[PLAYBOOK] The Power of Handwritten Letters in a Digital World (Matt Young)

The Snoball Effect

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In this episode of The Snoball Effect featuring Matt Young, CEO of IHAUL MOVE and founder of MovingLetters.ai, the conversation delves into the importance of personalization in customer engagement within the moving industry. Matt emphasizes that modern customer outreach has become impersonal, often relying on surface-level communication like phone calls and texts. To counter this trend, he advocates for the use of handwritten letters, which he believes create a lasting impression on potential clients. His company, MovingLetters.ai, blends technology with the charm of handwritten letters, helping moving companies stand out by offering a personal touch that resonates, particularly with women, who often make the household decisions during a move.
Matt discusses the unique combination of data and personalization that sets MovingLetters.ai apart. The company uses data on new home listings to send handwritten letters to homeowners on behalf of moving companies, offering personalized messages that engage the recipient emotionally.
By doing so, they humanize the moving process, which is often stressful, and create a deeper connection with clients. Matt shares a successful example of one of his clients who included his wedding photo on the letter, which resonated with recipients and helped build trust.
Finally, Matt talks about the future of technology in the moving industry and his experiences with AI. He notes that AI tools, like ChatGPT, have revolutionized certain aspects of the business, particularly in terms of efficiency and SEO optimization.
However, he stresses that AI should not replace the human element of customer service, but rather complement it by freeing up time for companies to focus on personalized outreach. Looking ahead, he predicts that AI and automation will continue to evolve, impacting the industry in areas like customer service and lead generation, while maintaining the core value of human connection.
To connect with Matt:

• Website
• LinkedIn

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