchmarks to raise Series A in 2024.
- (26:37) - Essential marketing strategies and insights for technical founders.
- (29:06) - Outro
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Follow Ivan:
On LinkedIn: https://www.linkedin.com/in/ivanmaryasin
On Twitter: https://twitter.com/ivan_maryasin
Mentioned In The Episode
Monite Financial Operations Automation Tool for Businesses.
ReactSquad.io React.js Agency for Startups
Nikolas Chapoupis
On Twitter: https://twitter.com/nikolas_chap
On LinkedIn: https://de.linkedin.com/in/nikolas-chapoupis
EarlyNode
On LinkedIn: https://www.linkedin.com/company/earlynode
On Twitter: https://twitter.com/EarlyNode
On Instagram: https://www.instagram.com/earlynode_crew/
On Facebook: https://web.facebook.com/earlynode
On YouTube: https://www.youtube.com/@earlynode
On TikTok: https://www.tiktok.com/@earlynode
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