EP 9: Understanding Match Types for Amazon Ads with Abe

The Top of Search Show - Amazon, Walmart, Ecommerce, and More

🎙 Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization.

🔑 Key Takeaways

📢 Understanding Match Types is Essential

· Amazon offers multiple match types: Exact, Phrase, Broad, Broad Match Modifier, and Automatic campaigns.

· Exact Match targets precise keywords, while Phrase Match allows variations before or after the keyword.

· Broad Match provides the widest reach but can be less precise.

· Automatic Campaigns rely on Amazon’s algorithm to find relevant placements.

💡 Negative Matching & Bid Adjustments

· Negative Match prevents wasted ad spend on irrelevant search terms.

· Bid Adjustments help fine-tune performance without over-relying on negative matching.

· Brands should test all match types to find the most profitable structure.

🚀 Campaign Segmentation & Strategy

· Multiple campaigns per product allow better control over bids and performance.

· Avoid "set it and forget it"—ad campaigns require regular optimization.

· Event-based advertising (e.g., Shark Tank, Oprah’s Favorite Things) needs strategic scaling of budgets and placements.

⚠️ Common Mistakes to Avoid

· Over-reliance on one match type limits ad performance.

· Lack of negative matching leads to unnecessary spend.

· Not monitoring ad spend can cause budget waste, especially during peak events.

🎯 Final Thoughts
Amazon advertising requires ongoing management, testing, and adjustments to stay profitable. Understanding match types, bidding strategies, and segmentation can maximize ad efficiency and ROI.

📢 Stay informed, test regularly, and never assume a one-size-fits-all strategy! 🚀

פרקים

1. EP 9: Understanding Match Types for Amazon Ads with Abe (00:00:00)

2. Why Match Types Matter for Ads (00:00:47)

3. Building a Campaign: The Basics (00:02:10)

4. Keyword vs. Search Term: Key Differences (00:03:08)

5. Automatic Campaigns & Their Subtypes (00:04:04)

6. Exact Match: The Most Focused Option (00:06:27)

7. Negative Matching: Controlling Your Traffic (00:11:45)

8. Broad Match Modifier: Adding Control (00:12:49)

9. Broad Match Modifier: Adding Control (00:12:49)

10. When & How to Use Automatic Campaigns (00:16:02)

11. Why You Should Test All Match Types (00:18:36)

12. The Importance of Negative Matching (00:21:43)

13. Campaign Segmentation: Why It Matters (00:28:44)