Setting The Standard in Better for You Beverages

The Social Standard Podcast

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3y ago 51:13

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Jess Phillips | CEO of The Social Standard is back to speak with Allison Ellsworth, the Co-Founder and Chief Brand Officer of poppi, a modern, fun(ctional) prebiotic soda designed for the next generation!

poppi was born from Allison’s relentless pursuit to build the perfect healthy soda — one with full flavor, real digestive health functionality, and clean ingredients that are good for you. In 2015, she started having a variety of health problems and discovered that Apple Cider Vinegar (ACV) could reset and naturally detox her body, improving everything from her gut health and immunity to refining her complexion. She started drinking ACV every day, and within two weeks, all of her symptoms subsided. It was life changing, but there was an issue – drinking ACV alone had a less appealing taste. Allison went to her kitchen and began experimenting, working around the clock to create a better tasting ACV beverage made with real fruit juice. The goal was simple, keep it healthy and make it taste amazing. The result was poppi, which first launched in 2017 and was later re-branded in Spring 2020.

Allison is widely recognized as a pioneer in beverage product development, and she is the recipient of the prestigious “Best New Beverage” Award from the publishers of BevNet (2016)., She is also a respected entrepreneur and business leader. After gaining early traction at local Farmer’s Market, Allison and her husband Stephen took their vision to the next level and pitched their beverage on ABC’s Shark Tank. The pair secured a 6-figure investment from Rohan Oza and have since received additional investment and guidance from Rohan’s CAVU Venture Partners.

Allison is a graduate of the University of North Texas and a proud mother of two. Prior to creating poppi, she worked in research as a landman within the Oil and Gas industry. Since creating this company from her own personal experience, Allison’s life and health have changed for the better. She cannot wait to share poppi with as many people as possible.

The real takeaway in this episode is the details about all the levels between poppi’s success! Allison describes both the risks and rewards of launching this business amid the chaos of 2020 all the way to where they are now!

Allison takes us way back to when this was a health hack made out of her own necessity. We hear the amazing story of how it grew organically by simply sharing with neighbors and how that turned into tons of orders! Hear the amazing story of how poppi and Wholefoods first met at a farmer’s market by chance and how that transformed into poppi living on their shelves today!

Complete with a real-life Shark Tank story, this is an episode you won’t want to miss!

For more info on poppi:

Website

https://www.drinkpoppi.com/

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To set the standard in influencer marketing, please check out our website at www.sostandard.com or follow along with us on Instagram and Linkedin. And be sure to head over to The Social Standard Youtube channel for our video version.

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