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E31: ET Money's 82% Form Fill Rate Magic in a World of Choices
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תוכן מסופק על ידי Ankur Gattani. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ankur Gattani או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
In a world where form-filling for investments feels daunting, ET Money boasts an exceptional 82% form-fill rate, showcasing their user-friendly approach. Tune into this episode to know how user personas are meticulously shaped into a refined art. Santosh Navlani sheds light on "Genius," a data-driven feature guiding users to optimal investments. ET Money isn't just an investment platform; it crafts precise financial journeys.
- (00:52) - From Accidental Entrepreneurs to FinTech Innovators
- (03:09) - Then vs. Now: The Evolution of Wealth Tech in 5 Years
- (05:20) - ET Money: Empowering Through Financial Education
- (08:43) - Smart Choices, Long-Term Gains: ET Money's Investment Landscape
- (12:19) - ET Money's Umbrella: Sheltering Investments and Dreams
- (16:14) - Psychographic Investing: Attracting Long-Term Investors
- (18:18) - Decoding Investor Journeys: Unraveling Individualized Routes
- (21:12) - 82% Form Fill Rate: A User Engagement Miracle
- (24:41) - Empowering Investors: The Direct vs. Regular Dilemma
- (28:42) - User Experience Redefined: How FinTech Innovations Alleviated Investment Frictions
- (31:26) - Fine-Tuning Investments: How Investor Personas Shape Portfolio Protection
- (34:04) - Elevating Financial Well-being: Genius as the Cornerstone of Empowered Investment Decisions
- (40:18) - The Upsell Dynamics: Exploring the Journey from Trial to Genius Subscription
- (47:29) - Understanding ET Money's Advisory vs. Operational Capabilities
- (54:30) - Aspirations and Challenges in Tailoring Content for Individual Investor Needs
- (56:49) - Breaking UX Norms and Discovering Surprising User Behaviors
- (01:02:46) - Shaping a Strategy Rooted in Financial Literacy
- (01:06:17) - Recognizing the Role of Timing in Customer Conversions
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