Vulnerable leadership with Paul Fraynd

The Ultimate Landscape CEO - Jeffrey Scott

Paul is the CEO of Sun Valley Landscaping based in Omaha, NE. The company is 27 years old, has 62 employees, and is roughly 7.5M in revenue.

Paul’s firm does a large mix of services, commercial, residential, snow, supply yard, etc.

Paul has personally done it all, run his company remotely, merged with another company, and he has constantly pushed himself to be a better leader.

Paul and I have known each other for many years, and we get deep, talking about personal things, hobbies, as well as business.

As CEO of Sun Valley Landscaping, Paul Fraynd leads the company’s growth and strategy while maintaining its core values and operating in a way that would make his Mom proud. Starting his business while completing his business degree at Creighton University, Paul purchased a $50 garage sale mower and employed his Mother as one of his first part-time employees. He takes these early lessons and now applies them to grow his team of 60+ landscape professionals.

Paul was recognized as Midlands Business Journal’s 40 under 40 and currently serves on the Board of Directors for the National Association of Landscape Professionals.

From the beginning, Paul has looked for ways to help the community while being a role model for his industry and the city he loves – Omaha.

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