Episode 35: How to uplevel a saturated industry with Jacklyn Shenvar, Founder - NUPRAVA

The Social Impact Startup

Jacklyn Shenvar is the Founder of NUPRAVA, a yoga mat & yoga essentials company. With a background in Sales & Marketing at Fortune 500 companies, her strategic mind paired with a need she saw firsthand in the wellness industry created the foundation of which her company is built upon.

During a time in her life that consisted of a jam-packed daily schedule, Jacklyn’s hour long yoga practice was the time when she could “return to herself”. Despite being a saturated industry, Jacklyn hadn’t found a mat that checked all of her boxes around cleanliness, sustainability, durability, functionality and design. So, she made one that checked every box.

In our conversation, we discuss:

• Why customer satisfaction is vital to any business
• How to up-level the standard in a saturated industry
• Why it’s important to do the research and find all of your options so that you’re always making the most informed decisions
• The process of sourcing sustainable materials & finding the right supplier
• The importance of validating your claims around your product
• The positive and negative impacts of the pandemic on her company
• Whether or not sustainability is becoming a more accessible space
• The importance of networking as you build a company
• And how she balances working full-time while starting a company

With a vision of eventually becoming a circular company, Jacklyn’s aspirational growth for her company starts with the concept of returning to self. At a time when the need for self-care is at an all-time high, NUPRAVA is leveling up the standard of products that are being sold in the yoga space.

Connect with Jacklyn:

https://nuprava.com/

https://www.instagram.com/nuprava/?hl=en

Our intro theme song is “Pico & Westwood” by Esbie Fonte. Check her out here:

https://www.esbiefonte.com/