EP 7: Amazon's "Brand Building Era" - Keys For Amazon Success In 2025 With Jessica Wright The Top Of Search Show - Amazon, Walmart, Ecommerce, And More podcast

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EP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wright

29d ago 1:07:36

שתפו

תוכן מסופק על ידי Abe Chomali and Robyn Johnson, Abe Chomali, and Robyn Johnson. כל תוכן הפודקאסטים כולל פרקים, גרפיקה ותיאורי פודקאסטים מועלים ומסופקים ישירות על ידי Abe Chomali and Robyn Johnson, Abe Chomali, and Robyn Johnson או שותף פלטפורמת הפודקאסט שלהם. אם אתה מאמין שמישהו משתמש ביצירה שלך המוגנת בזכויות יוצרים ללא רשותך, אתה יכול לעקוב אחר התהליך המתואר כאן https://he.player.fm/legal.

🎙 In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon.

🔑 Key Takeaways:

🏗 Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic private-label products.
✅ Compliance & Regulations: She discusses how meeting strict international regulations (e.g., EU standards) can give brands a competitive advantage when expanding to the U.S.
📈 Marketplace Evolution: Amazon's landscape is shifting, making it harder for "me-too" products to succeed. Building brand loyalty is more important than ever.
📢 Social Commerce & Influencers: Using TikTok Shop, Instagram, and influencer marketing is becoming essential for driving brand awareness and sales.
🛡 Protecting Your Brand: Registering trademarks, copyrights, and utilizing Amazon Brand Registry are crucial for safeguarding a brand from copycats.

פרקים

1. EP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wright (00:00:00)

2. Welcome to Top of Search! (00:00:35)

3. Introducing Jessica Wright President of A02 Management (00:00:45)

4. Why Brand Building is the Future of Amazon (00:04:35)

5. The Success of Product Businesses on Amazon Up to Today (00:07:42)

6. How Saftey and Compliance Is Effecting the Amazon Marketplace (00:11:20)

7. The Challenges and Costs of Brick and Mortar (00:18:21)

8. Are The Days of Testing A Product on Amazon Over? (00:20:25)

9. Attribution from Off Amazon Efforts (AMC) (00:24:27)

10. Is Private Viable Still on Amazon is 2025? (00:29:28)

11. Understanding Brand Life Cycles and Aquisitions (00:30:30)

12. How Can You Build a Brand Around Your Private Label Product (00:40:43)

13. Using Organic Social Media to Grow Profits and Extend Product Lifecycles (00:43:49)

14. Building A Trade Dress for Your Brand (00:50:49)

15. A Checklist for Brand Building (00:52:14)

16. Social Commerce (00:56:12)

17. Welding, Roosters, & Chickens (00:59:44)

10 פרקים

🎙 In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon.

🔑 Key Takeaways:

🏗 Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic private-label products.
✅ Compliance & Regulations: She discusses how meeting strict international regulations (e.g., EU standards) can give brands a competitive advantage when expanding to the U.S.
📈 Marketplace Evolution: Amazon's landscape is shifting, making it harder for "me-too" products to succeed. Building brand loyalty is more important than ever.
📢 Social Commerce & Influencers: Using TikTok Shop, Instagram, and influencer marketing is becoming essential for driving brand awareness and sales.
🛡 Protecting Your Brand: Registering trademarks, copyrights, and utilizing Amazon Brand Registry are crucial for safeguarding a brand from copycats.

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