EP06: Julia Gudzent - Finding 99 Red Balloons In The Middle Of Nowhere

The SuperSwell Podcast

Your host, Paul Cheetham, is joined by Berlin-based Festival Booker Extraordinaire, Julia Gudzent.
Julia is a truly excellent booker who programs loads of national and international festivals including Melt, Lollapalooza Berlin, SuperBloom, Body & Soul, Untold, and Neversea festivals.
We talked about how Julia has been facing up to lockdown and using the downtime from festival booking to launch a new agency for cultural change called Misc.Berlin which looks to enhance productivity in the work place through diversification and empowerment.
We also talked about the difficulties of dealing with the months of Covid-19 lockdown and the importance of seeking professional help to keep our mental health in working order. We find out how Julia's problem-solving skills, including having to find 99 Red Balloons for Kylie at a festival in the middle of nowhere, help with her work for Misc. We also hear how Paul's attempt to reinvent himself by changing his name quickly fizzled out and how he had to persuade Julia to book a then unknown but promising act called Christine & The Queens for one of her festivals.
Links:
Agency For Cultural Change:
Misc.Berlin: https://www.miscberlin.com
Mental Health Specialist (in German):
Mental Health In Music: https://www.mim-verband.de
Anne Löhr: https://www.anneloehr.de
Festivals:
Lollapalooza Berlin: https://www.lollapaloozade.com
Melt!: https://meltfestival.de/en/
Super Bloom: https://superbloom.de
Body & Soul: http://bodyandsoul.ie
Untold: https://untold.com
Neversea: https://www.neversea.com
We recorded this episode on Wednesday 13th January, 2021.

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