Chili Piper's demand generation game: with Tara Robertson

The SaaS Sprints Podcast (Content Marketing Podcast)

In this episode of The SaaS Sprints Podcast, Tara Robertson, the head of demand generation at Chili Piper shares an inside scoop of what makes their demand generation model effective, their social media strategy, and why their sales team takes a no discount policy stand.
She discusses what makes the different channels of Chili Piper tick, sometimes even with on zero budget.
If you want to learn how to do demand generation the right away, the role of content in demand generation, and the mistakes to avoid when building your demand generation program, this episode is for you.
We hope you're able to apply the tips from this episode to generate demand across your channels, attract the right audience, and grow your business.
𝗖𝗛𝗔𝗣𝗧𝗘𝗥𝗦
00:00 - Intro
01:08 - How are demand generation and demand capture different
02:50 - Role of content in demand gen for Chili Piper
04:09 - Piper takeovers
06:10 - Thought leadership execution process
08:35 - Overcoming objections in though leadership execution
09:30 - Qualifying intent across channels
12:40 - Should there be gated content at all?
14:32 - Newsletter as an alternative to traditional gated content
15:53 - Podcasting as an integral demand generation lever
17:11 - Metrics to measure demand generation
19:02 - Rapid Fire Questions
23:09 - Connect with Tara on LinkedIn
23:37 - Parting msg: Try to find your community
💌 Connect with Tara Robertson💌
➟ Linkedin 🔗 https://www.linkedin.com/in/taraarobertson/
➟ The Sprinter (newsletter)
https://www.linkedin.com/newsletters/7063723586229858304/
✨ 𝐉𝐨𝐢𝐧 𝐒𝐚𝐚𝐒 𝐒𝐩𝐫𝐢𝐧𝐭𝐬 ✨ 🔗https://www.youtube.com/channel/UCqsjyAAFlGB7quLff-cW5-g/
🍁 𝗔𝗯𝗼𝘂𝘁 𝗦𝗮𝗮𝗦 𝗦𝗽𝗿𝗶𝗻𝘁𝘀 🍁 SaaS Sprints is a content marketing agency that helps SaaS drive revenue with content that ranks, brings qualified traffic, and converts. If you are looking for domain experts in SaaS to build your content strategy and also create content you can swear by, let's talk!
No more dealing with project managers or junior writers without domain expertise. You talk to us, and we deliver -- without losing anything in the game of telephone.
#saas #contentmarketing #demandgeneration
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