Is AI making boring content? We talk with Jess Crandon from Salesforce to find out..

The Sausage Factory

In this week's episode we talk to Jess Crandon, Senior Copywriter and Content Marketer extraordinaire from Salesforce. We’ll be talking to her about her journey in content, how we might be on the precipice of terrible content with the influx of AI in our search results and finding out how she uses feedback to make great content.

Jess will also be sharing some examples of great content in Matt’s Bangers and some not-so good content in Sausage of Death. It’s one episode you don’t want to miss!

--- What we discuss ---

- An introduction to Jess

- The blend - we talk about managing content feedback and insight from stakeholders

- Insight on the state of industry - are we on the precipice of ‘great or terrible’ with AI content?

- Importance of reader and audience first content!

- Matt’s bangers - we talk Jess’ all time favourite content

- Sausage of death - Jess’ worst content that she has read!

- Next on The Sausage Factory

--- Connections —

- Jess’s LinkedIn

- Jess’s example

- The Rockee site

- Rockee Twitter

- Rockee LinkedIn