What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45

The Typecast: Grow Your Art Business

Can two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business.

We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to make art that fulfills us and supports our lives.

If you’re an artist or creative professional looking for a fresh perspective on goal-setting, balancing passion projects with profitability, or simply trying to figure out how to thrive in a creative business, this episode is for you.

All that and more when you listen to this episode:

• Why we’re prioritizing happiness in our art business this year
• How we set a $100K income goal (and broke it into $40K from licensing and $60K from freelance)
• The reality of gross vs. net income in creative work
• How we use our experience to reverse-engineer our plans
• Tips for leveraging licensing and freelancing to complement each other
• Why collaboration, delegation, and pitching are essential for scaling your creative business
• How we balance creative freedom with the realities of running a business

Mentioned in this episode:

• Kate at Folk Founded
• Lauren Hom of Hom Sweet Hom

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

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Keep the conversation going on Slack

Learn more about Art Licensing with Goodtype

Grow your art licensing portfolio with 5 free prompts!

Grab your tea, coffee, or drink of choi

Connect with Katie & Ilana from Goodtype

• Goodtype Website
• Goodtype on Instagram
• Goodtype on Youtube
• Join the Good Guild

Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets!

Leave us a review on Apple Podcasts
Subscribe to the show
Tag us on Instagram @Goodtype
Follow us on Tiktok @lovegoodtype
Learn from Katie and Ilana
Grab your tea, coffee, or drink of choice, kick back, and let's get down to business!