#60: A Lawyer's Perspective on On-line Marketing with Annette Choti of Law Quill

The Tech Savvy Lawyer

With everything moving forward with technology, your internet presence is important as a lawyer. There is a huge amount of software you can use to work smarter, not harder, and this will ensure that you drive traffic to your website, build brand awareness, and demonstrate your expertise, authority, and trustworthiness. This week, we are joined by Annette Choti to discuss what attorneys can do to improve their presence on the Internet.

Annette is the founder and owner of Law Quill. For your law practice, they offer branding services, website services, onsite and offsite SEO, unique SEO content, social media marketing, and backlinks. Annette is the author of the book "Click Magnet: The Ultimate Digital Marketing Guide for Law Firms" and the host of the Legal Marketing Lounge podcast. She is an attorney of 20 years and has given keynote speeches to bar associations and legal and business associations throughout the United States and Canada. Annette is a weekly contributor to Above the Law and Attorney at Work online publications as a digital marketing expert for law firms.

Join Annette and me as we talk about the following three questions and more!

1. What are the top three Tech Tips lawyers can do on their own to improve their presence on the internet?

2. What are the top three pieces of tech an attorney should get if they want to get into podcasting?

3. What are the top three ways attorneys can use AI? Like chat GTP to increase online content for the practice?

In our conversation, we cover:

[01.11] Tech setup – Starting the conversation, Annette shares her current tech setup and why she switched from Android to Apple products.

[10.18] Tech tips – Annette shares the top three tech tips that lawyers can do to improve their presence on the internet.

[19.26] WordPress or Squarespace – Annette shares why she recommends WordPress instead of Squarespace.

[24.07] TikTok – We talk about the only suitable time attorneys should engage in TikTok.

[19.15] Podcasting- We talk about the top three tech pieces attorneys should get if they are going to start a podcast.

[33.41] Using AI – Annette shares her opinion on attorneys using AI to make creative content.

* Editor’s note: I commented about the cameras for the iPhone 14 v. Samsung S23 in this episode that was recorded before I learned of some news about the Samsung S23's "moon shot."

Resources:

Connect with Annette

• E-Mail

• LinkedIn

• Website

• Podcast

Book by Annette

• Click Magnet: The Ultimate Digital Marketing Guide For Law Firms

Equipment Mentioned in the Podcast

• MacBook Pro

• Microsoft wireless comfort keyboard 5050

• Logitech webcam

• Audio-Technica microphones

• iPhone 14 Pro

• Galaxy S23 | S23+

• Acer monitors

Software & Services Mentioned in the Podcast

• WordPress

• Elementor

• Wix

• Squarespace

• Canva

• Later

• linktr.ee/

• smarterqueue.com/