#158 Indigo SportsTech - An early stage VC fund that pioneered sports tech investments in Europe

The SportsTech Allstars Podcast

Interviewing Petr Zhukov, Founder & CEO at Indigo SportsTech

Founded in 2019 Indigo Sports Tech focuses exclusively on sports tech ventures and participated in Seed pre-A and A rounds. With a segment focus spanning from smart wearables and gadgets to sports media and marketing, fan engagement and e-sports. The fund's geographic focus is the EU, but it also has exposure to the US and Israel. With 9 investments and 3 exits Indigo is one of the most experienced investors in this space worldwide.

In this conversation, Petr talks about the origins of Indigo SportsTech that stems from Indigo Capital. It was established in 2019 as an early stage investment fund. Pioneers in sports tech investments in Europe, Indigo SportsTech has started to make investments overseas and across sectors. He also discusses the new Association with SportsTechX as Rohn joins in as a Venture Partner. Petr also gives us an insight into the deployment of a new fund that has a rich pipeline of good companies. He also notes that AI will penetrate the sports market soon enough and we are currently picking our bets. There’s the application of AI in all areas of sport and there's a lot of money to be saved and to be made.

To learn more, visit http://indigosportstech.com

Hosted by Rohn Malhotra from SportsTechX - Data & Insights about SportsTech startups and the surrounding ecosystem.