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E45: Policy Holders, Premiums, and Buyer Personas
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תוכן מסופק על ידי Ankur Gattani. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Ankur Gattani או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.
Insurance is probably one of the most competitive and difficult businesses to be in. It's a push category, and the lack of education doesn’t help its cause. Only once a year will the customer actively want to be touched base with, and that is at renewal. But what sets these 2 apart?
- (00:52) - More About The Insurance Landscape In India
- (07:27) - Their Strategies — Diving In Headfirst Or Playing It Safe?
- (13:25) - The Big Buyer Persona
- (19:03) - The Post-Purchase Game: What Metrics Do They Track?
- (25:12) - Selling Insurance: What Are Your Users Looking For?
90 פרקים
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