The discipline of telling the truth

The Shift Control Sales Podcast

The only thing that matters is making yourself understood. Good communication is critical to any aspect of our lives and despite the dominance of moving image, writing is an important aspect of good selling Take away exaggeration, superlatives, adverbs and adjectives you start to get close to the heart of good writing. Truth. Ernest Hemmingway said that it takes great discipline to write truthfully. And so to this podcast - memories of Sunday afternoon's Big Movie a few decades ago...the Iceberg Theory and the economy of good writing. And the importance of truth.