Power Kid Podcast: Talking Toy Commercials with John Papa of Massimoto Media

The Toy Book Podcasts by Adventure Media & Events

In this week’s episode of the "Power Kid Podcast," host Phil Albritton of Power Kid Design welcomes award-winning producer, director, composer, John Papa to the show.

Papa is the co-founder and executive producer at Massimoto Media, a New England-based production outfit that creates commercials, films, and videos for clients including Hasbro, TOMY, Rollplay, and more. Papa was recruited by Hasbro to build and establish its in-house Hasbro Studios where he led its growth across the production of commercials and videos for the company's iconic toy brands.

On the show, Albritton and Papa discuss the early days of Hasbro Studios and how the company began its push into content-based entertainment. From there, Papa discusses some of his favorite projects, including the stop-motion animation created for TOMY's line of John Deere Monster Treads and how he and his wife, Katy Magee, collaborate to create compelling content.

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