Hyper-local calligraphy business

The Shinah Show

Building a business in your hometown

“You don’t need a huge instagram audience or email list…you can grow a thriving business rooted in the physical PLACE and community you’re in.”- Shinah
I have three stories for you today - all students of mine - all building calligraphy businesses very much based in their physical home towns.

And those communities aren’t huge. In fact, two of them are in pretty RURAL areas. Listen in to find out how they’re doing it.

(I also give you the lowdown on the Burning Man Mudpocalypse that I just escaped from - p.s. it was amazing)

Here are the three inspiring business owners I’m telling you about today:

• Dani (@RogueLetters) - Took my calligraphy courses back in 2018, started her calligraphy business in 2019 and has just now opened her very own calligraphy BOUTIQUE in Worcestershire, UK. It’s not something she ever thought would happen for her… but she’s feeling “so happy” about it.
• Amanda (@handletteringwithamanda) - Through business coaching with me, she finally felt empowered to really GO AFTER her calligraphy business… even though she literally lives on a FARM in a rural area. She just set up a lovely outdoor space under a sprawling tree on her property to teach calligraphy workshops and is collaborating with nearby pumpkin patches and coffee shops to expand her biz.
• Stacie (@kotoba.creates) - Lives in Oahu, Hawaii and has always focused on growing her business more locally. She does signage for neighborhood restaurants and just got a laser engraver so she could partner with local shops and create customized gifts.

Your business doesn’t have to be huge and online-famous in order to be fulfilling (and bring in life-changing income.)

I hope this gives you a look at how wide the opportunities are when you finally let yourself believe that it might be possible for you ;)
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Want to go beyond basics and develop your own signature calligraphy style?

My Modern Calligraphy 201 INTERMEDIATE COURSE is open for enrollment through this Sunday, September 17, 2023!
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