Elsie Rutterford: From blogger to multi-million pound beauty brand

The Small Business Sessions

The Small Business Sessions, Enterprise Nation's podcast, is back for a seventh exciting series of inspiring entrepreneurial stories and expert business tips! The podcast is powered by the business.connected online training programme and our partners Vodafone Business, Constant Contact, JP Morgan and Dropbox.
Joining freelance journalist Dan Martin for episode one of the new season is Elsie Rutterford, co-founder of skincare brand BYBI Beauty.
The original idea for the business, which stands for ‘By Beauty Insiders’, came about after Elsie and her partner Dominika started making their own natural skincare products using food. The brand's products are now sold online and in retailers around the world.

During the fascinating chat, Elsie and Dan discuss growing a multi-million-pound brand, creating the world's first carbon negative skincare product, raising finance, getting stocked in major retailers, personal branding and more.

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To find out more, go to www.enterprisenation.com/businessconnected
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