Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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תוכן מסופק על ידי Jeffrey Shaw. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jeffrey Shaw או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
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640: Teri Johnson - Harlem Candle Co: A Brand Story
MP3•בית הפרקים
Manage episode 278509290 series 164106
תוכן מסופק על ידי Jeffrey Shaw. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jeffrey Shaw או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Building a successful brand is about so much more than your product itself. It’s about selling the mood your product creates; the experience, from start to finish. From the moment you enter a website and read the description of a product, to the messaging, the packaging, the vessel - it all needs to have a unified presence. This is how you captivate and inspire your client, through storytelling and connecting them to your product. When designing all aspects of your brand - product, packaging, social media, etc - it’s important to pull from what inspires you. Your family history, travel, or current surroundings will help influence the vision of your brand. Storytelling through colors, design, fragrance, or sound can connect all of your inspirations and tie everything in your brand together. To help us better understand how to create a successful and unified brand - I’ve brought on travel and lifestyle expert, and founder of Harlem Candle Company, Teri Johnson. Teri, a native Texan, decided to make the New York City neighborhood of Harlem her permanent home and through intense research, she discovered Harlem’s vibrant and rich past. She started the Harlem Candle Co. in her kitchen in 2014. Through her travels to nearly 70 countries, she discovered the power of scent and its ability to transport you through time and place. Teri now designs fragrances alongside award winning perfumers to produce beautifully scented candles that celebrate the Harlem Renaissance. Learn more about Teri’s successful brand story - by downloading this episode now. “I want to constantly elevate the brand and constantly deliver the best customer service and fulfillment service possible. That’s the goal.” -Teri Johnson Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights –
…
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- Examine what’s important to you and what you believe; maintain those values while being flexible in your approach to life and business.
- Trust that enough people see value in what you do and want to work with you, be comfortable and confident in that.
- Don’t become so much of an expert that you become selfish more than selfless.
- Be confident that you are giving your client what they need, even if it’s not what they think they want.
- Pattern matching is the essence of everything we do; when you see the patterns, you can solve problems more efficiently.
- You can’t connect the dots moving forward, only when you’re looking back.
- See how your unique ability aligns with what you love to do through stepping outside yourself.
- Teri Johnson’s Website
- Teri Johnson’s LinkedIn
- Teri Johnson’s Twitter
- Teri Johnson’s Instagram
- Teri Johnson’s Facebook
- Website
- Coaching support
- My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available!
- Watch my TEDx LincolnSquare video and please share!
943 פרקים
MP3•בית הפרקים
Manage episode 278509290 series 164106
תוכן מסופק על ידי Jeffrey Shaw. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Jeffrey Shaw או שותף פלטפורמת הפודקאסט שלו. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Building a successful brand is about so much more than your product itself. It’s about selling the mood your product creates; the experience, from start to finish. From the moment you enter a website and read the description of a product, to the messaging, the packaging, the vessel - it all needs to have a unified presence. This is how you captivate and inspire your client, through storytelling and connecting them to your product. When designing all aspects of your brand - product, packaging, social media, etc - it’s important to pull from what inspires you. Your family history, travel, or current surroundings will help influence the vision of your brand. Storytelling through colors, design, fragrance, or sound can connect all of your inspirations and tie everything in your brand together. To help us better understand how to create a successful and unified brand - I’ve brought on travel and lifestyle expert, and founder of Harlem Candle Company, Teri Johnson. Teri, a native Texan, decided to make the New York City neighborhood of Harlem her permanent home and through intense research, she discovered Harlem’s vibrant and rich past. She started the Harlem Candle Co. in her kitchen in 2014. Through her travels to nearly 70 countries, she discovered the power of scent and its ability to transport you through time and place. Teri now designs fragrances alongside award winning perfumers to produce beautifully scented candles that celebrate the Harlem Renaissance. Learn more about Teri’s successful brand story - by downloading this episode now. “I want to constantly elevate the brand and constantly deliver the best customer service and fulfillment service possible. That’s the goal.” -Teri Johnson Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights –
…
continue reading
- Examine what’s important to you and what you believe; maintain those values while being flexible in your approach to life and business.
- Trust that enough people see value in what you do and want to work with you, be comfortable and confident in that.
- Don’t become so much of an expert that you become selfish more than selfless.
- Be confident that you are giving your client what they need, even if it’s not what they think they want.
- Pattern matching is the essence of everything we do; when you see the patterns, you can solve problems more efficiently.
- You can’t connect the dots moving forward, only when you’re looking back.
- See how your unique ability aligns with what you love to do through stepping outside yourself.
- Teri Johnson’s Website
- Teri Johnson’s LinkedIn
- Teri Johnson’s Twitter
- Teri Johnson’s Instagram
- Teri Johnson’s Facebook
- Website
- Coaching support
- My book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible is now available!
- Watch my TEDx LincolnSquare video and please share!
943 פרקים
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